...to move straight to global. Lenovo wanted to start marketing out of the Asia Pacific region to areas such as Hong Kong and Spain. Explain how the “global markets-Local Markets” paradox figures into Stan Shih’s strategy for China. Global Markets are the products of the company. The company is trying to expand their products across the board but with the Local Markets it’s all about the people; the people in the company and the customers. The company will have to think outside the box which is global but it has to act local by taking care of the people who buy and sell the product. With this in mind, someone who thinks globally is still a product of his or her own culture. Stan Shih’s Strategy for China was that it is crucial for Acer to develop a strong brand image in China before moving on to other countries. Work with...
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...Lenovo's strategy. From the very beginning Acer has been a leading marketer of notebook and desktop PCs that were relabeled electronic products marketed and sold by recognized global companies. Acer struggled growing its business in the American market. To address this issue Acer spun off its manufacturing operations to transform from a global PC manufacturer to a marketing and services powerhouse by producing products faster, cheaper and more efficiently. The most effective way for Acer to grow was to engage in expanding its operations, marketing and selling activities to another market. In this case Acer decided to take the company globally and begin building a solid market in China. It's believed that if China becomes the company's "home" market, Acer will capture critical economies of scale that will allow it to develop innovative new products that will succeed in China as well as the rest of the world. Acer's chief technology officer, believes that Acer's knowledge of China's market will help the company achieve its growth and market share objectives. Acer implemented initiatives that placed them in a better position than Lenovo. At first Acer was suffering from poor brand recognition. Consumers were concerned about the quality and the reliability of its products. One of the ways that Acer overcame this obstacle was acquiring Gateway which created a path for Lenovo to their entry barriers for the U.S. marketplace. Also by Acer entering into the Chinese market, they sought...
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...Harvard Business School 9-399-011 Rev. April 9, 2001 Acer America: Development of the Aspire In early 1998, Stan Shih, CEO of Taiwan-based personal computer (PC) manufacturer Acer, Inc., was reviewing the first estimates of 1997 year-end results. With revenue of $6.5 billion from own brand and sales to original equipment manufacturers (OEMs) such as IBM, the company was now acknowledged to be the third largest PC manufacturer in the world. Although the performance was respectable in the wake of a dramatic drop in memory chip prices that had plunged the company’s semiconductor joint venture into losses, Acer’s extraordinary growth period of the mid-1990s was clearly over. (See Exhibit 1.) The ever-restless CEO was wondering how to re-ignite the fire. Shih was convinced that Acer’s mid-1990 successes were due at least in part to the revolutionary “client-server” organizational structure he had introduced in 1992. The concept was inspired by the network computer model, where “client” computers—the strategic business units (SBUs) and regional business units (RBUs) in Acer’s organizational metaphor—were capable of complete independence but could also take on the “server” role, adding value for the entire network. To Shih, proof of the client-server structure’s potential had come with the 1995 introduction of the Aspire multimedia home PC. Created by Acer America Corporation (AAC), Acer’s U.S. marketing subsidiary and one of Acer’s five RBUs, this new product confirmed Shih’s...
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...Student’s Name Instructor’s Name Class Name Date when Due Strategic Alternatives for Acer, Inc: Taiwan's Rampaging Dragon Acer, Inc: Taiwan's Rampaging Dragon has been in the business of PC selling and other stuff for a while now. It has been able to transverse across several nations in attempts to do business. In doing so, it has come across a number of issues which some have strengthened its operations and others have been identified as area which need new strategies to mitigate the arising risks. That being the case, this section deals with such strategies which will see Acer, Inc: Taiwan's Rampaging Dragon remain in business internationally. Firstly, for this organization to win, it must not relent on its already established operation policies that are already working for the good of the organization. For example, targeting neglected small groups of people and organization should be accentuated. Nevertheless, the organization should now venture into aggressive scramble for new large clients who will see the company’s turnover increase and make the organization partake other benefits which come with dealings of large clients. This way the company will have diversified its client target base thus spreading the risk across all the types of clients i.e. large and small. As the company is increasingly establishing its international presence, decentralization of its offices from Taiwan to other countries where it has operations in is inevitable. Though this might complicate...
