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Running head: PROBLEM SOLUTION: INTERSECT INVESTMENTS

Problem Solution: Intersect Investments
Jack Sacks

Problem Solution: Intersect Investments In this paper you will read my understanding of the facts in reference to the Intersect
Investment Scenario. Since 2001, the financial services industry has been encountering problems with trying to bounce back from the turbulent Wall Street disaster. Over the period of four years, Intersect Investments has been struggling to compete in the financial services industry. The company must develop a new strategy that will change the current direction of the company. Intersect Investments has several major problems that need immediate attention. The company is suffering from declining sales which has created declining share value, low customer base, poor customer satisfaction, dissatisfied employees, senior leadership resistant to change, and the company’s credibility is rapidly declining. Realizing the problem, the
CEO has hired a new Executive Vice President of Marketing and Sales to pull the company out of its current state and advance the company to a new level. The CEO has developed a new vision to, “provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer.” This plan sounds like a winner; however the CEO wants the new Executive President of Marketing and Sales to implement the plan within 12 short months.
Situation Analysis
Issue and Opportunity Identification Let’s review three Issues and Opportunities confronting this company. In my opinion the first issue is the current vision. The company has basically hit a brick wall, and cannot compete in the financial service industry. The CEO has decided the company is in need of a

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