...one is it??? No mender is soft, oily or rough, I would like to ask all of you that do you use any product to make your skin fairer and better?? Slide 1 From this slide, I am sure that you all will want this kind of skin. So what if you are one of the less fortunate people and have this kind of skin, what you should do in order to have a better skin?? What is the solution to it?? Slide 2 The solution is the product that I am going to introduce to you all today. The product is Aquafirm Weekly Active Foam Mask. This mask had been introducing to the world on 22 June 2011 and arrives at Malaysia on the month of July. So why do I introduce this mask to all of you??? Slide 3 Aquafirm Weekly Active Foam Mask is a self-foaming mask helps reset depleted moisture levels while activating skin-firming collagen production with 3 special ingredients that is Marine Microspheres, Sea Nutrient Barrier and Brown Sea Kelp. Okay, why do I specialist this 3 ingredients?? The first one Marine Microspheres is to plump the skin that is in other words it swell with water to fill wrinkles and provide long-term hydration within epidermal layers. Second, Sea Nutrient Barrier is a fusion of algae and oat extract for a micro-lifting effect on the surfaces cells of the face. Third is the Brown Sea Kelp which is rich in amino acids that support skin elasticity and collagen levels. So how do we use this product?? Slide 4 See the slide, the first step is to open the cap and press 2 to 3 pump in hand, see...
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...with associated probabilities) using expected value. The methods can be modified to use certain equivalents for a decision maker who is not risk neutral. 224 Chapter 19 Value of Information in Decision Trees Expected Value of Perfect Information, Reordered Tree Figure 19.1 Structure, Cash Flows, Endpoint Values, and Probabilities 0.5 High Sales $400,000 $700,000 0.3 Medium Sales $100,000 -$300,000 $400,000 0.2 Low Sales 1 $100,000 -$200,000 Introduce Product Don't Introduce $0 $0 Figure 19.2 Rollback Expected Values 0.5 High Sales $400,000 Introduce Product $190,000 0.3 Medium Sales $100,000 0.2 Low Sales 1 $190,000 -$200,000 Don't Introduce $0 The two figures above show what is called the prior problem, i.e., the decision problem under uncertainty before obtaining any additional information. 19.2 Expected Value of Perfect Information 225 Figure 19.3 Structure Using Perfect Prediction High Sales Introduce Product Medium Sales "High Sales" Low Sales Don't Introduce High Sales...
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...BUS 550 Homework S1 Note: - Please do the assignments at the infabc site - The homework is due on Sunday, 11/04, at 11:59pm. Problem #1 The sweetTooth Candy Company knows it will need 10 tons of sugar 6 months from now to implement its production plans. Jean Dobson, SweetTooth’s purchasing manager, has essentially two options for acquiring the needed sugar. She can either buy the sugar at the going market price when she needs it, 6 months from now, or she can buy a futures conntract now. The contract guarantees delivery of the sugar in 6 months but the cost of purchasing it will be based on today’s market price. Assume that possible sugar futures contracts available for purchase are for 5 tons or 10 tons only. No futures contracts can be purchased or sold in the intervening months. Thus, SweetTooth’s possible decisions are to (1) purchase a futures contract for 10 tons of sugar now, (2) purchase a futures contract for 5 tons of sugar now and purchase 5 tons of sugar in 6 months, or (3) purchase all 10 tons of needed sugar in 6 months. The price of sugar bought now for delivery in 6 months is $0.0851 per pound. The transation cost for 5-ton and 10-ton futures contracts are $65 and $110, respectively. Finally, Ms. Dobson has assessed the probability distribution for the possible prices of sugar 6 months from now (in dollars per pound) in the following table: |Price |$0.078 |$0.083 |$0.087 |$0.091 |$0.096 ...
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...Technologies Case PROBLEM The main problem that must be solved is determining whether or not Peak Selling Technologies should introduce an economy grade version of tape. SITUATION ANALYSIS Peak Selling Technologies is recognized as a leader in quality, performance, and technological innovation in the adhesive industry. Recently though small regional tape producers have found success with introducing an economy grade version of tape that is cheaper. Some members of the executive steering committee for PST thought that they should also introduce a lower quality and less expensive product into the lineup, but the President was not convinced. Peak Selling Technologies have had sales and profits grow consistently over the past five year with net sales in 2012 being $240 million with earnings before tax of almost $35 million. PST’s K2-Tape was the brand name for its pressure sensitive carton sealing tape line which was able to be used manually, by a dispenser, or automatic machine use. K2-Tape focused on the lowest overall cost to the end user through their superior performance. Their performance offered the most advanced adhesive technology, but was constantly competing against economy grade products like the ones made by Ipack. Different companies that made lower grade tape were Ipack and BOPP; Ipack tapes were lower quality and BOPP backed products that lacked K2-Tape’s strength and consistent performance, but the prices for these lower grade tapes were 25-35% below K2-Tape...
