...CHAPTER 1 1.1 INTRODUCTION MALAYSIA Malaysia is a federal constitutional monarchy located in Southeast Asia. It consists of thirteen states and three federal territories and has a total landmass of 330,803 square kilometers (127,720 sq. mi) separated by the South China Sea into two similarly sized regions, Peninsular Malaysia and East Malaysia (Malaysian Borneo). Peninsular Malaysia shares a land and maritime border with Thailand and maritime borders with Singapore, Vietnam, and Indonesia. East Malaysia shares land and maritime borders with Brunei and Indonesia and a maritime border with the Philippines and Vietnam. The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government. With a population of over 30 million, Malaysia is the 44th most populous country. The southernmost point of continental Eurasia, Tanjung Piai, is in Malaysia. Located in the tropics, Malaysia is one of 17 mega diverse countries on earth, with large numbers of endemic species. SINGAPORE Singapore officially the Republic of Singapore, and often referred to as the Lion City, the Garden City, and the Red Dot, is a global city in Southeast Asia and the world's only island city-state. It lies one degree (137 km) north of the equator, at the southernmost tip of continental Asia and peninsular Malaysia, with Indonesia's Riau Islands to the south. Singapore's territory consists of the diamond-shaped main island and 62 islets. Since independence, extensive...
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...HEALTH TOURISM IN ASIA 1. Introduction: Medical tourism can be broadly defined as provision of 'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. Medical or Health tourism has become a common form of vacationing, and covers a broad spectrum of medical services. It mixes leisure, fun and relaxation together with wellness and healthcare. The global health care industry is valued at $ 2.8 tn. The market for health tourism is estimated to be $67 bn, growing at a rate 20% per annum. It can be divided into three broad segments: 1. Surgeries like orthopedic surgery, heart by-pass surgery, cancer therapy, eye surgery, organ transplantation. 2. Plastic surgery or cosmetic surgery. 3. Health spas, weight loss exercise centers, hot springs and holistic treatment including wellness therapies. Different countries have become preferred destination in each of these segments for medical tourist. India is a preferred destination for heart, orthopedic, eye and neurosurgeries. Eye surgery kidney dialysis and organ transplantation are among the most common treatments sought by medical tourist in Thailand and according to the Health Ministry, in 2004 the country attracted 600,000 medical tourists, who generated 20 billion baht in revenue. As a result, Asia’s medical tourism industry could generate over US$4.4 billion a year by 2012, with India, Thailand, Singapore, Malaysia...
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...PATHMANABAN A/L C M PAPPAYAH Table of contents 1. Introduction 3 2. Types of rural tourism in a homestay program 4 3. The benefits of the homestay program 5 4. The involvement of local community in rural tourism 7 5. The future growth of rural tourism in Malaysia 7 6. Banghuris homestay, Selangor 8 7. Conclusion 10 8. References 11 1. Introduction Rural tourism in Malaysia usually there is a lot of rural families, which equips with assets distinctive and varied. In addition to that rural tourism is a famous and beloved among tourists, where tourists can be more relax and see some of the rural traditions and identify the nature of rural life. Therefore, these factors make rural tourism loveable and desirable have a lot of tourists for the valuable information that attract the tourists in order to know this tourism more (Songan, et al., 2014). In fact at the mention of rural tourism, it is significant to refer to the homestay in Malaysia. Homestay is considered one of the important inputs for the country because it brought attention to a lot of foreign tourists and locals as well. In fact, the Ministry of Tourism of Malaysian government in 1988 approved the homestay project and it being considered an important factor in the strategy of the country, where bring a lot of benefits and is considered an important stewardship of the country. In fact, there are two types of the homestay offers in Malaysia. One of the homestay type is a comfortable guest house...
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...1.0 Introduction 2 2.0 Environmental Analysis Of Malaysia 3 2.1 Economic Analysis of Malaysia 3 2.2 Cultural Analysis of Malaysia 3 2.3 Technology Analysis of Malaysia 4 3.0 Business Issues 5 4.0 Referencing 9 1.0 Introduction Malaysia is a multi-ethnic, multicultural and multilingual society. It is a fast growing state-oriented and newly-industrialised economy with liberal market policies aimed at promoting trade, entrepreneurship and industrial and economic development. Initiatives undertaken by the government and the private sector are investor-centric and business-friendly with the primary aim of encouraging market development. This has transformed Malaysia into one of the most dynamic business environments in South East Asia. Malaysia has a mixed economy with active participation in business by both the private and public sector. Although traditionally a commodities-led economy, services have contributed to the country's recent economic growth and now comprise the largest sector of the economy. Primary economic activities in Malaysia include manufacturing, export trade, services, tourism, and commodities such as petroleum, palm oil, natural rubber and timber. Information technology is also a growing industry. Despite being adversely affected by the economic crisis, the economy contracted by 1.7 per cent in 2009, the economy quickly recovered, experiencing positive growth rates in the years following; furthermore, growth is expected to remain resilient in 2015/16. The...
