...Case Study & Analysis - Apple A note on history of disruptive technology and Apple Computers: Apple computers (Inc.) has been a pioneer in successfully introducing one disruptive technology after another. Beginning in the 1980’s, Apple introduced the first “personal computer” to the market. Although IBM would soon take over this market, Apple still gave birth to idea, and looking 20 years down the road to the introduction of the MacBook, we can see that Apple was able to finally restore its position as a competitor in the PC market. In the case of the PC, the technology was not seen as a direct threat by the main frame and mini computer manufacturers at first, but as the PC grew at a rapid pace compared to the other devices, it was able to replace them. From a hindsight perspective, it is clear that Apple’s near doom in the early 1990’s was due to their inability to capitalize on the disruptive technology of the PC. But taken as a whole, the history of Apple (tied almost directly to the influence of Steve Jobs) is characterized by an ability to capitalize on disruptive technologies that have put them currently at the top of the market for technological innovation. The same goes true for the iPod, iPhone and ipad. Models of disruptive technologies and “increasing returns” - the impact on Apple The success of a disruptive technology product often depend on whether a company is able to produce a fully integrated experience which will survive to become a sustaining technology...
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...The iPad is a device with a colored display, wifi and 3G connections, functionality from over 250,000 applications available on Apple’s apps store, and with the ability to deliver video, music, games, etc. The main Challenges facing apple is how to convince the potential users that they need this new product with the functionality that iPads provide. This is the same challenges faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the sales of traditional cell phones through the world. If iPads become a hit, it will force many existing businesses to change their business models significantly. These companies may need to stop investing in their traditional delivery platforms (like newsprint) and increase their investments in the new digital platform. (More examples are mentioned in the case study questions) Nowadays, Apple understands that it needs high quality content from all the type of media it offers on its devices to be truly successful. The old attitude of Apple (“Rip, burn, distribute”), which were designed to sell devices are a thing of the past. In this case of disruptive technology, even the disruptors have been forced to change their behavior. 2 Case Study Questions: Q1. Evaluate the impact of the iPad using Porter’s competitive forces model. Due to the strong position of Apple, it can govern the tablet market but still there are many factors which are shown in the porter model that...
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...THE IPAD A DISRUPTIVE TECHNOLOGY? Tablet computers have come and gone several times before, but the iPad looks like it will be different. It has a gorgeous 10-inch color display, a persistent WiFi Internet connection, potential use of high-speed cellular networks, functionality from over 250,000 applications available on Apple’s App Store, and the ability to deliver video, music, text, social networking applications, and video games. Its entry-level price is just $499. The challenge for Apple is to convince potential users that they need a new, expensive gadget with the functionality that the iPad provides. This is the same challenge faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the sales of traditional cell phones throughout the world. Will the iPad do likewise as a disruptive technology for the media and content industries? It looks like it is on its way. The iPad has some appeal to mobile business users, but most experts believe it will not supplant laptops or netbooks. It is in the publishing and media industries where its disruptive impact will first be felt. The iPad and similar devices (including the Kindle Reader) will force many existing media businesses to change their business models significantly. These companies may need to stop investing in their traditional delivery platforms (like newsprint) and increase their investments in the new digital platform. The iPad will...
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...In-Class Activity for Ch. 3 Due September 24 2012 1. Evaluate the impact of the iPad using Porter’s competitive forces model. * Traditional Competitors- Apple’s traditional competitors were companies that sold mp3 players, computers, and phones. * New Market entrants-Now their competitors have branched out to businesses that make digital book readers, websites that offer books online, textbook companies, and book/magazine/ and newspaper publishers. * As a substitute product and service- Substitute products and services for Apple would be Kindle, publishers of paperback books, and other e-readers. * Suppliers- Apple may impose high levels of pressure on businesses to raise their prices, lower the quantity of the product they are making, or push them in to having to reduce the availability of their product because they are no longer making the profits they had before the iPad came on the market. 2. What makes the iPad a disruptive technology? Who are likely to be the winners and losers if the iPad becomes a hit? Why? * The iPad is a disruptive technology because it is more expensive than the products it is replacing. It cost more to buy an iPad per megabyte than it does to by a notebook. * It doesn’t necessarily work as well as the products it is replacing. Trying to type a document on an iPad is difficult, and if you truly want to take notes, you need to buy an apple keyboard, which will run you another $100 or so. * Research...
