...Business Research Report MOVING TO ONLINE MARKETING Presented to: Management Assessment Code: RWT1 Student Name: Michella Dresselhuys Student ID: 000174834 Date: 08/12/2010 Mentor Name: Lindsey Wicks Table of Contents Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Advantages & Disadvantages of Online Marketing 5 Increase in Internet Usage & Sales 6 Online Marketing Tools Available 7 References 11 EXECUTIVE SUMMARY This report reviews some issues that should be considered when marketing a business online and presents recommendations to start marketing online. The Advantages and Disadvantages of Marketing Online There are several pros and cons to marketing a business online and each one should be considered. Costs can be lower with online advertising but this does not mean that marketing online altogether is going to be low cost. Online marketing allows for a more global reach and this gives us the potential for new customers and an increase in sales. Many customers have concerns about shopping online because of security but disadvantages like these can be overcome with extra security tools that are offered online. There are many more advantages than disadvantages and many of the disadvantages can be fixed. The Increase in Internet Usage and Sales Statistics show that overtime the amount of people using the internet has increase and the...
Words: 3620 - Pages: 15
...Internet Tools at Dirt Bikes Damon Davis IT 205 11/28/2010 Sharon Ray Axia College of University of Phoenix Dirt bikes could benefit from intranet because it is a private network. It’s private and protected from public visits by Firewalls to keep unwanted guests out. Intranet also reduces operational costs so we won’t have to pay a lot and to link electronically to customers and suppliers. Since Intranet cuts its operational costs it won’t cost much to use it and won’t affect your sells. It is the world’s largest implementation of client computing and internetworking. Paid, sponsored advertisements are the fastest form of powerful marketing tools that match consumer interests with advertising messages at the right moment. An intranet can be used in a business to allow authorized customers to have limited access to its internet intranet. Authorized buyers could link to a portion of the company’s intranet to obtain information about the costs and features of the company’s products. The Intranet’s firewall makes sure that only authorized clients and buyers access the company’s products. It does this by ensuring that the access to the company’s internal data is limited and secure. Intranets are great ways to sell your product and to get it out on the market. Another way to stay in contact with customers, suppliers and employees more easily is wireless communication. It also provides more flexible arrangements for organizing work. Internet networking provides connectivity...
Words: 1081 - Pages: 5
...University Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. the internet marketing advantage Company Recommendation the internet marketing advantage Company Recommendation MEMO TO: Company CEO & Marketing Director FROM: Jacinth Flores, Company Marketing Specialist & Team SUBJECT: The Internet Marketing Advantage: Company Recommendation DATE: 13 October 2015 The information in this recommendation report outlines the basic concepts of internet marketing and company exposure via the internet. Seeing how our company does not rely on the internet as much as tradition marketing measures, I have included information on some of the advantages as well as the disadvantages to adopting such a marketing strategy. This recommendation report will examine some of the opportunities the internet has to offer in the realm of marketing. The internet is an important tool, especially in today’s society. Advertisement is nothing like it used to be. Most advertisement are done digitally. With thorough planning, the internet and social media can be profitable for the company. Although the internet seems very intimidating...
Words: 2377 - Pages: 10
...provide delivery for their products to major cities in Malaysia. The objectives of this tasks are: 1. To identify the elements of internet marketing for love.com.my 2. To evaluate the internet marketing mix for love.com.my 3. To compare the internet marketing tools that love.com.my implement 4. To examine the interactive order processing in love.com.my SECTION 2 : BODY Nowadays, many businesses optimise the use of the internet to advertise and sell their products or services rather than the traditional brick-and-mortar way. The term internet marketing best describes those kinds of businesses. Love.com.my, an online florist applies the functions of internet marketing in their business. According to Jen Williams on Search Engine Journal, internet marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle (Williams, 2012). Apart from that, Vangie Beal on Webopedia defines internet marketing as advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce, in addition...
Words: 7234 - Pages: 29
...The Impact of the Internet on International Business Internet is a computer network interconnected globally and it offers inexpensive tools for business and marketing activities of organizations such as advertising, receiving and placing the orders, promoting the products and services the most important advantage is communicating with their customers all over the world. Some of these Internet tools are: e-mail, mailing list, newsgroup and World Wide Web (WWW). When analyzing the Internet's effect on the global market, it is important to remember that the Internet carries information as well as commerce. The effects of instant information can be as powerful as the ability to reach a worldwide audience. But small business still needs to carefully examine the effects of the Internet on international markets to understand whether or not an online presence is the right move. Internet is a valuable tool to reach global marketplace for an international marketing goal. If a company has website it is a success key to achieve the international market Some companies are using the Internet to make direct connections with their customers for the first time. Others are using secure Internet connections to intensify relations with some of their trading partners, and using the Internet’s reach and ubiquity to request quotes or sell off perishable stocks of goods or services by auction. Entirely new companies and business models are emerging in industries ranging from chemicals to road...