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...BUS 317 Strategic Management Management Report for SMRT Corporation By: Subash S/O Tharumalingam Table of Contents 1. Executive Summary 4 2. Introduction 5 3. Current Company Situation 5 3.1. Past Performance Assessment 6 4. External Environment Analysis - PESTEL 6 4.1. Political 6 4.2. Economic 6 4.3. Socio-Cultural 7 4.4. Technology 7 4.5. Environment 8 4.6. Legal 8 5. Industry Analysis 9 5.1. Porter's Five Forces 9 5.2. Competitor Analysis 9 6. Internal Environment Analysis 10 6.1. Financial Performance 10 6.2. Value Chain 11 6.3. Key Success Factors 12 6.4. Core Competencies 14 6.5. SWOT Analysis 15 6.6. Objectives 16 6.7. Key Issues Identified 17 7. Development Strategies 17 7.1. Strategies base on SAVED 17 7.1.1. Strategy One: 17 Venture into tourism by providing two-way transport services to Johor Premium Outlets, Legoland and Hello Kitty Land from Singapore for families and schools 17 7.1.2. Strategy Two: 19 SMRT to provide transport services mainly for tourists to send them to their hotels from airport and partnership with budget hotels chains and hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3...
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...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...who has been a wonderful facilitator of this course- Tourism Management, Management and Staff of The Barbados Institute of Management and Productivity (BIMAP). OBJECTIVES OF THIS TERM PAPER The objective of this term paper is to give a definition of inbound and outbound tourism, the rate of growth of inbound and outbound tourism in China and some of the trends associated with these growths. INBOUND AND OUTBOUND TOURISM IN CHINA INTRODUCTION: Tourism in China has greatly expanded over the last few decades since the beginning of reform and opening. The emergence of a newly rich middle class and an easing of restrictions on movement by the Chinese authorities are both fuelling this travel boom. China has become one of the world’s most-watched and hottest inbound and outbound tourist markets. The world is on the cusp of a sustained Chinese tourism boom. ( Factbox- Basic Facts about China`s economy). China is the third most visited country in the world. The number of overseas tourists was 55.98 million in 2010. Foreign exchange income was 45.8 billion U.S. dollars, the world's fourth largest in 2010. The number of domestic tourist visits totalled 1.61 billion, with a total income of 777.1 billion Yuan. According to the World Tourism Organisation, in 2020, China will become the largest...
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...INTRODUCTION Concession could bring different definition to different country. It is also has been described with a list of different wording and acronyms worldwide. The terms such as privatization, divestiture, lease, affermage, PPP, PFI, Build-Own-Operate (BOO), Build-Own-Operate-Transfer (BOOT), Build-Operate-Lease-Transfer (BOLT), Build-Lease-Operate-Transfer (BLOT), Build-Transfer-Operate (BTO), Build-Operate-Renewal (BOR), Build-Rent/Lease-Transfer (BRT or BLT), Design-Build-Finance-Operate (DBFO) and Rehabilitate-Operate-Transfer (ROT), outsourcing, delegation of services, management contract, operation and maintenance contract, service contract, operating contract, performance contract and others. However, the terms of PPP and concession will be using interchangeably throughout the entire topic. Basically all those terms refer to one common purpose. The purpose is to establish a method of procurement that brings together the public and the private sectors in a long-term partnership for mutual benefit. The vital feature is that it is intended to achieve both social and commercial goals. When it serve as a long-term solution for offering infrastructure within a country, it would indirectly support sufficient growth and economic benefits for the public. The broader execution of concession can be done to fund transport infrastructure such as highways, tunnels, railway, ports, bridges, railroads, airports and canals transport systems. They are also often used to finance...
