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Ipad Technology Workplace

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Submitted By sybn86
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With the seismic shift in recent years to the way pharmaceutical organizations approach sales and marketing, physicians are demanding alternate methods of interaction with sales representatives. All the while, patients are relentlessly searching for disease state and treatment information that can provide them with an understanding of their condition and even help them cope. The evolution of mobile technology and its integration into a brand’s sales and marketing strategy can be the key to building value-based relationships with physicians and patients that last.
Pharmaceutical manufacturers face increasing pressure to refine their strategic and operational approach to sales and marketing. In the primary care setting, physicians typically give a pharmaceutical sales representative less than thirty seconds per interaction, most of which is time spent signing for samples. In specialty therapeutic areas, sales reps receive much longer periods of time but still struggle with their ability to differentiate themselves through clear, concise, and interactive messaging delivered to each physician, while also dealing with the challenge of increasing their effectiveness. This need is motivated by a quickly changing industry landscape driven by healthcare reform (HCR) and an expanding web of strict government regulations. This includes gift ban laws, aggregate spend compliance/sunshine laws on both the state and the federal level, and diminishing physician availability because of HCR (i.e., 32 million new "covered" patients set to phase into the healthcare system). Pharmaceutical’s challenge to increase sales force effectiveness is becoming ever more real by the day. Now, many are seeing iPads as the means to that end.
If medical sales representatives can’t get access to physicians, they aren’t likely to make any sales. By using similar tools and methods to their

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