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Intersect Gap Analysis

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`Running head: GAP ANALYSIS: INTERSECT INVESTMENTS

Gap Analysis: Intersect Investments
University of Phoenix
MMPBL/520

Gap Analysis: Intersect Investments With such constant state of flux within the financial services industry, Intersect has attempted to survive. CEO Frank Jeffers decided on a new vision for the company and it is called the “customer intimacy model”. To help implement this model, the organization must align employee morale. Jeffers goal is to build long-term relationships and add value and trust to the customers of Intersect, but employees must stand by the new vision. Intersect understands that benchmarking is a great start to implement its new vision but the restructuring of organizational culture is much more important for the success of the model. Different values, rights, and interest are at stake and it is creating resistance to change.

Situation Analysis
Issue and Opportunity Identification The financial services industry is struggling and Intersect Investments is in need of an organizational change. Intersect Investments is managing to survive within its industry and is currently facing a 25% turnover rate. The company is in desperate need of increasing customer rates and plans to establish long-term customer relationships so that its brand image is improved. CEO Frank Jeffers realizes that the company will survive by implementing the “customer intimacy” model. In hiring Janet Angelo as the company’s new VP in marketing and sales, she is known for improving customer loyalty and has helped increase sales in a matter of three years. Mr. Jeffers expects that Janet Angelo help implement the “customer intimacy” model in a matter of 12 months. Janet has the opportunity to prove that she is capable for her current position and that she can help Intersect succeed in implementing the company’s new vision.

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