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...Thailand, titida@scitech.au.edu Abstract. The aim of this research is to investigate the sale promotion factors that impact on consumers’ purchasing decision on Portable PCs or notebooks in Thailand. This study was designed to use the survey research method and the convenience sampling technique was used in collecting the sample data. Questionnaires were distributed to qualified respondents in Commart Thailand 2011 Event at Queen Sirikit Convention Center on 17th – 20th March 2011. A total of 191 respondents were participated in this study. The data were analyzed and summarized with SPSS software and binary logistic regression analysis was used to examine which sale promotion factors that impact on consumers’ purchasing decision of Portable PC Acer and Compaq & HP. The results of this research is indicated that the sale promotion factors “Offer member card for discount” , “Extend warranty period” , “Bundled with scanner” , “Billboard, radio, leaflet, and magazine”, and “Able to pay by installments” are the important factors that impact on consumers’ purchasing decision on Portable PCs. Furthermore, the researcher found that the marketer can enhance more effectiveness of customers need, increase customer base and make more market shares in this segmentation by using sale promotion strategies about developing member card for discount, increasing the number of advertising media, warranty period conditions, setting the special premiums, and how to pay...
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...CONTENTS Introduction Question 1A Conclusion Question 1B Conclusion Question 1C Conclusion Overall Conclusion References Introduction An overview of what you want to discuss, so the 3 questions and what they are dealing with Qns. 1 offer acceptance or contract Ans 2 dealing with law of fraud, negligence Qns 3 dealing with exclusion clause 150 words Question 1A What action can Packard bring against Hewlett? Your answer should include relevant case laws. Plaintiff / Offeree– Packard Defendant and Offeror – Hewlett Relevant Case Law: Calill, Pg 28 General idea – Same formula use it for other questions * Identifying whether its an offer or invitation to trade * What offer? Unilateral or bilateral offer * Was the offer effectively termination of the offer It is a bilateral offer to a group of identifiable individuals, (only members of the class) as it is not open to outsiders. There is a clear willingness to be bound by a legal relationship. The person has indicated clearly on the intention to enter a contract. He will sell the computer for 800 to any person in his class. Clear intentions with no further bargaining. A promise of a computer to someone who pay 500. No vitiating factors Stare Decisis – According to this doctrine the lower court judges and sometimes the same court might be bound by its decisions. Thus, ensuring that they achieve consistency and certainty, that there is a uniform development. The legal issue is whether Lenin...
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...Management of marketing strategies: The study of Acer Group in business specification 1. Introduction Competition continues to develop at a bewildering pace, amount of businesses acquire unique marketing strategies to overcome the existing problem of how to sustain the core competency and maintain the market share (Doyle & Newbpuld, 1975). As the world third largest PC maker, Acer implemented a series of business models to improve its production and conduct shifting of weight on the manufacturer. This paper is aimed to introduce the general information of the Acer Group and describe how it manage the marketing strategies to cope with the intensive competitive environment. Acer is a famous Taiwanese multinational hardware and electronic corporation headquartered in New Taipei City which was founded by Stan Shih in 1976, the representative of a new type entrepreneur in the world (Engardio & Burrows, 1996). Acer provides a broad range of PC products from multimedia desktop computers and industry-leading high-end PC servers, and it also offers e-business services to consumers and governments (Peter, 1998). There is an announcement presented that Acer is also the leading Internet enabler offering the network technologies, devices and component of Internet services which including wireless communications, mobile phones, projectors, e-corp solutions, end-to-end solutions and TFT screens (Amelia & Leong, 2000). The Acer Group employs more than 35,000 staffs in 120 enterprises...
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...Hsin Tai Wu Rd., Sec 1 Hsichih, Taipei 221 Taiwan Company Perspectives: Acer ranks among the world's top five branded PC vendors, designing and marketing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. History of Acer Incorporated Read more: Acer Incorporated - Company Profile, Information, Business Description, History, Background Information on Acer Incorporated http://webcache.googleusercontent.com/search?q=cache:GLjJKFtD2DAJ:www.referenceforbusiness.com/history2/90/AcerIncorporated.html+determine+what+strategies+acer+can+apply+to+become+the+world's+third+largest+pc+company+behind+Dell+and+Hewlett+Packard&cd=4&hl=en&ct=clnk&gl=us#ixzz12MuHMLNY Acer Incorporated is Taiwan's leading exporter and the world's fifth largest computer manufacturer. The company designs, manufactures, and sells computer hardware and software products; it ranks among the world's largest manufacturers of individual components such as keyboards, motherboards, set-up boxes, storage drives, monitors, CD-ROM drives, keyboards, printers, scanners, and software. Acer's nearly 30 years of growth results primarily from its business of manufacturing and assembling branded and contract PCs in several locations throughout the world. The company sells its products through dealers and distributors in more than 100 countries. Taiwan's high-tech industry pioneer Stan Shih cofounded Acer. Over the years Shih guided his company through several corporate restructuring...