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...excess capacity today. By using up excess capacity on a new project, the firm will run out of capacity sooner than it would if it did not take the project. When it does run out of capacity, it has to take one of two paths: &Mac183; New capacity will have to be bought or built when capacity runs out, in which case the opportunity cost will be the higher cost in present value terms of doing this earlier rather than later. &Mac183; Production will have to be cut back on one of the product lines, leading to a loss in cash flows that would have been generated by the lost sales. Again, this choice is not random, since the logical action to take is the one that leads to the lower cost, in present value terms, for the firm. Thus, if it cheaper to lose sales rather than build new capacity, the opportunity cost for the project being considered should be based on the lost sales. How should we treat product cannibalization in capital budgeting? Product cannibalization refers to the phenomenon whereby a new product introduced by a firm competes with and...
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...wherein, Arce Dairy Ice Cream belongs to the remaining 10% of the ice cream market. Cause: Poor promotional and distribution strategies IV. STATEMENT OF OBJECTIVES: Must Objective: To increase in one month’s time the company’s market share by 5%. Want: To gain favorable market control in the succeeding years. V. AREAS OF CONSIDERATIONS A. Internal Environment Strengths: 1. Arce Dairy Ice Cream is made of fresh carabao’s milk (“all natural”); 2. The finished product is tastier and richer (more flavorful); 3. They have variety of ice cream flavors; 4. They use fresh ingredients like whole seasonal fruits and other natural products; 5. Arce Dairy Ice Cream has distinct taste and high quality (the firm rejects delivery of ingredients that do not pass high quality standards, no matter how inexpensive); 6. They have hundred heads of milking carabaos in the Arce dairy farm; and 7. Their ice cream product has been in the business for years (although Selecta, their former name is now being carried by a competitor, RFM Corporation). Weaknesses: 1. Poor marketing efforts which resulted to local market share (since they seems to be contented catering to their existing customers only); 2. Low promotional and distribution strategies; 3. Limited outlet/branch; and 4. They have sold their former name “Selecta” which have already gained brand equity. B. External Environment Opportunities: ...
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...RIM’s portfolio of award-winning products now includes the BlackBerry® wireless platform, the BlackBerry Wireless Handheld™ product line, software development tools, radio-modems and software and hardware licensing agreements. Take a few minutes to tour our history and gain an understanding of where we came from, how we got to where we are today. 1984 • RIM is founded by University of Waterloo engineering student Mike Lazaridis (President and Co-CEO) and University of Windsor engineering student Douglas Fregin (Vice President, Operations) 1988 • RIM becomes the first wireless data technology developer in North America and the first company outside Scandinavia to develop connectivity products for Mobitex wireless packet-switched data communications networks 1990 • 1991 • 1992 • RIM introduces the DigiSync™ Film KeyKode™ Reader RIM introduces the first Mobitex protocol converter (MPC) RIM introduces the first Mobitex point-of-sale solution, a protocol converter box that interfaces with existing point-of-sale terminal equipment to enable wireless communication 1993 • • 1994 • • 1995 • 1996 • RIM introduces RIMGate, the first general purpose Mobitex X.25 gateway RIM launches Ericsson Mobidem AT and Intel Wireless Modem containing RIM modem firmware RIM introduces the first Mobitex mobile point-of-sale terminal (MPT) RIM receives the Emmy Award for Technical Innovation and the KPMG High Technology Award RIM introduces Freedom, the first Type II PCMCIA...