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...Table of Contents 1. Synopsis 3 2. Introduction 4 3. The market as of Q4 2012 4 4. Demographics and Psychographics of the customer based on segmentation of the market 5 5. How Apple Inc. is reaching different market segments with its range of products 6 5.1 Apple iPad positioning matrix 6 5.2 Different market segments and how they are targeted with Apples iPad range 7 6. Perceptual maps of Apple Inc. and Samsung products in the market today 8 7. Apples Inc.s’ competitive advantages and positioning against its competition 9 7.1 Hardware advantages 9 7.2 Price positioning 9 7.3 Model availability 9 8. Characterisation of a potential Apple IPAD customer 11 9. Value proposition to be considered by an advertising agency. 12 10. Conclusion 12 11. Reference 13 1. Synopsis This report details the current Tablet market in Australia with a focus on the Apple iPad. The report shows how it successfully competes with the market and why. A characterisation of a potential iPad customer is shown on page 10. Positioning matrices are shown on page 6 and 8 that detail where the iPad stacks up with the competition. Websites were used as sources in this report and are fully referenced on page 12. This Report was compiled by a college student in March 2013. 2. Introduction The tablet market in Australia consists of three main products produced by various companies under different licences that apply to the respective operating...
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...examples of disruptive products created by Apple? How disruptive of a product is the iPhone and why? A disruptive product could be categorized as one that becomes popular and relatively quickly displaces established competitors while allowing new customers access to the product where previously it was accessible to consumers with a lot of money or skill. By these standards, quite a lot of Apple’s products could be considered disruptive products. For example, when Apple first introduced the Mac in 1984, it was the first affordable computer to incorporate a graphical interface – its growing popularity forced Apple’s competitors to create their own versions of the graphical interface – which quickly became the norm for all computer operating systems. In 2000, Apple disrupted the music market when they introduced the iPod and allowed easy access to music and MP3 files. While MP3 players existed before Apple launched the iPod and iTunes – the Apple iPod was small in size, large in capacity and with a simple user interface. When the iTunes store was introduced a year later – it created a legal avenue for music MP3 downloads directly to iPod users – changing the downloadable music market forever. In 2010, Apple disrupted the personal computer/tablet market with the launch of the iPad which changed the dynamics of the traditional PC industry. In fact, since the iPad came into the market, traditional PC and laptop sales dropped considerably. The iPhone is another highly disruptive Apple...
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...Course: | | ITECH1005-5005: Business Information Systems | | | | Date: | | Week 4, 2013-1 | | | | Reading Time: | | 5 Minutes | Duration: | | 45 Minutes | | | | Location Course Coordinator: | | Faezeh Afshar | | | | Total marks: | | 30 marks (Weight: 10%) | Instructions to candidates: 1. Print your name and student number on the Test Paper 2. Attempt ALL questions 3. Do not detach any portion of the examination paper 4. Begin writing, as indicated, after the reading time has ended Materials allowed: Nil ------------------------------------------------- DO NOT REMOVE ANY PART OF THIS TEST PAPER FROM THE TEST ROOM Student Name: | | | | | | Student ID: | | | Section I: Theory [20 marks] Please answer all of the following questions. Your answers should be concise, but in sentence form. 1. Briefly explain the following: a) Operating system software b) Packet switching c) TCP/IP a) Operating system software controls the application software and manages how the hardware devices work together b) Packet switching Occurs when the sending computer divides a message into a number of efficiently sized units, called packets, each of which contains the address of the destination computer c) TCP/IP (Transmission Control Protocol/Internet Protocol) Provides the technical foundation...
