...Vivian Delisle Strategy Consultants……………. Odwalla Inc.: Apple Juice E-Coli Outbreak by Managing Post Crisis Tradedgy Course OL690: Corporate Social Responsibility Instructor: Mike Davis Date: October 30, 2012 Introduction: Odwalla juice company has a devastating tradedgy occur, the year was 1996 and a young girl died and at least 70 others were injured from drinking their apple juice tainted with a poisonous bacteria. The company pleaded guilty to criminal charges for violating FDA safety laws and had to pay $1.5 million in fines. Odwalla was considered a great socially responsible company with an ethical conscious so you have to ask what happened? Analysis: Odwalla is a juice company that had produced unpasteurized and fresh premium juices. The executives in the company boasted of their commitment to society and had positioned the company as a New Age brand of juice. People paid more for this juice as compared to the usual store brands or Motts, ect… The company was in business for 20 years before the outbreak. The juice was tainted with E. coli 0157:H7 bateria. Odwalla had a great maketing campaign that focused on its social responsibility that was believed by their stakeholders; their employees, creditors, and customers all believed Odwalla was a great company. When the crisis hit Odwalla removed the product but had a hard time swalling the “responsibility” pill. Even though Odwalla continued to improve their manufacturing processes they “sidestepped...
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... Page number Acknowledgement……………………………………………………………….……………1 Executive summary ……………………………………………...………………………..…..2 Introduction 4 Task 01 – Report 6 (LO 1.1) Strategic context 6 (LO2.3) Stakeholder analyzing 9 (LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future strategy for the Coca Cola Company 33 (LO4.1) Roles and responsibilities for strategy implementation 34 (LO4.2) Resources requirements for new strategy (Water purification system) 36 (LO4.3) Time scale to monitor the strategy 37 Conclusion 38 References 39 List of Figures IV. IV. Figure Page Number Figure 01 – Stakeholder analyzing 9 Figure 02 - Porter’s Value Chain 11 Figure 03 - VRIO framework 15 Figure 04 - PEST analysis 16 Figure 05 - Porter’s five forces analysis 19 Figure 06 - BCG Matrix 25 Figure 07 - GE Matrix 26 Figure 08 - Ansoff’s Growth Strategies 29 Figure 09 - Ansoff’s Growth Strategies for Coca Cola 32 Figure 10 - Time scale……………………………………………………………………......37 Introduction In this assignment describe the strategies of the Coca-Cola Company. Because of this module can understand important...
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...to identify how the product ASUS U32U– DS31 13.3" Notebook delivers value and satisfaction to the customers through the marketing mix perspective. As a qualitative research, a brief describe the product characteristics will be first highlighted. Consequently, the paper will concentrate on the central point – analysis of the marketing mix 7Ps based on how the product delivers value and satisfaction to customer. To sum up the report, summary findings will be presented in the conclusion part, as well as the recommendation and further improvements. II Table of Contents Executive summary Table of contents II III 1. Introduction 2. The product and the company 3. Product 4. Price 5. Place 6. Promotion 7. Physical evidence 8. Processes 9. People 10. Conclusion & Recommendations 1 2 2 3 4 5 7 8 8 9 References 10 III 1. Introduction ASUS U32U – DS31 13.3" Notebook was launched in April, 2012. It is perfect for those who are looking for a notebook with a long life battery span, simultaneously appreciative of elegance and style in life. This product offering from ASUS offers the next generation consumers the best of both worlds. ASUS never fails to impress and has successfully combined premium features of a net book and ultra book in to one super hybrid. The U32U is built to deliver exceptional performance, coupled with up to 10 hours of battery...
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...era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc. When the technology is the matter, every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast competition between many companies/manufacturers of cellular phones at the world level. Introduction to the Organization Company Information:- NOKIA is the world leader in mobile communications backed by its experience, innovation, user-friendliness and secure solutions. It is a very well knowned company having its vast offices world wide. Their specialized product is cellular phones. They have many house hold items as well. Board of Directors:- The current members of Nokia's Board of Directors were elected at the Annual General Meeting on March 27, 2003. Click here for a short résumé and information on the members' shareholdings. Corporate Responsibility:- Being a good corporate citizen means meeting responsibilities towards individuals, the environment, and society in general. We are making corporate responsibility an integral...
