Interpersonal communication is the technique we use to communicate our ideas, thoughts and feelings to one and other. (Eunson 2012:256) People use visual, written, oral, sense and nonverbal means to communicate. Individuals have communicated with each other for centuries through the medium of letters, telephone, groups with public speaking and one to one conversations. With the introduction of mass media ideas could spread to larger audiences however the means of imparting information required high level skills and equipment not available to the individual. The highly effective tools of the mass media have now become the tools of the individual to use in the digital age to help with interpersonal communication. Electronic communication has enhanced our ability to communicate with each other yet all these interpersonal communication tools still require social intelligence to be able to analyse a digital communication situation.
The broadcast and print media have been traditionally the way we’ve broaden our ideas and gained information. These medium used highly effective devices such as visual and audio communication through things like edited video, persuasive interviews and skillfully written articles that captured the viewers attention. In the broadcast media, of television and radio it required high level skills such as video editing, audio recording and the use of expensive and specialist equipment. Broadcast and print media, like the newspaper and television shows are ‘communication systems that distribute organized, programmatic information from a central point to a large number of anonymous, passive and isolated receivers’(Everett 2003:9). Viewers are seen as fragments and constituted as a mass. (Everett 2003:10) While in the digital age of the internet, these tools have become incredibly easy to use and accessible to almost anyone. The viewers are seen to retain their individuality and have become participants being able to exchange information, connect...
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