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...CONTENTS Introduction Page 2 Acer unveils Iconia dual-screen laptop Page 3 The Telegraph 24 Nov 2010 By Claudine Beaumont Asda set to create 7,500 jobs through expansion plans Page 4 The Independent 16 Nov 2010 By Jamie Grierson Microsoft sells 1m Kinects in 10 days Page 5 The Independent 17 November 2010 By Nikhil Kumar HSBC Reports slower growth and hints at HQ shift from London Page 6 Evening Standard (5 Nov 2010) Nick Goodway Appendices Page 7-8 Bibliography Page 9 Introduction The purpose of this report is to outline the continuous the external Business environment influences the decision made by particular firms and organisations. In this report, there will a summary and analysis of four articles which illustrate a particular change in the business environment and how such fluctuations can affect the organisation concerned. Acer unveils Iconia dual-screen laptop This article demonstrates the contemporary rapid changes in technology...
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...ACER: AN IT COMPANY ACER: AN IT COMPANY LEARNING TO USE INFORMATION LEARNING TO USE INFORMATION CENTER FOR RESEARCH ON INFORMATION TECHNOLOGY AND ORGANIZATION University of California, Irvine 3200 Berkeley Place Irvine, California, 92697-4650 AUTHORS Jason Dedrick Kenneth L. Kraemer Tony Tsai October, 1999 Center for Research on Information Technology and Organizations TECHNOLOGY TO COMPETE Acknowledgement: This research has been supported by grants from the CISE/IRIS/CSS Division of the U.S. National Science Foundation, and the NSF Industry/University Cooperative Research Center, whose members include: ATL Products, The Boeing Company, Canon Information Systems, IBM Global Services, Nortel, Rockwell, Seagate Technology, Sun Microsystems and Systems Management Specialists (SMS). The authors would like to acknowledge the research assistance of Bryan MacQuarrie. They would also like to acknowledge the cooperation and assistance of numerous Acer Group executives and managers who agreed to be interviewed and provided vital data and information Acer_case_10-99.doc 2 Acer: An IT Company Learning to Use IT to Compete Jason Dedrick, Kenneth L. Kraemer, Tony Tsai I. INTRODUCTION Acer Computer is an unusual company in the personal computer industry. Companies such as Dell, Compaq and Gateway focus on designing, configuring, marketing and servicing PCs and increasingly leave the manufacturing to contract manufacturers and OEM producers. By contrast, Acer is a diversified...
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...Table of Contents Executive Summary 4 Introduction 5 Recruitment- Concept 5 Recruitment Process 5 Recruitment Yield Pyramid 6 Reverse Critical Path 7 Recruitment Methods 8 Database Administrator 9 Specialist Librarian 10 IT Help Desk Operator 10 Data Entry Team Leader 11 Data Entry Operator 12 Job Description 15 RecordsCo Job Description Form 15 Job Summary 15 Responsibilities & Duties 16 Person Description 17 Interview Questions 19 Questions 20 Scoring Guide 22 Appendix 3 References 1 Executive Summary This report is made for RecordsCo by WestAus for their project of digitizing over 3million handwritten data. The recruitment plan made here consists of Recruitment Process, Recruitment Yield Pyramid, Reverse Critical Path method, Recruitment Methods, Job Description, and Person Description that is derived from the Job Analysis and also based on understanding of the estimates during lectures. Further a set of Interview questions are drafted to understand and score candidates on the behavioural traits showcased during the interview sessions. Behavioural Based Interview questions are used as a tool to determine the right behavioural descriptor for the job. Various external sources of recruitment will be deployed to attract candidates. Introduction WestAus is making this recruitment plan for RecordsCo detailing the recruitment plan for sourcing 5 important positions for their project of transcribing over 3 million hand -written...