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...Table of Contents INTRODUCTION 2 WHY ENVIRONMENTAL SUSTAINABILITY MATTERS 2 WHAT MANY COMPANIES HAVE ALREADY DONE 2 INTERNATIONAL LEADERSHIP & ASSOCIATIONS 3 INVESTOR CONFLICT OF INTEREST VS. GROWING CUSTOMER AWARENESS 4 ECOTOURISM VS. “GREENWASHING” 6 CONCLUSION 7 WORKS CITED 8 Introduction There are an abundance of studies that show how tourism greatly impacts environmental sustainability in various ways. The purpose of this report is to explore and analyze the activities that occur in the tourism industry as a whole, which cause a negative impact on the environment. Tourism and the environment are interrelated in a complex way, with many variables. This report will address three main issues. This first issue is how the tourism industry faces a conflict of interest between investors wanting short-term return on investment and environmentally sustainable management. Second, environmental issues are often times limited to only natural environment, with a major focus on pollution, global climate change, resources consumption, and habitat/ecosystems. These issues remain very important, however, in order for effective environmentally sustainable management to take place, a broader topic of sustainability must be covered which includes dimensions of economics, equity and environment. This report will explain how ecotourism aims to address these issues. The third issue is “greenwashing.” A lack of standardization in ecotourism allows for some companies to deceive customers...
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...PROJECT REPORT ON MEDICAL TOURISM WITH REFERENCE TO INDIA Origin and Evolution of Medical Tourism Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, Asklepios, at Epidaurus. In Roman Britain, patients took the waters at a shrine at Bath, a practice that continued for 2,000 years. From the 18th century wealthy Europeans travelled to spas from Germany to the Nile. Since the early nineteenth century, when there were no restrictions on travel in Europe, people visited neighboring countries in order to improve their health. At first, mere traveling was considered to be a good therapy for mental and physical well-being. In the 21st century, relatively low-cost jet travel has taken the industry beyond the wealthy and desperate. Later, mostly wealthy people began traveling to tourist destinations like the Swiss lakes, the Alps and special tuberculosis sanatoriums, where professional and often specialized medical care was offered. In this century, however, medical tourism expanded to a much larger scale. Thailand, followed by India, Puerto-Rico, Argentina, Cuba and others quickly became the most popular destinations for medical tourists. Complicated surgeries and dental works, kidney dialysis, organ transplantation and sex changes, topped the list of the most popular procedures. It was estimated that in 2002, six hundred thousand medical tourists came to Bangkok and...
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...AS THE PROFIT SEGMENT FOR THE INDUSTRY, By Karishma Sen, T3 , May 14, 2013 INTRODUCTION Domestic and outbound travel has been the talk of not just Indian industry stalwarts but international ones as well. The mere statistics of tourism in India is enough to raise eyebrows and contribute to heated discussions that fuel a growing opinion of India’s tourism potential. The creeper that grows alongside this sector is MICE. Not only has it been contributing to a large chunk of the tourism sector, it has also grown leaps and bounds in quality, services and, most importantly, demand.. Following research questions have been addressed by this research paper: (1) What is the status of current Indian MICE industry ?? (2) Why only convention centres are enjoying to MICE business ?? (3) Significant contribution of MICE to Hotel business ?? (4) Challenges for India is becoming an exotic MICE destination in comparison with other countries. LITERATURE REVIEW According to International Congress & Convention Association (ICCA) statistics, a total of 400,000 conferences and exhibitions are held worldwide every year at the total outlay of US$280 billion, and India’s share is pegged only at US$4.8 bn. Currently, India ranks 27th in the global MICE market. According to International Congress & Convention Association (ICCA) statistics, a total of 400,000 conferences and exhibitions are held worldwide every year at the total outlay of US$280 billion, and India’s share is pegged only at US$4...
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...MEDICAL TOURISM CASE Saksham Gupta | 39C | Saurabh Kumar | 41C | Deepti Singh Chauhan | 18C | Supriya Deshpande | 49C | Rajat Maloo | 37C | INTRODUCTION Medical tourism represents a worldwide, multibillion-dollar phenomenon that is expected to grow considerably in the next decade. During 21st century, India emerged as a favorable destination for obtaining medical services. This change was a result of overall development in technology, education and services due to which similar skills in medical professionals and services could be obtained in developing countries such as India at comparatively low prices. Internet acted as the biggest facilitator in this change. Not only doctors, but patients also took advantage of free flow of information about diseases and their cure. WTO also contributed significantly to the increase in trade of medical services under following 4 modes:- 1. Medical Travel – People travel abroad to obtain healthcare 2. Cross - border delivery of trade – Shipment of laboratory samples, diagnosis and clinical consultation 3. Setting up of health-care services overseas – Setting up hospitals, clinics and diagnostics center 4. Movement of health-care professional from one country to other – Movement of physicians, specialists overseas The proportion of the elderly population is showing a progressive growth especially in the developed countries and with this trend the demand for healthcare facilities is likely to grow but the number...
