...Internet Technology, Marketing, and Security BUS508 August 19, 2013 Internet Technology, Marketing, and Security The following paper evaluates the reasons Social Media is popular in businesses, the pros and cons of Social Media in a business, how Social Media Marketing is partnering up with Pepsi, the two businesses Twitter and Facebook and how they utilize Social Media Marketing, and the future impact of Social Media Marketing. Social Media Marketing The involvement of marketing being in a business is dated back to village traders and up to the 21st century groups producing and selling multifarious goods (Kurtz, D., 2012). Marketing influences various facets of a business and the relationships of the customers.Social media marketing is the course of marketing throughout social media sites like Facebook, YouTube and Twitter. Practicing the used of the social viewpoint of the internet, social media marketing is capable of interacting and connecting on a personal and vibrant level than the basic customary marketing. Social media allows marketers to have a voice and a tactic to converse with prospective consumers, friends, and clients. Social Media Marketing helps businesses take ownership of their brand and assist in spread you to spread your message in a relaxed and conversational way. Advantages and Disadvantages The most important benefit of social media marketing is expense - linked. The bulk of social media sites have the right for anyone to be able to enter...
Words: 487 - Pages: 2
...Mobile Internet technology - Abstract: This paper narrates the latest trends which are creating ripples in the areas of Mobile Internet and how these technologies are changing the way we communicate and also the way we interact and retrieve information in real-time while on the move. And how these technologies enables us to connect with various Social Network groups and Special Interest Groups. It is almost as if information has become ubiquitous and accessible at the touch of the button...slowly transforming our lives by enriching the user experience and making us part of a new digital world and a Digital Economy and as if it is making a citizen of a virtual digital world of which we are truly part of breaking out of all the physical, geographical and geopolitical boundaries and making us all part of that One World that we all truly belong to. In the previous two decades, while Digital technology was going through its own Renaissance movement, a state has been only achieved now that various morphs of the Digital world can be truly seen and felt and we are experiencing it now everyday. Is this the Utopia we all have dreamt of? While the existence of the digital world has been felt in various forms to impact our day to day life in terms of providing us instance access to information, making a huge impact on our personal, business lives and on the economy as a whole- Will it ever be able to transform itself as a powerful platform or medium to influence and completely morph...
Words: 460 - Pages: 2
...Internet Technology and Web Browsers American Military University How internet technology and web browsers have affected our daily lives. Today the internet touches every corner of the globe, and often is the main way an everyday person obtains information and communicates at home, school, or place of business. We can see how internet technology affects the entire globe by just a few simple clicks of a mouse or a simple touch of a screen with in a web browser to see a webcam in the arctic to teaching school kids in India. None of this would be possible without the idea of them being able to create hardware to connect computers to share their information with one another. Local area networks, wide area networks, and metropolitan area networks are computer networks that range in different geographic sizes and functions. We use them to communicate using devices such as computers, cell phones, and game consoles. These machines have worked their way into our daily lives through the way we work, live, and play with most people not even knowing the larger impact on how they shape our lives. This concept of information passing between computers has been around since the 1960s with universities obtaining more and more computers. Then the 1970s designed the standard for implementing how computers talk to one another using the OSI model and the suite of protocols called the transmission control protocol/internet protocol (TCP/IP) was...
Words: 1764 - Pages: 8
...COM 339 Professor Neff Lesson 10 Synthesis Paper You use the internet to do just about everything now a days, buy, sell, trade, read, etc. this just shows how the internet is definitely changing cultural production. New media enables new cultures to transform societies. The internet is a key tool for businesses these days. The impact of technology from the internet has changed the creation, reproduction and circulation of cultural products now. Since the internet is so popular, cultural producers are able to see what is “in style” or “hip” at the moment so they can make creations of a new product based on what is cool at the time or what they think will be in the future. This is how executives and producers see if something will be a hit, like William Goldman says in “Is Justin Timberlake a Product of Cumulative Advantage?” They can also use the internet for reproduction purposes by seeing how popular the item is online, or from orders from people from the internet. Then they post all about how neat their new product is by “hash tagging” or having people talk about it on social media so the product circulates and becomes popular. Cultural producers want their items to be shared on the internet so that it becomes the new trend to have; something the alpha customer will want. For example, let’s use a new CD album from a band. The band can create their album and put it online so it streams for consumers to buy. They will reproduce more and more copies to put up online...
Words: 507 - Pages: 3
...Internet Technology, Marketing, and Security Diamond Taylor Professor Westray Contemporary Business – 508 May 30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: * Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. * Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well...