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...MTN has embarked on various innovative projects; it also embarks to support some developmental project. Deregulation of the telecommunications sector led to the introduction of major Global System of Mobile Communications (GSM) Such as MTN Nigeria, Globacom, Airtel and Etisalat. Nigeria's government had earlier provided right for liberalization by setting up Nigerian Communications Commission (NCC). Installing of base stations and its operations and protecting them cost a lot of money. MTN spends so much in securing and installing these base stations and as a result of this, MTN is economically affected. TECHNOLOGY In line with MTN Nigeria's E-objectives which is to be at the fore front of technology by bringing innovative use of technology in attaining goals, MTN has a lot of products that aims to keep up with the increasingly IT (information technology). MTN has introduced various technologies that have...
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...CONTENT of THE MEETING Ashbury Guitars (Richard): Very nice to meet you both here in our office! Let me introduce a little bit about myself and my partner. I am Richard Grant, CEO of the Ashbury Guitars corporation, and this is our marketing director, Ms Amanda Vincent. KGC (Kim): Nice to meet you too! I’m very glad to be present here today! I am Kim Je Yeong, CEO of the Kim Guitars Company and she is Lee Sang Seok, our maketing director. Ashbury (Richard): Ok, we have already come to know one another, I’d like to start the negotiating session right now. As you know, we have agreed to order from your company these three models: SG200, SG500 and SG1000, two of which are totally approved by us to purchase. They are SG200 and SG500 models. But there is still an enquiry in our minds about the model of SG1000 product, why is it currently quoted with such a high price like that? KGC (Kim): Because at present, the SG1000 model is the most innovative one of our company. It is made with the latest features on playing techniques. Our chief manager of workshop, Ms Hansol, will give you a presentation about the advancement of this model, through which you can see the reason why it requires that high amount of money. (Hansol’s presentation) KGC (Lee): Besides, we suggest that 40% of the order to be manufactured by other Korean firms. Ashbury (Amanda): Actually, since we made the order, we have expected the goods to be produced in your company’s factory. Because we’re really worried...
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...Research Memo Date: October 16, 2013 To: Prof. Hastings From: Riki Kotaka Subject: How do music companies address the issue the music sales has been declining? Introduction Music is essential for our lives, however it is difficult for those who get involved with music industry to make a profit. Music industry has been shrinking since 1999 when Napster, pioneering music file share service, was founded [1 McCormick]. In 1990’s when the music sales were at the peak, the total global music revenue was around $30 billion, but the one in 2012 was only $16.5 billion [2 Pfanner]. I did summer internship at Sony Music Entertainment in Tokyo for a month. I’ve participated in some meetings to consider marketing plans for musicians. One main reason of the sales declination is an illegal downloading. Although laws prohibit illegal downloading, there are still massive illegal downloading websites on the Internet. However, global music sales in 2012 increased for the first time since 1999, and the number of songs downloaded illegally was declined to 210 million in comparison to 1.2 billion in 2008. [3 Sherwin] It seems that music companies finally found some efficient ideas to overcome illegal downloaders. Do music companies actually increase their profits? And how did music companies start adjusting the situation? The purpose of the research paper is to figure out the main reasons why music sales finally increased, any differences to market music products and if the situation...
