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Investor Pitch

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Submitted By Lorenzo95
Words 724
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Investor Pitch
Team B
MKT 571
September 9, 2014
Don Olsen

Investor Pitch
The Bed Shoe is a product that has been developed to protect all people toes when walking into a bedroom or living room without stubbing a toe on the furniture. In the beginning of the report, we explained the vision and mission of the Bed Shoe. The bed shoe will be introduced to the world through the help of advertisements, word of mouth, promotional displays, radio, internet and informorcials. The bed shoe is in a type of market that there is no competitors at this time. The primary study consisted of a survey of the competitors, liking and disliking of the bed shoe. Utilizing this strategy the company can break through the market and can attract a large amount of customers. We have conducted a S.W.O.T. analysis (Strength, Weakness, Opportunities, Weakness) of the bed shoe. We have also explained the benefits and purpose of the products. We have created a marketing mix strategy for the bed shoe. We have decided to create different market and divide the market. We have focused on selling our product mainly to furniture stores but will also target retail stores. We have also target all individuals of all ages. We have also paid much attention on how the bed shoe will be produced, such as colors, packaging, design, and price. We shall conduct a survey in the future to know the opinion of our product and to see if its been developed accordinally. The Bed Shoe is in its first year of operation. The Bed Shoe should be acknowledged by the customers and the marketing for the bed shoe should be the main focus on how to bring any awareness of the product to the customer. There is no other product on the market, so competition should be no issue. There should be no problem with the demand of the bed shoe, due to the fact of high standard sophisticated mechanical equipment.

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