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Introductions to Operations Management

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ISOM2700 Introductions to Operations Management
Instructor: Dr. Cui Zhijian,
Email: zhijianc@ust.hk, Office: Rm 4079, Tel: 34692127
TA: Ms Jia Jing, imjing@ust.hk

Brief Outline
The course content is divided into two components. In the first part, Business Process Analysis and
Improvement, we study tools and cases that allow us to analyze, improve and design internal firm activities. In the second part, Supply Chain Management, we turn our attention to entities external to the firm and examine the activities of sourcing raw materials and delivering goods to consumers.
The components are detailed below:
Part I: Business Process Analysis and Improvement. We begin our study of business processes by first playing the “Lego” game. Through this exercise, we will have an overview of a simple assembly line as well as the fundamental concepts in process management, such as capacity, bottleneck, etc.
Then, we study how to analyze the operational process using the case “Kristen´s Cookie Company” and further evaluate the financial value of operational improvement. In the following sessions, we will introduce Toyota production system as well as it implication in service context. We will also study the tools of quality management. We finally study the operations strategy and the product-process matrix using “Shouldice” case.
Part II: Supply Chain Management: In this part, we turn our attention to the interfaces between an organization and its external environment, more specifically, to the management of relationships with partners and customers. We begin with the newsvendor model, a key tool which helps capture the trade-offs in matching supply with demand. Then, we study the coordination among supply chain partners using the case “Bose”. We will further use the Zara case to see how an innovative supply chain performs more competitively compared with

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