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...1. What are some example of Disruptive products created by apple? How disruptive of a product is the iPhone and why? A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology there. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market. Some Examples of Apple disruptive products: Iphone , Ipod , Ipad….. Iphone is disruptive because , apple opened its platform to third-party developers and provide an Iphone Software Development Kit to developers free of charge . So the Iphone is the example of the benefical open development platform for the parental country . 2. Describe some of the unique ways Salesforce SFA application uses the iPhon’s features, including at least one not mentioned above It uses the iphone capacity to be connected to internet to exchange inbformations and also used the touched screen to easily generate tasks. What other companies or Web sites that you know of have open development platforms? Some Companies having An open development platform : Android , linux , T-Mobile What advantages does the SFA application have for salespeople...
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...the company was disruptive. The ability of the tech giant to go from an electronics company on the fringe of obscurity to creating an ecosystem of “must-have” products has been nothing short of amazing. The company did it by being disruptive. When Apple launched the iPod, Steve Jobs created a device that changed not only how the consumer listens to music, but also how he or she communicates, takes pictures, reads, or just passes time. Apple took smartphones to a new level, creating something sleek and innovative. Jobs created a cool new music player for “cool” people. The company established a high-cost narrow-focused market segment (Baltzan, 2011). The iPod and Apple would end up with a high perceived-value that meant, while the consumer always paid a premium price, he or she also always received an operationally superior product and great customer service. Applying Porter’s Five Factors Model, Apple demonstrates its superiority in the smartphone/tablet industry. While the company does not dominate the global market, it does dominate in profits. As a result of large profits, Apple has more financial leverage in negotiations with suppliers and manufacturers. Rivalries and substitutes are generally not an issue among existing Apple device users. Brand loyalty is extremely strong among Apple users. The examination of Apple through Porter’s lens reveals a company that is sustainable. Do you agree or disagree that Apple’s iTunes, iPhone apps, and iPad apps give the...
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...Question 1 : A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology there. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market. Some Examples of Apple disruptive products: Iphone , Ipod , Ipad….. Iphone is disruptive because , apple opened its platform to third-party developers and provide an Iphone Software Development Kit to developers free of charge . So the Iphone is the example of the benefical open development platform for the parental country . Question 2 : It uses the iphone capacity to be connected to internet to exchange inbformations and also used the touched screen to easily generate tasks. Question 3 : Some Companies having An open development platform : Android , linux , T-Mobile.. Question 4: 1.Sales automation systems create competitive advantage as the accurate sales forecasting feature enables evaluating competition trends followed by defining effective business strategies. 2.Helps the sales managers to monitor and control their sales team and track potential leads. The real time nature helps them to assess team/s...
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...The publishing industry is grappling with disruptive technologies that may transform its business models and the way we buy and read books. What is the impact of the Internet and e-book technology on book and newspaper publishing? Who will win and who will lose out, and how will the struggle play out? Newspapers are the most troubled segment of the publishing industry, due to the availability of alternatives to the printed newspaper and publishers' inability to protect valuable content from being distributed for free over the Internet. Over 60 percent of newspapers have reduced news staff in the past three years and about the same percentage report reducing the size of their newspapers. Readership has been declining for about a decade and advertising is down 15 percent a year. Alternative online sources of news such as Yahoo, Google, and blogs have become major sources of news for many Americans, especially younger readers. At first glance, the online newspaper industry appears to be a classic case of a disruptive technology destroying a traditional business model based on physical products and physical distribution. But the newspapers have much valuable content worth preserving and they have acquired a huge online audience. Next to social networks, newspapers have the largest online audience of any media, and online newspaper readership is growing by 17 percent each year. Contrary to popular opinion, they are one of the most successful forms of online content to date. The...