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...bring high turnover for Vietnam. Vietnamese seafood products are present in over 155 countries on the world; however, the customers have had no impressing about Vietnam seafood or at least, they just know Vietnam seafood as an supplier. An aim of our research was to find out the reasons of the image of Vietnam seafood has not been sent to customer. We have carried out observations of some large supermarkets in Ho Chi Minh City, along with conducting a survey (questionnaire) on some groups of urban population. Other accurate information about the essence of Vietnam seafood was collected to get the most objective point of view. The results indicated that the brand building and promotion of Vietnam seafood were very feeble. II/ Introduction Through 15 years of the reform, the Vietnam economy had more positive achievements which affected most of the aspects in life. We got the crucial achievements Agriculture, especially the seafood export. Every year, the firgures, the reports are the delighful results of our seafood export, and now the position of Vietnam has raised, become one of the biggest countries of seafood export. According to Tô Thị Tường Lan(2012), EU is the largest seafood partners of Vietnam. And, the exporting of seafood continuous growth from 8-10 percentage per year from 1995 to 2012 (except 2009) and in 2011, turnover of seafood export impressed with achieving 6,11...
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...Marketing environment Definition The factors or forces which influence on the marketing activities of any product is called marketing environment. Different writers, professors, and scholars have defined marketing environment in different ways. Some important definitions of marketing environment are given below: 1. According to Philip Kotler & Gary Armstrong,” A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers”. 2. According to Holloway & Hancock,” Marketing environment is the some total of all factors and conditions that act on organism or communities of organism including man”. At last from the above definitions, we can conclude that, for marketing any product, the controllable or uncontrollable factors or forces and entities which are helping or creating obstacles are called marketing environment. The marketing environment consists of a microenvironment and a macroenvironment. • Micro Environment: The actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The microenvironment includes all the actors close to the company that affect, positively or negatively, its ability to create value for and relationships with its customers. • Macro Environment: The larger societal forces that affect the microenvironment—demographic...
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...Introduction. In recent times the sports sectors have began to see the importance of strategic marketing and planning. Researchers have said that if strategic marketing activities are not improved sports would not be able to endure the competition from the entertainment industry. This purpose of research is to: (A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company (B) Evaluate the recourse capability of Nike INC using appropriate analytical tools, highlighting its thresholds and unique resources and core competences (C) Evaluate the strategic fit of Nike INC using the analysis gather highlighting its strength and weakness. Company’s Profile. Nike INC is a sport Equipment company, It was founded on the 25th of February 1964 by Bill Bowerman as at then it was known as Blue Ribbon Sports. Its named was official changed on the 30th May 1978 to Nike INC. It is said that Bill Bowerman developed his interest in starting up a business while in Stanford. He believed his business would grow because as at then most Sport Shoes companies spent a fortune on labour by cost by manufacturing their Athletic Sports Footwear in countries like the USA were labour cost were high. He was convinced that by out sourcing production to Japan where labour is cheaper, Blue Ribbon prices would be cheaper than its contributor and thus it break into the Athletic Foot Ware industry and this was the beginning of the company which later became Nike INC. ...
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...1.0 Introduction 1.1 Starbucks Company Introduction 1.1.1 Starbucks Company’s Background Starbucks Coffee Company was founded in 1971. The first store of this company was in Seattle’s Pike Place Market. At that time, this company was roaster retailer of whole bean and ground coffee, tea and spices. This company established over 55 countries with 17,000 retail stores and serves the uncountable customers. It was count in 2011. This company’s name was built after the first mate in Herman Melville’s Moby Dick. In 1982, Howard Schultz was the director of retail operations and marketing, and Starbucks began to provide coffee to those fine restaurants and espresso bars. Since 1983, Howard was travelling to many countries and he was finding out the population of the certain countries such as Italy, Canada, and so on. He found those countries’ population had the potential market to develop the coffeehouse culture. Furthermore, Starbucks Coffee Company had provided full health benefits for the employees no matter those employees were full-time or part-time employees. Today, many international airports have Starbucks Coffee Company. This market was developed since 1991; which the first licensed airport store was at Seattle’s Sea-Tac International Airport. In 2000, Howard Schultz was promoted as chairman and chief global strategist and Orin Smith was the president and chief executive officer. In the same year, they had deal with an agreement about issued a license of TransFair USA...