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...England. The company differentiated itself in the market with technological innovative leadership and hence the company was the first who made a new protective packaging product using coated air-bubble, AirCap. For ten years, the company remained successful with its unique AirCap protection packaging product however, unfortunately the market trends were rapidly changed and the technologically advanced coated bubble was replaced by the inexpensive and regular uncoated bubble products. The increasing demand of inexpensive uncoated bubble packaging was a direct threat for the growth of the unique, premium priced and innovative coated product, AirCap. The situation had put Sealed Air Corporation at sixes and sevens. The market shares of the company for coated products in the US were 17.86% however; the entrance of a new company GAFCEL increased the demand for uncoated products. On the other hand, the market value of coated bubble products in the European market was also falling down to inexpensive uncoated bubble products. At this point, the product manager of Sealed Air Corporation Barrett Hauser was worried to choose a strategy to tackle this issue and to increase the company’s viability. In this report we will analyze the company from different perspectives to check the long run viability for uncoated products as well as will develop a marketing plan to move forward. Evaluation of Current and Past Marketing Strategies of Sealed Air Corporation In the past, the company used...
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...change in new era of growth. It envisions a dynamic business, flexible enough to respond to ever changing customer needs, which can introduce innovations in products and is backed by complete customer satisfaction(Woolworths Limited, 2013). Being in the retail industry,which is one of the largest employers in Australia, employing over 1.5 million people and an overall worth of AUD 329 billion, there is plenty of opportunity for growth, and of leadership in food and liquor, shareholder’s wealth maximization through improved portfolio management, building new growth businesses and responding to change in new era of growth. It envisions a dynamic business, flexible enough to respond to ever changing customer needs, which can introduce innovations in products and is backed by complete customer satisfaction(Woolworths Limited, 2013). Being in the retail industry,which is one of the largest employers in Australia, employing over 1.5 million people and an overall worth of AUD 329 billion, there is plenty of opportunity for growth, and of leadership in food and liquor, shareholder’s wealth maximization through improved portfolio management, building new growth businesses and responding to change in new era of growth. It envisions a dynamic business, flexible enough to respond to ever changing customer needs, which can introduce innovations in products and is backed by complete customer satisfaction(Woolworths Limited, 2013). Being in the retail industry,which is one of the largest employers...
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...emphasizes on the dilemma of the protagonist as to whether or not to introduce a new product line by en-cashing on the existing brand value. Case Facts: Existing Product: Mountain Man Lager Product Features : * Strong bear with a bitter taste due to high alcohol content. * Strong local brand association and high brand loyalty from middle aged men * Popular among low middle class men and blue collar males * Perceived image of a tough rugged drink and popularly known as “working man’s beer’ Problem Incurred * Company is facing declining sales at the rate of 2% annually since its inception * Restricted target market of 45+men Problem Statement analysis: Some of the possible reasons are : Environmental Factors | * Stringent federal excise tax rules * Changing demography into a much younger group | Competition | * Heavy competition from wine and other spirit based drinks * Competition from existing beer market | Consumer | * Increasing health concern * Newly developing personal responsibility | Changing drinking patterns | * With increasing youngsters into the demography, personality association with light beer was high * Key consumer segment for beer companies are younger drinkers with no brand loyal | Product life cycle | * Existing product has reached to its maturity | Available Alternative Solutions: Scenarios | Pros | Cons | 1. Do no Introduce Light beer | * Continue focus on existing brand * No threat...
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...Lenovo Group Limited is the world's fourth largest personal computer manufacturer after Hewlett-Packard and Dell of the U.S. and Acer of Taiwan.In 2005, it purchased IBM's PC division. Lenovo produces desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services, and its QDI unit offers contract manufacturing. Its executive headquarters are located in Beijing, China and in Morrisville, North Carolina, USA. It is incorporated in Hong Kong. Lenovo makes a variety of products for world wide sale.These products include: Lenovo ThinkCentre desktops Lenovo ThinkPad laptops and tablets Lenovo ThinkStation workstations Lenovo ThinkServer servers IdeaCentre desktops IdeaPad consumer-oriented laptops Lenovo 3000 J Series desktops Lenovo 3000 C, N, and V Series laptops LCD and CRT monitors ThinkVision projectors and monitors An agreement allows Lenovo to sell IBM-branded desktops and laptops until 2010. Ownership As of October 31, 2008, 50.4% of Lenovo is owned by public shareholders, 42.3% by Legend Holdings Limited...
