Free Essay

Internet Technology

In: Business and Management

Submitted By 26lori
Words 487
Pages 2
Internet Technology, Marketing, and Security
BUS508
August 19, 2013

Internet Technology, Marketing, and Security
The following paper evaluates the reasons Social Media is popular in businesses, the pros and cons of Social Media in a business, how Social Media Marketing is partnering up with Pepsi, the two businesses Twitter and Facebook and how they utilize Social Media Marketing, and the future impact of Social Media Marketing.
Social Media Marketing

The involvement of marketing being in a business is dated back to village traders and up to the 21st century groups producing and selling multifarious goods (Kurtz, D., 2012). Marketing influences various facets of a business and the relationships of the customers.Social media marketing is the course of marketing throughout social media sites like Facebook, YouTube and Twitter. Practicing the used of the social viewpoint of the internet, social media marketing is capable of interacting and connecting on a personal and vibrant level than the basic customary marketing. Social media allows marketers to have a voice and a tactic to converse with prospective consumers, friends, and clients. Social Media Marketing helps businesses take ownership of their brand and assist in spread you to spread your message in a relaxed and conversational way.
Advantages and Disadvantages

The most important benefit of social media marketing is expense - linked. The bulk of social media sites have the right for anyone to be able to enter, make a web page and to post blogs. The advantage of a company accomplishing their market goal for little or no money deal is significant, and the spectators’ that desires information willingly connects or tag along with the company. Social media feeds propose unparalleled chances to intermingle with customers and construct relationships, mainly due to their actual-time, interactive scenery. Business can font feedback, investigative proposals and administer customer services rapidly and openly online in a way earlier times media couldn’t. While traditional media simply permitted one-technique for messaging. Twitter and Facebook offers potential customers the opportunity to choose the style and occurrence of messages to receive and send out. The business – customer proximity characteristic of the social media outlets also allows for a more open communication process, as opposed to simply pushing out sales messagesThe small rate of access to social media makes it an advantage to small businesses that frequently discover the prices connected with customary media unreasonable. Companies are able to utilize social media to generate and allocate advertising material, like audio, videos, and articles. By adapting to these three ways the business can save tons of money when compared to how much it would cost for the press to advertise on TV or the radio. The Social Media Marketing dispensing connects to all forms of cultures and ages.. The whole outcome advantage for business entrepreneurs is that everyone that is associated with a particular site can spread the information about the business within in minutes to a large quantity.

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