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First Internet Reliable Bank Case Study

First Internet Reliable Bank Case Study The purpose of this case study is to analyze and answer the questions associated with reading the case study. There are a total of three questions each focusing on a specific idea within the case study. The answers to these questions can be seen below.
1. The first question pertains to open and closed-ended questions and the different information that is provided from the answers to each type of question. While the answers to these questions were unique, each category, both open and closed, provided invaluable information about the customer. The first analysis focuses on the open-ended questions which pertained to customer service perceptions. The questions that were asked pertained to the area of customer service that provided the customer with the greatest amount of satisfaction. The answers that were given were assigned a percentage based on the number of responses that matched each other. The most common responses were: the accessibility to discuss problems with customer service representatives which was 16%, the short amount of time it takes to resolve problems or issues which was 15%, the quality of the responses given by the customer service representatives which was 14% and the overall demeanor and strategy taken by the customer service representatives which was 11%. Each of these responses had one common thread and that was the personal attention and contact that the customer had with the customer service representative.
The closed-ended questions provided a set of data that pertained to demographics rather than customer service. These closed-ended question answers were compared to known demographics to essentially validate or disprove the company’s knowledge of the customer’s needs. When compared, the answers showed that customers of the bank were categorized as

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