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...9001:2008 Certified Company LAPTOP Level-1 SERVICE TRAINING - COURSE SYLLABUS Day1 INTRODUCTION 1. What is laptop? 2. History of laptop 3. How work laptop? 4. Advantages of laptop instead of desktop 1. CARD LEVEL SERVICE [Hard Ware] 2. CHIP LEVEL SERVICE [Motherboard] 5. Difference between laptop and desktop LAPTOP MANUFACTURING COMPANIES-Acer /Apple /Compaq /Dell -etc. 6. How to buy a laptop? 7. Operating System review &laptop uses & laptop booting process 8. Guide to purchase of second hand laptop Day2 TOOLS AND TESTING EQUIPMENTS 1. LAPTOP HARDWARE TOOLS Screw Driver Kit Laptop Casing Opener Nose Pliers Cutter Electric Screw Driver Tweezer Anti Static Wrist Band PCB Cleaning Brush & etc 2. LAPTOP CHIP LEVEL TOOLS Micro Soldering Iron Tip Soldering Iron Hot Air Blower Magnifying Lenz with Lamp Liquid Flux Dry Flux & etc 3. TESTING EQUIPMENT 1.Anolog Mutimeter Digittal Mutimeter Battery Booster Universal AC adapter Debug card SATA to USB convertor IDE to USB convertor 4. OTHER HARDWARE SPARES External Monitor External DVD Drive Usb Keyboard / Mouse&etc Day3 Day4 Day5 Day6 Day7 Day8 5. ACCESSORIES Laptop bag LCD Screen Card LCD Cleaner & etc 6. ADVANCED TOOLS BGA Rework Machine Reballing Kits Infrared IC Heater PCB Scanner Oscilloscope [CRO] SMD IC Extractor PTH Desoldering Machine RCL Meter SMT ELECTRONICS INTRODUCTION RESISTOR CAPACITOR INDUCTOR & TRANSFOEMER LAPTOP PARTS VIEW & KEYBOARD & TOUCH PAD...
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...Merger for Synergies with Dell Computers Courtney Ternullo TUI Introduction and Purpose of this Paper Though Dell is one of the largest computer companies in the world, the recent past has been very tough for the company which can be seen in its stagnant revenues, declining margins and subpar performance compared with industry peers such as Apple and HP. There are multiple reasons for this performance such as Dell operating at the standards based commodity end of the business, with limited presence in the margin rich high end products, and it not being able to scale up to the creativity and innovativeness of companies such as Apple which have completely changed the dynamics of the technology industry. In addition to this, competitors like HP and Acer have caught up with the Dell advanced supply chain and with the networked environment, the competitive advantage that Dell had with the direct model has come down. Dell has in the past five years have made multiple smaller acquisitions such as Alienware to boost its capabilities in high margin and high end products, but has not been able to adequately answer the challenges posed by Apple and HP, leading to declining market share. Also, Dell has diversified into consumer electronics and mobile products, but has not been able to capture a strong position there due to intense competitive and more innovative companies. This paper looks at recommending some attractive merger and acquisition option for Dell that would bring in value...
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...INSTITUTE SINARAN ENGLISH SUMMARY 2010 SUMMARY : The article that I was working on is an article written by Brent Schlender in the magazine, Fortune. This particular article is about a best seller product that is produced by the company called “Apple Inc”. The product that had become the company’s hottest line is the Macintosh personal computers. It is known as Mac PCs. Based on the article, it is written that no doubt the sales of iPod music players together with iTunes music downloads and sales of the iPhones had generated a lot of profit for the company, but the Mac PCs still managed to regain their title as the company’s highest revenue source in June 2007 even though Mac PCs had to struggle their way to break through the worldwide market. The Apple’s Mac sales have indeed increased at triple the rate of other PC industry which made the company settled at third place in the U.S, behind Dell and Hewlett-Packard. The company’s shares are said to be much higher than it has targeted. Besides that, the article did mention the reasons why Mac PCs are Apple’s hottest line which is due to Apple’s PCs being ultimately personal and designed with the creativeness of individuals instead of the corporate IT department. Apple’s PCs doesn’t compete for corporate servers that are considered PCs due to their internal design, and never aimed for big businesses besides publishers and creative departments. The sales of Mac PCs increased due to the purchases made by students and...
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...Running head: Operation management Essay 2 Header: Business Name: University: Course: Tutor: Date: Personal computer manufacturers in UK Introduction This essay puts focus on two UK personal computer companies by comparing and contrasting their market in terms of market objectives, their key transformation processes used in their operations and their operations management theories/ concepts/ techniques underpinning their transformation processes. The two UK personal computer companies to be discussed are the Gateway-UK and the Hewlett- Parkered (HP) Company. To start with, Gateway-UK is a UK computer manufacturer company which started in 1980s where by it operated for sometime but following a dot-com slump, the company pulled its operations from the UK being an adverse effect of past events. This was after it tried several strategies to return to profitability, including withdrawal from international markets, reduction in the number of retail stores and most significantly, entering the consumer electronics business. However, amid widespread complaints about its reputedly poor customer service, none of these efforts was particularly...
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