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...target markets due to the pricing strategy. Since it is a more expensive machine, the higher price tag is generally out of the younger target markets price range. To ensure profitablir introduce a new productlty, Thorr Motorcycles marketing team must develop a strategy to either reposition the CruiserThorr, or introduce a new product that will attract the younger target market. The RRoth is a potential new product that has a higher fuel-efficiency and will be targeted to younger markets. To determine which action the company should take, the simulation uses perceptual maps. To analyze the results of the simulation one breaks the sections into three: the situation, recommended solutions, and results of the marketing decision. As the company’s current target market ages, a younger target market emerges. This new target market has less disposable income than the aging target market. Competitors have already begun to target this new age group with economy-priced versions of their products (University of Phoenix, 2004). These companies are offering lower priced bikes with better services and a much safer, fun image. Recent polls show that the CruiserThorr ranks high only in three of nine areas. These are production design and styling, lifestyle image, and production uniqueness. The competitors’ products ranked higher in pricing, engine capacity, safety and coolness. Based on this information, the company creates a perceptual map...
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...Pharmasim Marketing Case Problem Allstar Brands Corporation is one of the leading manufacturers of packaged goods in the world. Allstar Brands’ Allround product is a market leader in the over-the-counter (OTC) cold and allergy remedy market. The brand has had consistent success in terms of profitability and sales. This has made Allround a critical component of the Pharmaceuticals Division’s long-term strategic plan. Currently, the division anticipates that the brand’s cash flow in the coming periods will allow the company to pursue new opportunities in emerging markets. However, the competitive nature of the OTC cold remedy market is causing a concern. The senior management is worried that this competitive activity will lead to a declining market share and profitability for Allround. They have lost one full share point in the last year. The goal is to maintain long-term profitability and market share in an increasingly competitive and changing environment. Analysis It is essential to make certain that Allstar Brand Corporation’s objectives are met and realized in order to generate profits. After an analysis of the company, there are some objectives that should be considered to maintain sales and market share. Some of the objectives include; increase stock price, increase sales force, and maintain brand awareness. The current stock price for Allstar is $38.351, with the highest being Ethik at $70.77. Increasing stock price is a marketing objective that...
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...Executive Summary The aim of this report is to focus on the major decision that the management team of Nestlé had to take in determining whether to introduce the Partners’ Blend Coffee into the UK market with their own Nestlé Initiative or to introduce the coffee into the market with Fairtrade certification. This decision was prompted by the feedback they received from their customers to introduce a coffee line that has Fairtrade certification. The main idea of the Fairtrade movement is to address issues of unfair conventional trade practices that discriminate against the poorest and weakest producers in order to empower them to improve their position and have more control over their lives. In the course of analyzing where to introduce Partners’ Blend, the management decided to incorporate it with Nestlé UK because the UK has a natural desire to donate to other less fortunate nations especially as they are a relatively wealthy nation. As a result, many charity organizations have their headquarters in UK. This report would analyze the challenges and opportunities that Nestlé should consider in making the final decision to introduce the coffee either with or without the Fairtrade logo. It includes analyzing the power of suppliers, consumers, the competitive rivalry, the threat of substitute goods and the threat of new entrants when they want to take advantage of the opportunity to position Nestlé in a positive light with ethical coffee line. This report concludes...
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...President of Marketing P.M. “Boy” de Claro because he is in-charge of the introduction of the product to the market. II. Situation Audit * In the mid-1880s, Johnson and Johnson (J&J) was founded in the U.S producing antiseptic bandages for wound care. * As the company grew larger, it started to manufacture baby care, first-aid and hospital supplies, and became the leading manufacturer of the said products. * In 1959, the firm entered in the pharmaceutical industry. * J&J sold its product in over 150 countries and had worldwide sales of $9.75 billion in 1989. * The company’s major product lines are Consumer Products, Pharmaceuticals and Medical Devices and Diagnostics. * Johnson and Johnson is an established company in the Philippines and around the world. Trusted by families in the country, it is known for catering products for babies since 1956. * Most Filipino teens use Johnson’s Baby powder as a skin freshener and as a refill to cosmetic compacts which deviate from the product’s original purpose. * Young female adults put baby powder in a handkerchief or tissue, put the package in their purse, and applies the powder in their face outside home. Inspired by this insight, the marketing team came up with the idea to make compact face powder which is basically Johnson’s Baby Powder with several variations to cater this unique need. * The product aims to target urban teens and young female adults between ages 16-25 from AB and C household...
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