Words: 2891 - Pages: 12
...computersecurity Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. The term _____ refers to online or Internet-based illegal acts. |a. |malicious-logic program |c. |cybercrime | |b. |computer crime |d. |system failure | ____ 2. A _____ is a program that copies itself repeatedly in memory or on a network, using up resources and possibly shutting down the computer or network. |a. |computer virus |c. |Trojan horse | |b. |worm |d. |all of the above | ____ 3. A _____ is a malicious-logic program that hides within or looks like a legitimate program and usually is triggered by a certain condition or action. |a. |computer virus |c. |Trojan horse | |b. |worm |d. |all of the above | ____ 4. The _____ is the destructive event or prank a malicious-logic program is intended to deliver. |a. |zombie |c. |cracker ...
Words: 331 - Pages: 2
...The Internet will bring about a new freedom of information and so narrow the technology gap between developed and developing countries. The Internet has emerged as the most rapidly adopted communication mean in history. For the last decades it has built bridges between almost all corners of the world and created the greatest depository of all kinds of information. Access to these new technologies enabled rapid development of all countries. Some states that were always lagging behind the leading countries now do have the possibility to use all facilities of the communicational breakthrough and as a result the difference between them becomes less and less noticeable. The onset of computers on the general population has given a boost to the economy in the world's market. People who weren't much aware of the world became drawn to computers, which in turn brought about the Internet, connecting the world all over. New technologies made it possible to get the information about all new inventions, to be involved in the current political and economical affairs. Third-world countries that have always been somehow separated from the other part of the world now are having the same informational base. They can apply the same technologies in their industry, use the same methods of treatment in medicine, etc. Moreover, now they have a chance to communicate with companies all over the world and get new business partners. All this helps them to get progress in the economical life and increase...
Words: 415 - Pages: 2
...August 25, 2013 Abstract The purpose of this paper is to evaluate the reasons social media marketing had become exceedingly popular with large businesses to entrepreneurs. To analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; Research two (2) other businesses that have used Social Media Marketing to their advantage; Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Lastly, speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing has become popular among business of all sizes. Companies use social media to expand products and services, and also to reach a larger audience. Not only will these products and services reach a domestic audience but also an international audience. Social media sites such as Facebook (www.facebook.com), Twitter (www.twitter.com), or YouTube (www.youtube.com) allow companies and entrepreneurs to market their products or services either for free or at fee based advertisement. Facebook is a global...
Words: 2540 - Pages: 11
...Internet Technology, Marketing, and Security BUS 508 - Contemporary Business Professor – Dr. John D. Theodore March 3, 2013 As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia...
Words: 2662 - Pages: 11
...Assignment 4: Internet Technology, Marketing, and Security ///////////// Strayer University Contemporary Business Professor Elizabeth DELONE 03-03-2013 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. New communication technologies provide people an environment in where participation and discussion is the basis and where people can share their thoughts, ideas and creations. This virtual environment‐ that is called as social media ‐ is a user based environment and seems to be important in terms of bringing crowds and people together and increasing the interaction among them (Vural &Bat, 2010). This interaction creates a good and profitable opportunity for people and companies in terms of marketing and advertising. Sometimes it is even observed that the border between the virtual and the real world appears to blur. Moreover, it is possible to find new friends in this world, share your social and political opinions with others, and even to take serious decisions so as to get married with the ones whom you meet in this world. Social media, which is on a rapid rise especially among youngsters in terms of usage value, seems to be a serious competitor to today's traditional media and even threaten it. Since Social Media Marketing is fast and attractive, it is addressing a lot of people today. More people, particularly young people, are spending less time watching television and listening to the radio...
Words: 2574 - Pages: 11
...Assignment 4: Internet Technology, Marketing, and Security BUS 508 Name August 24, 2012 Dr. Professor Assignment 4: Internet Technology, Marketing, and Security Marketing plays a large, pertinent key in the success of a product, and/or business. Excellent marketing creates brand awareness and a call to action for the target market. Even Not-for-profit organizations such as the Red Cross and the Boys & Girls Clubs of America use marketing to create awareness (Boone & Kurtz, 2012). Marketing campaigns today must be clever, catchy, and sophisticated. These campaigns use various methods to capture the target markets attention. These methods range from passing out fliers, radio and TV commercials and now social media. Social media such as Facebook, Linkedin, and Twitter have totally revolutionized the way people communicate, by sharing ideas, thoughts, and pictures. These social media outlets allow for a free, easy, and effective way to communicate among friends and family. Members of such sites as Facebook, MySpace, and Twitter can post pictures, create common interest groups, and update their status (www.facebook.com, www.myspace.com, www.twitter.com). It is not uncommon for a favorite book, band, or movie to have a Facebook page that users can “like.” Even politicians today have Facebook pages spreading their campaign news, thoughts, and photos. LinkedIn is a unique social media site for job seekers to network with fellow co-workers, make connections, post...