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...A disruptive technology can be described as the innovative technology which outruns the conventional set up and disrupt the existing market and value displacing an earlier technology. This term exsits in the present market as it improves the product range in the market and also improves the consumer For example, an E-mail in modern world is a disruptive technology because it has replaced postal mail. The reason behind this in simpler term is because email ca be sent by using a computer or phones these days and having internet connection and does not need the postal card, the postman and all the transportation needed for the same. It is quite faster and also saves the paper so has become an eco-friendly way of being in touch with people. Apple has launched few disruptive products, for example: - Iphone , Ipod , Ipad. Iphone is disruptive because of numerous reasons. It does not only dominate the existing market which the older phones like Nokia, Sony, Panasonic etc. could not fulfill the market’s current necessities but it also introduced better performance, user friendly softwares which could fill the needs of the dramatically changed technology in 2010 and years after. Global connectivity through a combination of superfast mobile broadband in I phone which has lots of salient features about Location, GPRS, Navigation etc has changed the mode of search icons. I phones have introduced the tool to store the series of messages in I cloud so as the data is not lost and can be...
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...Study Case 4 : SalesForces.com : Question 1 : A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology there. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market. Some Examples of Apple disruptive products: Iphone , Ipod , Ipad….. Iphone is disruptive because , apple opened its platform to third-party developers and provide an Iphone Software Development Kit to developers free of charge . So the Iphone is the example of the benefical open development platform for the parental country . Question 2 : It uses the iphone capacity to be connected to internet to exchange inbformations and also used the touched screen to easily generate tasks. Question 3 : Some Companies having An open development platform : Android , linux , T-Mobile.. Question 4: 1.Sales automation systems create competitive advantage as the accurate sales forecasting feature enables evaluating competition trends followed by defining effective business strategies. 2.Helps the sales managers to monitor and control their sales team and track potential leads. The real...
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...searching for a certain genre on the internet as everything is digital. This makes less popular books to sell better as most readers of a genre don't mind reading anything off the shelf of their favourite genre, as long it is relatively cheap. There are writing forums available on the internet, allowing writers to publish their work and seek feedback from more people compared to writing it personally. This has pros and cons in terms of work being criticised or praised before the book is even published. Also, this allows the name of the writer to be well-known on the internet before publishing your actual work. 2. Is the Kindle a disruptive innovation? Justify your answer. Disruptive innovation means a product created to destroy the existing market of another product that serves as a replacement of the earlier technology. Kindle is yet to be a disruptive innovation to traditional books because it is still a new innovation. People of older generations who are used to reading traditional books will never change to Kindle however people of generations who love to keep up with technology will adopt to this change easily. So if Kindle sustains...
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...NBT1 Classroom Management, Engagement, & Motivation (1114) Task 2 July 30, 2015 A1. Disruptive Student Behavior I chose to evaluate the Elementary School Scenario. I am writing from the perspective of a kindergarten teacher. The student I chose to analyze is Sarah. Her out of seat behavior, and constant wandering the classroom are very disruptive to the entire class. Once Sarah leaves her seat, certain other students follow suit. Kindergartners are relatively new to the concept of remaining seated at their desks and following a structured school routine. Sarah’s disruptive behavior seems signal certain other individuals to leave their seats at inappropriate times, as well. This creates chaos in the classroom, and disrupts our lesson or activity. I must frequently stop instruction to correct this negative behavior, and it consistently adds up to several minutes of lost instruction time. I feel that a substantial amount of my time and energy is being spent on getting everyone back to their desks several times per day. It is very frustrating, and the students that are displaying appropriate behavior by remaining seated throughout these episodes are the ones that suffer the most from the frequent interruptions. A2. Possible Antecedent After reviewing our daily routine, and observing Sarah’s out of seat behavior for a week, I have determined that Sarah has the most difficulty remaining seated when she appears bored with a lesson or activity we are working on as a class...
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