...IPhone 4S Siri stands for Speech Interpretation and Recognition Interface and it is the highly advanced personal assistant built in to the new Apple iPhone 4S. Siri was launched with the new iPhone 4S in late 2011 and soon thereafter everyone knew who she was. In a description of Siri on apple.com they describe her as, “Siri on the iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it.” (www.apple.com.) Apple worked hard to quickly get the word out about Siri. They used several different types of marketing tools and reached out to thousands of different people. Some of the marketing tools that they used were television commercials, magazines, cell phone stores, and several various aspects of the Internet. The Internet was probably their most popular way of advertising Siri. I know that I first heard of her through word of mouth, and then went onto www.youtube.com to view a video of Siri. I believe that Apple chose these ways of marketing Siri because by using television commercials, and the Internet, which nearly everyone in the world is exposed to one or the other, they were able to reach a very broad audience. Unfortunately, Apple made a lot of false promises and hope when they advertised Siri in their commercials...
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...TUI University Paul A. Krasulski Module 1 SLP: Segmentation, Targeting and Positioning SLP Branded Product: Apple iPhone 4S MKT 501: Strategic Marketing Dr. Francisca Nkadi July 23, 2012 Abstract Purpose: the purpose of this paper is to identify a branded product or service to be examined through the session; examining elements of consumer behavior as they relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product. Methodology/approach: the branded product for this paper will be Apple’s iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there due to non-4G/LTE...
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...Apple II, la primer computadora personal. Jobs desarrolla la Macintosh, el primer ordenador personal que se comercializó de forma exitosa con un mouse en vez de una línea de comandos, apoyado por el famoso comercial de 60 segundos dirigido por Ridley Scott * En 1984 lanzan la primer impresora láser de bajo costo. * Jobs es despedido de Apple * A principios de los 90´s crean Pixar y NeXT * Apple compra NeXT – Jobs resgresa a Apple * 2001 – ipod, 2003 – itunes * En 1991 se casa con Laurene Powell que conoce en Stanford y tiene 3 hijos. * En 2004 se le detecta cáncer en el páncreas, en 2009 debido a un extraño desequilibrio hormonal y se somete a un trasplante de hígado. * Un dia después del lanzamiento del iphone 4S, Steve Jobs fallece el 5 de octubre de 2011 a los 56 años en Palo Alto, California. Competencias * Steve Jobs desde que empezó era un...
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...Jarrah P. Sanders I Picked a Sour Apple DeVry University I was super excited when my contract was up with US Cellular a little over a year ago. Don’t get me wrong US Cellular was a great carrier, but their phone selections and the quality of their phones weren’t all that great. I was excited to leave them because now I could get the Apple Iphone 4s. I knew a couple of people with the Iphone, and all they talked about was how great this phone was and the functionality of it. So of course, once my contract was up all I had to do was pick a carrier. I went with Sprint. I said goodbye to my Android and old carrier, and hello to my Iphone and new carrier. When I first got my Iphone 4s the Sprint Representative was kind enough to show me the basics of the phone, and told me I would learn more as I used and played with the phone. I remember going around to my friends and family saying “What is three inches tall and can sing, talk, and play games”? It’s my Iphone 4s. I knew that this was going to be my favorite possession. Then on April 14th 2011, The Iphone 4s proved to be my worst possession. For the first 7 days I had no complaints (this was my trial period by the way). If I didn’t like either the phone or the service I could return them within 14 days. That 8th day was when I started having internet issues. Anytime I tried to go onto the internet my phone would stay on trying to connect mode where the little circle would keep going round and round, but it would never...
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...Lipitor and iPhone 4s: Setting the Stage for Industry Disruption - Christopher Bowe - ... Page 1 of 2 HBR Blog Network Lipitor and iPhone 4s: Setting the Stage for Industry Disruption by Christopher Bowe | 12:55 PM December 20, 2011 The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. Although the two stories could not appear to differ more, both offer business leaders strategic lessons that are intriguingly similar. The Lipitor story seems to be about a managed end: the highly anticipated demise (due to the expiration of its patent last Nov. 30) of a blockbuster prescription drug. The iPhone 4S's story seems to be about a new beginning: the highly anticipated launch of the latest version of a blockbuster consumer-technology product. But they have fundamentally more in common than meets the eye. Both Pfizer and Apple use life-cycle management to explore a new way to drive the business and business model forward. In both instances, the lifecycle management innovation involves using disintermediation to change how the customer interacts with the product. And both teach lessons that apply across many industries. Lipitor's Long Good-bye Throughout its history, Pfizer's biggest product and the biggest-selling branded drug in pharmaceutical industry history, has delivered some confounding strategic lessons (http://blogs.hbr.org/cs/2011/11/say_farewell_to_lipitor_but_do.html) . With Lipitor's annual global sales still approaching $10 billion and new...
