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Intuition in Decision Making

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Submitted By mcgourc
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Taking time to make decisions in the fast paced market may be costly as opportunities could quickly disappear. Companies that take fast decisions may be in an advantage when compared to others. I agree with the sentence that “Knowing is half the battle”. The other half is about execution. When information is not known and a decision must be taken, intuition plays an important role, however, it is important to understand that there would be some risk associated to the decision as there would be some unknowns that were factored into the decision process. Even though intuition may result in a risk increase, I consider that the risk of not making a decision or taking long time to make them is higher than taking a decision based on intuition.

Intuition should be the result of the best judgment available based on team members’ experiences, SME opinions and knowledge, and any other source of information that would help the teams to feel more comfortable about the decision. As risk will always exist, I believe that following the following practices will help teams when making decisions full of uncertainties. First, the possible results of any given decision should be clearly stated and understood by the team. Second, it is very important to understand the teams, processes, or third parties that may be impacted by the results or possible outcomes of the decision to be made. Third, management should be aware of it and buy into it. This is a process that I normally use when making decisions with uncertainties and that I think has worked during my short career. This process varies based on the risk associated as it may not be necessary to involve management in cases were risk is deemed as low.

Intuition played a key role in some of the history’s greatest management decisions. Honda’s entry into the US motorcycle market illustrates intuition importance in decision making.

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