Words: 1556 - Pages: 7
...(part of) the requirements for 'Collaborative Business Processes 31247' What are aspects of collaboration in business goals, deliverables, activities, design and technology? Collaboration involves the use of Information Technology and other tools to assist groups of people to achieve a shared task. Collaboration processes are infused in business processes and therefore are present in the creation of business goals, deliverables, activities, design and technology. Business Goals The creation of business goals is an important process in establishing the foundations for a business’ direction. Collaboration tools are used to facilitate team meetings and the communication of ideas between members of a group. The use of such tools fosters discussion allowing each member to provide their specialised skill set and knowledge to the group. The use of online collaboration resources, such as social networks and web applications allows each member of the group to contribute from any location or device that has Internet access. Deliverables The creation of deliverables is subjected to a collaboration process. Reports, overviews and analysis are made through a collaborative effort with several people often contributing to the creation of a deliverable item. Those items can then be further subjected to a collaborative process and used by another group of people to create another item, report or idea. Collaborative tools, such as Google Docs, allow members of a group...
Words: 2063 - Pages: 9
...MBA-FP6004 Strategy Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background While attending New York University in the 1960s...
Words: 2692 - Pages: 11
... The executives viewing the presentation thought it was a success and would now like to proceed with launching an e-commerce unit. In this paper the team will discuss how social media tools can distribute messages to consumers and the clients. The team will analyze the best tools to use in specific situations and the ethical values behind them. The analysis will include security and privacy issues. The credibility and the reputation will be in the analysis also. Social Media in E-Commerce When using social media one should be aware of the ethical issues that surround it. Social tools help to relay messages to consumers and clients. Companies are able to communicate in various types of social communication. Not all social tools are appropriate for every business transaction or communication. Developing the knowledge of choosing the right one will benefit the company and help to increase the profits. There are many issues to observe when using social media and a business together. Identity theft is one of the biggest concerns for the consumer. Making sure that the site is secure will ease the customer who is already hesitant about shopping online. Social medial can change the consumer into the producer. Social Medias can contribute messages to consumers and clients. Social networks tools such as face book, Skype, twitter, and My Space are examples of communication. Blogging is another form. The popularity of such Social Medias has made some businesses very wealthy. Advertising...
Words: 1760 - Pages: 8
...PearsonBTEC Level 5 HND Diploma Business Unit 30: Internet Marketing Student name Assessor name Mehedi Alam Date issued Completion date 13th October2014 30th January 2015 Assignment title Internet Marketing Plan Learning Outcome Learning outcome Understand marketing through the internet. LO1 Assessme nt Criteria 1.1 1.2 1.3 1.4 Be able to use the internet LO2 LO3 Unit 30 for promotion using digital marketing communicati ons Be able to produce market research to support customer relationship management 2.1 2.2 2.3 Submitted on In this assessment you will have the opportunity to present evidence that shows you are able to: Task Evidence no. (Page no) Explain the elements of internet marketing Evaluate the internet marketing mix Compare internet marketing tools – etools Examine interactive order processing Demonstrate the mechanics of search engine marketing Write the copy for a suitable opt-in email marketing newsletter Follow guidelines for best practice in online public relations 2.4 Demonstrate how businesses can use new digital media communities, eg file-sharing sites 3.1 Conduct secondary market research 3.2 Design an online survey 3.3 Demonstrate the use of electronic customer relationship marketing IM Version 1 2 LO4 Be able to design an internet marketing plan 4.1 4.2 Produce an outline internet marketing plan Create...
Words: 1708 - Pages: 7
...E-Business Evolution BIS375 November 2, 2015 E-Business Evolution The evolution of e-business started in the large spread of personal computers in the 1980’s and the commercial internet brought about in the 1990’s. The e-business spectrum refers to the implementation electronic technology in all business functions. E-business is inclusive of computers and internet for both internal and external operations as well communication and e-commerce across an organization. The e-business evolution has allowed businesses to go from storing physical paper in large filing containers to storing that data and much more in digital format on servers. The ability of organizations to electronically store and process data lets them improve both speed of information storage and processing. E-business has allowed organizations to go from manually forecasting business transactions to doing it with spreadsheets and dedicated software increasing information flow and speed to users and making the organization more efficient. The Internet has emerged as a significant aspect of today’s e-business evolution. In today’s marketplace larger companies have Internet accessibility to their goods as well services on their individual websites. The Internet will continues to change and improve, at some point even small businesses will need to acquire or develop their individual websites to be competitive in their own marketplace. The next e-business technology will be to have or acquire a mobile friendly...
Words: 754 - Pages: 4
...communications, productivity and provide support in business operations. Some basic examples of ECSs are e-mail, chat, and videoconferencing (O’Brien & Marakas, 2011). As we dive into this research paper more detailed explanations will be made of what the systems are and how they help organizations collaborate and enhance quality of work. ECSs also include applications that are sometimes called office automation systems, which are systems that create workflows to get rid of paper and create a smoother experience for users (O’Brien & Marakas, 2011). Organizations have many systems and ECSs are not ones to be left out. Information systems perform three vital roles in business firms. They support organization’s business processes and operations, give users more valuable information to help with good business decision making, and create strategic competitive advantages. Information technology, with the help of the Internet, provides us with the avenues to communicate ideas, share resources, and coordinate our cooperative work efforts. The goal of ECSs are to enable us to work together easily and effectively by helping us to, communicate, by sharing information with each other, coordinate, by helping us organize our work efforts and use of resources, and collaborate, by helping us work together cooperatively on join initiatives (O’Brien & Marakas, 2011). Much research has been done on this paper to identify the trends in ECSs in the current business world. In the background section the reader...
