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Investigative Methods

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Submitted By pclews
Words 376
Pages 2
Research Question
How well is off campus accommodation marketed.

Back ground research.
The back ground research that I have carried out is on how well of campus accommodation is marketed. I have found that there is no advertising in key areas of the university in the most popular areas of the campus such as the canteen, shop and lecture buildings. A lot of the advertising that is done is with Crewe town such as estate agents. Some landlords that own big buildings with a lot of flats in have advertised by putting up boards displaying the inside of their houses.
Off campus accommodation is not advertised on the university website, this would be a key place to have private landlords advertising their housing for 2nd and 3rd year students.
The university does not own any off campus accommodation but own both the older halls of residence on campus and the reasonably new halls across the road.
From talking to students and members of staff I have found that the cost of renting a room in halls is around £80 per week, this includes a shared kitchen, gas and electricity, water and internet accessibility. Whereas renting a room from a private landlord would cost around the same as in halls but will differ between £70 and £90 depending on each landlord and where the house is situated. The university does allow 2nd and 3rd years to live in halls if there is room. A lot of 2nd years are living in halls this year this is because there are less 1st years. There still isn’t enough rooms for every 2nd year to live in this meaning that they would have to find off campus accommodation.
From my own knowledge of Crewe as I have lived here all of my life and my parents owning property that they rent out to students the most popular areas in Crewe for students to live is directly around the university. These areas are along Nantwich road to each side as there are lots of terraces

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