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...The Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.The 4 Ps of marketing are Product, Price, Promotion and Place. Let’s understand first the meaning of these terms and how are these vital to understand before the product is pitched in market. 1. Product: Whether you sell a mobile phone, a hair conditioner, soap or anything else, you first need to understand what your product is. This explains the unique selling preposition of the product and how that product is different from the other competing products in the market. 2. Price: Once you have completely understood the product, then the price is the next thing that needs to be determined. Price will also then determine how you decide o place the product and what will be the method of promotion. Price will also determine the profit amrgins and eventually the top line and the bottom line will also be affected by the price you set for your product. 3. Promotion: Now you have a product and the price for it, it can now be decided how the product is going to be promoted. There are several methods to promote a product for example there are traditional ways of promoting the product like newspaper, TV advertisements, radio advertisements, hoardings etc. and then there are the modern ways of promoting the product like online promotion, social media promotion on Facebook & Twitter, advertising through the mobile applications, push messaging...
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...Market Segmentation Of Apple Iphone 4s Marketing Essay In this report, it aims to analyze and evaluate the market segmentation of Apple iPhone 4S. First of all, based on the theory of means end chain, the product is analyzed through product attributes, consequences of use and personal values. Special features of the product lead to the consequence of use, which finally stand for the value of the product. Besides, consumer markets are segmented according to different groups. Therefore, in this report, based on the analysis of four different categories including demographic, psychographic, use-related and benefit sought, it states consumers have different characteristics in terms of different items in each category, and then it identifies three groups of iPhone 4S consumers, including the primary targets of iPhone 4S are people who are loyalty to this brand with some knowledge of it, another two big groups are people who are interested in new high tech phones and people who are chasing social acceptance. It indicates that groups with special features share the same choices when they are making the purchase decisions. Furthermore, based on two reference groups, friends who are using the same products and other people who are interested in discovering applications in smart phones and give comments on the products, this report shows that purchasing decision from reference groups may have very important influence to target customers’ decision-making process. This report has given five...
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...gets Iphone projector Brookstone Pocket Projector for iPhone 4 and 4S This unit package was opened, but it has never been used. It is very easy to use, just dock your iPhone 4 or 4S and project videos or iPhone Photo Slide Shows onto any surface. Perfect for sales people, students presenting projects, travel, meetings, or keeping kids entertained on the go. 640x360 native display resolution able to projects up to a 50" image Super-bright 15-lumen projector lamp ensures clearer, more brilliant images Built-in 0.5W speaker and focus adjustment for an optimum viewing experience Built-in 2100mAh battery functions as a back-up battery for your iPhone 4 or 4S device when fully charged NOTE: Please be ware that the projector only works on iPhone 4 and 4S, because of the mufti-wire interface. iPhone 5 and later versions use the micro connector which has 4 wires and doesn't allow the video to communicate with the Brookstone Projector. This is a great projector to take on the road. Its super-bright 15-lumen LED projector lamp ensures clearer, more brilliant videos. Focus adjustment lets you control image clarity while the integrated 0.5W speaker delivers the audio. Great for keeping kids entertained with their favorite videos on the road!Rechargeable batteries powers the device. The Pocket Projector's built-in 2100mAh battery charges via USB connection with the included cord. When fully charged, the projector may also be used as a back-up battery for your...
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...around the world queued for hours just to purchase a gadget of the future – the iPhone 4S. “Outside the Apple store on Regent Street in London, a line of shoppers snaked down nearby Hanover Street ... [whilst] in Covent Garden at least 700 people were queuing (Mathis, 2011).” It makes one wonder how innovative this product really is to draw this much attention. What do consumers see in the iPhone? Is it about product viability, status enhancement or just another Apple product to tick off the list? “Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants (Shah, 2010).” There are six main types of consumers in society, each with different roles. It is vital to examine the various functions of each type of consumer with regard to the iPhone. Several factors influence the type of the consumer and his/her consumption. These range from culture, social class, family, roles and status, age, occupation, economic situation, lifestyle and beliefs. Basically, consumers identify themselves within a particular group and act accordingly towards consumption and demand for innovation whilst considering the product life cycle. In order to determine the effect of the iPhone on consumers, a background of the product must be considered. The iPhone 4S is the most advanced piece of technology Apple has ever invented. It is an upgrade to the iPhone 4 and was released only a month ago. Its new features include Siri, an intelligent...
