Introduction of a Marketing Plan

Introduction of a Marketing Plan

Mobile phones have revolutionized the comunnications arena, redefining how we distinguish voice communications. In the beginning, mobile phones remained out of the hand of most consumers due to their high cost. As a result, mobile phone companies have invested their time and resources into finding ways to give the systems higher capacity with lower cost. Cell system are benefiting from this research and starting to develop into large-scale consumer products. And, today mobile phones are truly consumer electronic devices with over 59 million subscribers.
SC Telcom Corporation is taking advantage of an opportunity to become a highly distinguished and recognized leader in the mobile communications industry. It is the goal of our company to become established as the leading mobile communication services in Malaysia by introducing a high techology electronic smartphone called MS1.
The launching of the new smart phone by SC Telcom Corporation, which is called the MS1 offers more advanced computing ability and connectivity than a contemporary feature phone. The mission of SC Telcom Corporation is to connect people to what matters, whatever that means for each person, giving them the power to make the most of every moment, everywhere, any time. That's how SC Telcom Corporation is needed to help make the world a better place for everyone. Our vision is to make MS1, the communication entertainment brand.
In order to achieve this goal, SC Telcom Corporation critical success factors will be to identify emerging trends and integrate them into our company operations, respond quickly to technology changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand into specialty markets, and stay ahead of the technology curve.
Following to this, SC Telcom Corporation will analysis on the strategies for the development of the   new MS1 among the target market. Moreover, we will looked upon on how are we going to positioned our...

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