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Ipad in Business - Multinational Banking Goes Mobile

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IPad in Business - Multinational banking goes mobile

Description Founded in 1853, Standard Chartered Bank is an international bank headquartered in London, with 1800 branches, 80,000 employees in 70+ countries and territories is going mobile with the iPhone and iPad. Standard Chartered believes the iPhone and iPad will provide a perfect platform to expand the bank’s mobile services, both internally and to its increasingly tech-savvy customers. This will allow the bank to forge new customer connections and fortify current relationships. As one of the first and largest corporate banks to standardize on the iPhone, Standard Chartered Bank has developed more than a dozen in-house iPhone apps, in which qualified employees can download from an internal app store, the Standard Chartered App Centre. These custom-built apps streamline internal processes, securely transmit financial data, and improve communication between customers and banking staff. Their primary focus is on Asia, Africa, and the Middle East, Standard Chartered Bank sees immeasurable potential to develop its mobile banking services among its increasingly tech-savvy customers. Internally, Standard Chartered Bank has already disseminated thousands of iPhones to employees worldwide and is quickly developing its internal iPad usage to help customize client services and streamline everyday business activities. Standard Chartered Bank believes the iPad will improve the way they interact with their customers and provide services. In addition, they can be with their customer wherever they are.

International Business Connection As a bank with 1800 branches, 80,000 employees in 70+ countries operating in 6 different continents, Standard Chartered Bank is mindful of the “flat” world we live and will be considered a trendsetter for other banks to ensue. Standard Chartered Bank sees that technology is still expanding to provide more efficient ways to banking, therefore, they are implementing the next era of banking by having its employee utilize the iPad and iPhone and providing multiple channels to assist with their global customer financial needs.

How can others learn from it? Time waits for no one and many companies are rapidly adapting to innovative methods to reach their customer and enhance their services. Therefore, in order for any company local or multinational to remain competitive they must continue to review the methods they are utilizing for their business practices to see how they can enhance their services to better serve their customers. We are living in a flattening world and it is getting flatter by the second. Most consumers did not like to wait and they want customer service availability at their fingertips especially to their finances. Therefore, I am not surprised that Standard Chartered Bank has taken this approach, especially being a multinational bank, I thought it would of have come sooner. Currently, with the iPhone and iPad all the other smartphone devices/technology available, if a company does not want to be left behind they must get on board by utilizing as much technological resources to their advantage.

http://www.apple.com/ipad/business/profiles/standard-chartered/

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