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...The future of tourism in ASEAN Introduction With the fall of Communism in Eastern Europe and the end of the Cold War, there was no longer a pressing need for ASEAN countries to fear their Communist neighbours such as Vietnam, Cambodia and Laos. These countries had started to abandon central planning and implement market-oriented economic reforms from the early 80s, changes which had significant implications for trade and investment opportunities and indicated the need for enlargement of the ASEAN regional grouping in order to maintain its relevance (Wong, Mistilis & Dwyer, 2011a). The momentum to expand ASEAN was further accelerated by the need to strengthen the region’s voice in international trading bodies such as the Asia-Pacific Economic Cooperation (APEC) forum, the World Trade Organization, and in negotiations with the European Union (Tan, 2003). Between 1995 and 1997, Cambodia, Laos, Myanmar and Vietnam (CLMV) joined ASEAN. They are sometimes referred to as newer members with less-developed economies. With the ASEAN Concord II in late 2003, Southeast Asia charted an ambitious path toward creating a community (AC) founded on economic, security and socio-cultural pillars. In contrast to the EU on which the agreement is loosely based, have rested on open dialogue and concensus processes that have allowed politically and economic diverse nations to cooperate at the regional level. The progress of on ASEAN Concord II will rest on strong regional diplomacy and management...
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...Table of Contents 1.0 Introduction of Shangri-La Hotel 3 2.0 Shangri -la Hotel existing Vision, Mission, Goals and Objective 4 2.1 Proposed new Vision and Mission 5 2.1.1 Vision 5 2.1.2 Mission 5 3.0 Shangri-La Hotel Internal and External Environment 7 3.1 Internal Assessment: Strength 7 3.2 Internal Assessment: Weaknesses 9 3.3 External Assessment: Opportunities 10 Growing Airline Industry 10 3.4 External Assessment: Threats 12 Increasing in Competitors 12 4.0 IFE, EFE and CPM Matrix 15 4.1 IFE Matrix 15 4.2 EFE Matrix 16 4.3 Company Profile Matrix (CPM) 17 5.0 SWOT Matrix, IE Matrix, and QSPM 18 5.1 SWOT Matrix 18 5.2 IE Matrix 19 5.3 QSPM 20 6.0 Recommendation on Specific Strategies 21 7.0 Shangri-La Hotel Financial Position (EPS-EBIT Analysis) 22 7.1 Common Stock Financing 23 7.2 Debt Financing 23 7.3 60% common stock - 40% debt financing 24 7.4 40% common stock - 60% debt financing 24 8.0 Strategy Evaluation 27 9.0 Conclusion 30 10.0 References 31 1.0 Introduction of Shangri-La Hotel Shangri-La Hotels (M) Berhad is an investment holding company and also a public limited company. This company was incorporated on June 29, 1971 and currently having a total of 2364 employees. Its headquarters is located at the Batu Ferringhi Beach, Penang. This company is engaged with the operations of services such as hotels and beach resorts, golf course and clubhouse, property management and investment and commercial laundry....
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...studying and learning about importance of strategic planning and management. In this particular assignment, a well-known organisation within the hospitality, events and tourism industry – Shangri-La Asia Limited (SLA) is chosen to conduct a SWOT analysis and potential strategic through the use of TOWS matrix. To further accomplish the learning outcome of this assessment, external and secondary research had been carried out through the use of internet, books and journal in completing the report. The SWOT analysis of Shangri-La Asia Limited is further divided into sections. In strength and weakness, it described the brand reputation of the company and its difficulties in expansion on different culture market respectively. Moreover, opportunities and threats is further been analysed into the growing demand of market and increasing labour cost in Mainland China. Furthermore, a TOWS matrix is created and potential strategic is strongly analysed based on the SWOT analysis. As such, it also look into strategic for Shangri-La Asia Limited (SLA) in overcoming the difficulties in culture difference and taking advantage of its brand reputation for expansion. Lastly, strategic such as being cost effective and revising job description of position is been look into. Table of Contents Executive Summary 1 Introduction 3 Analysis 4 Company Overview 4 Company History 4 SWOT 5 Strength 5 Strong brand image and reputation 5 Business geographically diversified in Asia-Pacific...
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