Words: 3522 - Pages: 15
...JUST DO E-BUSINESS Nike’s shift towards the digital world Source: Google images Student ID: 1202654 Module: IB3B00 Word count: 2186 Description of Nike and its market Nike.inc is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories as they claim it themselves. Nike, which was initially Blue Ribbon Sports, started off in Beaverton, Oregon in the USA in 1964 (where their HQ are still located today) and officially became the Nike brand in 1970. (NIKE, Inc. – About NIKE, Inc., 2014) They have been constantly increasing its range of products and services in all types of sports. Nike.inc is the owner of three other brands: Converse.inc, Hurley International LLC and the Jordan Brand. (NIKE, Inc. Reports FY2013 Q4 and Full Year Results, 2013) However in this report we will solely focus on the Nike brand. Nike’s revenues from its operations in 2013 were $25.3 billion. Other financial information can be found at http://investors.nikeinc.com. Nike, Adidas Group (including Reebok) and Puma are positioned as the key players in the global sports apparel market. Nike is believed to be the global leader in the athletic footwear market, where its main focus lays, with an estimated worldwide market share of 20% in 2012 and with most of its sales coming from North America (44% in 2012) and Western Europe. (19% in 2012) (Trevis Team, 2013) 2 Executive Summary This report focuses on the impact of the Internet on Nike’s business...
Words: 3548 - Pages: 15
...Dirt Bike Internet Accessibility XACC/291 Principles of Accounting II Natascha Bertrand February 9th, 2014 Internet Accessibility The motorcycle industry is one that customers expects for it to continuously grow and always utilize the most recent high quality performance products, materials, dirt bikes, and motorcycles. In order to consistently provide their customers with the best service and most impressive dirt bikes and motorcycles they need to implement an extensive database. This database needs to be cost effective but proficient enough to be beneficial to the profit of the organization. Employees need to have access to the many features the internet and intranet has to offer accompanied with a lot of extra features. The company could increase their sales and productivity just by implementing the right customized software to guarantee improvements across the board. The management of Dirt Bikes, a local motorcycle and dirt bike company wants to implement a way to communicate with customers and staff inside and outside the business organization. The managements also wants to obtain and share information effectively about developments in the motorcycle industry, and throughout the global economy. Also wanting the capabilities to track sales and pricing. A program that allows them to keep track of employees, actively do payroll, and accurately produce financial statements. The internet is not a costly investment, actually it is even easier to use than other forms...
Words: 1146 - Pages: 5
...Laboratory #1 Lab #1: Evaluate Business World Transformation – Impact of the Internet and WWW Learning Objectives and Outcomes Upon completing this lab, students will be able to complete the following tasks: * Identify the security challenges on the web as they relate to various business models and the impact that is made in e-Commerce and Internet-based deployments * Extract various businesses’ personal identifiable information (PII) that is collected and stored from Internet users by a business in a web application * Distinguish among the different reasons for the attacks on web sites and determine exactly what the attackers are after when they target your WWW presence * Evaluate the current state of security on a LAMP server using Telnet, Skipfish and TCPdump to identify whether the proper tools are installed for a security evaluation of the server * Install and use Firefox Web Browser with the Live HTTP Headers plug-in Lab #1 – Compromised Business Application Impact Analysis Course Name & Number: ______________________________________________________________ Student Name: _______________________________________________________________________ Instructor Name: _____________________________________________________________________ Lab Due Date: _______________________________________________________________________ Overview The threats of the Internet go way beyond an attacker defacing your website. An attack can include the...
Words: 849 - Pages: 4
... Instructor April 22, 2011 Business planning requires strategic planning that will help the organization become successful. Strategic elements map out the direction of business planning mode (Pearce & Robinson 2009). An alignment between strategic direction and business activities are determining factors of a business organization success or failure. I have selected a Christian Internet/Cafe organization to develop as a strategic plan. This plan will include my mission and vision guiding principles. Mission Statement The goal in a mission statement is define the strategic planning of a company. The company mission statement describes “the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision maker (Pearce & Robinson, 2009 p. 12). The mission statement says who we are and what we do. In the Christian Internet/Café organization the mission is to have customers of all ages enjoy coffee, food and purchase religious supplies and books and share the internet experience in a comfortable environment. The organization will be a place that is unique, upscale, and customers can be a part of innovative experience. Vision Statement The vision statement for my business is to become a market leader through differentiation of the internet/café. The aspiration is to have my organization become a one-stop-shop of business for the Christian community to receive...
Words: 5009 - Pages: 21