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...TABLE OF CONTENT 1 Executive Summary 3 2 Situational Analysis 3 2.1 Market Summary 3 2.1.1 Market Needs 8 2.1.2 Market Trends 10 2.1.3 Market Growth 10 2.2 Competition analysis 12 2.3 Internal analysis 13 2.3.1 Introduction on ABBANK 13 2.3.2 Local debit card project 16 2.4 SWOT Analysis 18 2.5 Products Offered 18 2.6 Keys to Success 18 2.7 Critical Issues 18 3 Marketing Strategy 18 3.1 Mission 18 3.2 Target customers 18 3.3 Marketing Mix 19 4 Controls 24 5 Finance 25 Appendix A 29 Appendix B 33 Abreviation ABBANK: An Binh Bank EVN: Vietnam Electricity BanknetVN: National Financial Switching Company Smartlink: Card service joint stock company VCB: Vietcombank – Bank for foreign trade of Vietnam EAB: East Asia Bank ICB: Incombank – Industrial and Commercial Bank of Vietnam BIDV: Bank for Investment and Development of Vietnam Eximbank: Vietnam Export Import Bank Techcombank: Technology commercial Bank Visa: Visa International MasterCard: MasterCard International ATM: Automatic Teller Machine ...
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...NOKIA MARKETING” under my supervision in partial fulllfilment of BBA degree approved by ACITE of PTU. Signature of supervision Place: SHRUTI BATRA Date: Seal of Dean Declaration I hereby declare that the research project “COMPARATIVE STUDY OF NOKIA MARKETING” titled is my own original work and this report has not been submitted to any university and institute for award of any professional degree/diploma. Date : Place: Signature of candidate Bhupinder Narang Roll No: 104142461752 Table of Contents 1. | Declaration | | 2. | Preface | | 3. | Acknowledgement | | 4. | Introduction to the Organization A brief history of Nokia | Nokia Introduction | SCOPE | PAKISTAN DRIVEN STRATEGY | S.W.O.T | Accessories and Features | | | 5. | Maketing Objectives | | 6. | Organization’s Network: | | 7. | List Of Nokia Products | | 8. | | | 9. | Consumer Buying Behaviour | | 10. | Customer Driven Market Stratety Market Segmentation | Market Targeting | Market Positioning | Market Mix 4P’s | Positioning Strategy (slogan, logo….) | | | 11. | Product life cycle- Mobile phones | | 12. | Competition in the Market | | 13. | Nokia Brand Personality | | 14. | Nokia Product Design | | 15. | Need Chart | | 16. |...
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...------------------------------------------------- Mr.John A (Lecturer) ------------------------------------------------- Banking Academy, Hanoi ------------------------------------------------- BTEC HND in Business (Accounting) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Prepared by: ------------------------------------------------- Nguyễn Thùy Trúc – Rose – F06A ------------------------------------------------- Registration No: ITP S07 - 015 Contents Summary 3 Introduction 4 Main Body 5 1. Identify IOS9000, Six Sigma, Lean 7 2. Compared and contrast. 8 3. What is customer satisfaction and how can measured? 12 4. Explain continuous improvement and what it would look like in the ITP and explain what value the ITP adds. 13 5. Describe the types of information the ITP should give to customers (students and parents) and how that impacts marketing efforts. 14 6. Evaluate the benefits from doing surveys of users and non-users if the ITP wants to determine customer needs. 14 7. Explain how the ITP can get...
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...Introduction The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day. The Coca-Cola Company is the world’s largest company, refreshing consumers with more than 450 sparkling and brands. Along with the coca-cola recognized as the world’s most valuable brand. Globally no.1 provider of Coca-Cola the product that has given the world’s its best-known taste was born in Atlanta, Georgia, on May 08, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer & distributor of non-alcoholic beverage concentrates & syrups. The Company beverage products comprises of bottled & canned soft drinks as well as concentrates, syrups and not ready-to-drink power products. The coca cola company began building its global network in the 1920s. The company aims at increasing shareowner value overtime. It accomplishes this by working with its biz partners to deliver satisfaction and value to customers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. The associates...
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