Words: 2608 - Pages: 11
...Financial Management Financial Management June 4, 2012 Brenda A. Pitts Professor: Dr. Andrea Banto Abstract The following research is a look at Google, a leader in internet information searching, and its comparison to another big name in Internet technology, Microsoft, which launched Bing. The contents will provide a comparison and contrast of each company’s business model and financial management including an explanation of their financial ratio analysis, which will include a comparison and identification of both company’s most recent annual report with six specific financial ratios and of three (3) primary financial-based guidelines that should be used when selecting one of these two companies to invest in. This report will, also, give an explanation of what the profitability ratios can tell about Google and Microsoft’s performance and how that information would influence investing decisions. Financial Management What are the calculation / identification of Google and Microsoft’s most recent annual report for the six (6) financial ratios listed below? Liquidity Measurement Ratio (Current Ratio) Starting with the liquidity measurement ratio, which is also know as the current ratio, shows how each company is able to take its short-term assets and pay off its short-term liabilities. Short-term assets are classified as cash, marketable securities, accounts receivable, and inventory. Short-term debts consist of...
Words: 3940 - Pages: 16
...Assignment #4 Internet Technology, Marketing and Security Professor Demetrius Carolina, Sr. Bus 508-Contemporary Business March 2, 2013 An online presence is vital for today’s businesses the use of internet and social networking in the workplace has grown substantially over the last few decades. Because of this, individuals are now using the internet in various ways. Technologies such as social networking sites, blog sites and other innovations give individuals a chance to interact with one another. With that being said, having a social media marketing strategy is vital for a business to determine how you’ll communicate utilizing the internet. The purpose of this assignment is to determine the impact of social media and social media marketing on businesses today. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing is a new advertising strategy that businesses can use to appeal to a much wider and far more relevant market audience. This concept began as one that would promote social interaction but has now extended into the business sphere as social media marketing. When the social media craze first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media...
Words: 3233 - Pages: 13
...Internet Technology, Marketing and Secuirty The information technology era now has more companies than ever that sale, market, and advertises on the internet. With this convenience several problems with internet security occur on a daily basis. “Individuals, Businesses, and government agencies are all vulnerable to computer crime. Computer hackers-unauthorized users-sometimes work alone and sometimes in groups. Sometimes hackers break into computer systems just to show that they can do it; other times they have more sinister motives.” (Boone 509) In April 2011 Sony, a leading manufacturer of audio, video, communication and information technology products, experienced a security breach that effected seventy seven million Sony users. Throughout the years Sony has experienced several hacking incidents. One of Sony incidents was when George Hot, also known as GeoHot, cracked security on the Play Station 3 and then gained access to pirated games. Sony pursued legal action against Hotz, which then led to another hacker joining Hotz against Sony. The hacker “Anonymous”, which had previously hacked Gawker, Amazon, MasterCard, and computer security firm HBGary, released the following threatening statement on its site: “Congratulations, Sony” You have now received the undivided attention of Anonymous. Your recent legal action again our fellow hackers, Geo Hot and Graf Chokolo, have not only alarmed us, it has been deemed wholly unforgivable. “You have abused the judicial...
Words: 1353 - Pages: 6
...Internet Technology, Marketing, and Security Renita M. Harris Strayer University BUS508 Contemporary Business Dr. Joseph Keller November 30, 2013 Internet Technology, Marketing, and Security The topic of this paper is Internet technology, marketing and security. Internet Technology and Marketing are the way that businesses advertise and market their products. Internet Technology is considered as social media. Many companies reach out to their consumers to know about their products. Marketing is the way a business reaches their target audience. Through social media companies market their product. Throughout this paper, I will discuss the popularity of social media for entrepreneurs. I will discuss in this paper the advantages and disadvantages of social media. I will analyze how the Pepsi Refresh project had to market Pepsi to their consumers. I will discuss how Zappos and Ford use social media outlets for marketing their product to their intended audience. This paper will have information relating to social media of today. Social Media Marketing The explosion of Social Media Marketing Service websites on the Internet Social media has become a detrimental part of society. Social Media allows real people to discuss real issues and concerns amongst each other. Social Media lays out the outline for truths, non-truths, facts, and opinions. It is also a viral conduit for immediate, late-breaking news, photos, and video streaming. Social Media provides users...
Words: 2092 - Pages: 9
