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Introduction to Business Administration (Starbucks)

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Submitted By basitqureshi
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BA 101: INTRODUCTION TO BUSINESS ADMINISTRATION
Final Project

Date: 26.12.2014

STARBUCKS

Defining the company; STARBUCKS
Starbucks Corporation, generally known as Starbucks Coffee, is an
American global coffee company and coffeehouse chain based in
Washington. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 20,737 stores in 63 countries and territories, including 11,910 in the United States, 1,496 in China, 1,442 in
Canada, 1,052 in Japan and 772 in the United Kingdom.
Main Products:
Usually they have a list of menu with penalty of variety in each category. I would like to mention some of them below;
Starbucks Menu has much variety in it some of them I will mark them below: 1.



2.



3.



4.




Starbucks Secret Frappuccinos:
Christmas taste Frappuccino.
Mudslide Cookie Frappuccino.
Vanilla White Mocha Frappuccino.
Starbucks Secret Drinks:
Warm Sugar Cookie.
Berry Forest Smoothie.
Harry Potter’s Pumpkin Juice.
Starbucks Secret Tea:
Starbucks the Cold Buster.
Fuzzy Peach Tea.
London Fog.
Starbucks Secret lattes:
Gingerbread Chai Latte.
Year Round Eggnog Latte.
White Chocolate Cinnamon Chai Latte.

5.



6.




Starbucks Secret Refreshers:
Purple Rain Refresher.
Mojito Refresher.
Fruit Roll Up Refresher.
Starbucks Secret Macchiato:
Turtle Macchiato.
Caramel Pumpkin Macchiato.
Chocolate Macchiato.

Main Customers:
Consumers 35 years and older tend to consumer coffee more often than the
18 - 25 age group.
The history of the Company:
Chairman Howard Schultz found Starbucks in 1971 as a retailers, the company has expanded rapidly. Since 1987, Starbucks has opened on average two new stores every day. Starbucks Corporation, generally known as Starbucks Coffee, is an American global coffee company and coffeehouse chain based

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