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...The iPhone – Technology at its best We live in an age of information and technology where data is sent and received with the touch of a button and in the blink of an eye in most cases. Think about what one see countless times during the day; at the grocery store, in the car, at a restaurant. No matter where one goes, one can see someone with a cell phone either “attached to their ear,” sending or reading a text message, on Facebook, tweeting, on insta-gram, or reading their e-mail. The iPhone has become the modern day icon for communication of all sorts and one of the most successful products marketed to the public. The Beginning of Apple Steven Wozniak and Steven Jobs were friends and college drop-outs; Wozniak worked for Hewlett-Packard and Jobs worked for Atari. They decided to build and market their own computer in April of 1976; this was the beginning of a company known as Apple, along with their first product, the Apple 1. The company grew from that point, year by year, in leaps and bounds, such that in 1980 Apple employed several thousand employees ("Apple-history," 2013). Apple went through several ups and downs between 1981 and 1997, not to mention several CEO’s along the way. With the loss of Steve Jobs, it seemed that the company struggled until his return in 1997. With his return, Apple started to climb out of the hole it had fallen into (Mesa, 1998). From 1997 to 2007, With Steve Jobs at the helm, Apple became a leader in the technological world of...
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...today, who doesn’t have an iPhone? Before they started becoming more popular, you didn’t see too many people with them. Now it seems that everywhere you look, you see many with iPhones. Having problems with your new iPhone 4S’ battery life? This seems to be a problem that every owner faces. As technology is constantly improving, it also isn’t always able to keep up with its own speed. The iPhone 4S’ poor battery performance is a growing problem, and needs to be improved on the next iPhone. The 4S battery situation is quite strange. It has slightly higher capacity battery than the iPhone 4 (5.3 WHrs versus 5.25), however Apple gives it a worse battery life rating. Why is this you ask? For one, the 4S has a dual core chip processor unlike its predecessor. Dual core chipsets were always in computers but never in cell phones until just a few years ago. It’s tough on that little device in your hand to do everything it has to do with limited resources. By limited resources, I mean a battery capacity that can’t keep up with the phone’s performance. The screen and pixel capabilities on the 4S are simply stunning. The Retina Display is gorgeous and puts all its predecessors and other phones on the market to shame. However, you have to take into equation that pumping that many of the highest quality pixels in such a thin device, has its disadvantages. While the iPhone 4 is powered by an A4 chipset processor, the 4S is powered by an A5 chipset. The iPhone 5 is rumored to run on a quad-core...
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...Consumer Behavior and iPhones Cell phones have essentially become a necessity in most all generations over the past decade. Over the past few years cell phones have become more than just a means of telephone communication due to such strong advances in technology. Now, other than being a form of convenient communication, cell phones have also turned into cameras, computers, and even GPS navigators. The new fad in cell phones are called “smartphones,” which are high-end mobile phones built on a mobile computing platform, with more advanced computing ability and connectivity than contemporary cell phones. The first smartphones were devices that combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. However, today's models also combine the functions of media players, digital cameras, video cameras, and GPS navigation units. They also typically include touchscreens and web browsers that can access and display standard web pages, and high-speed data access via Wi-Fi and mobile broadband. Years ago smartphones began as an opportunity for business individuals to receive e-mail and keep up with clients, but they are now becoming a phenomena for regular consumers and individuals starting as young as teenagers. The consumer using smartphones is getting younger in age everyday. In fact, to demonstrate the youth of smartphone consumers, my little cousin just got an iPhone for her tenth birthday. Due to the increasing popularity of smartphones...
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...that the research would be centered around the problems owners were experiencing with their iphones. The problems according to the secondary research explored, include signal strength, battery life and a number of other issues (BBC, 2010). It was decided to choose this as the research topic due to the fact that Apple have become the predominant mobile phone provider since releasing the iphone in 2007. Apple currently boast a 44.9 percent share of the market. Additionally a number of articles were published talking about the problems that iphone users were experiencing with their phones. It is important to discover whether the same problems reported by those in the articles were also being faced by the students with iphones at the University of Glamorgan. The main aim of the research is to evaluate the University of Glamorgan students overall levels of satisfaction of owning and using an Apple iphone. Four objectives to achieve in the research were outlined. Firstly it is important to identify what other handsets students considered purchasing at the time of buying their iphone, to reveal Apple’s main competitors. Secondly understanding the problems that students were facing with their iphones were disclosed. The next objective was to establish which features of the iphone students would most like to improve. Lastly the overall satisfaction levels of students using their Apple iphone in relation to their expectations were measured. Taking the four objectives into consideration...
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...Marketing Report of iPhone 1. Introduction 1.1 Terms of reference This marketing report has been requested by Peter McPherson - Head of Business – by 9/12/11. I have chosen to do this report on the iPhone, I will be researching its history and how the iPhone came about, I will be looking into the marketing concept that apple used to promote the iPhone, I will also look into detail about the product itself, and how it has developed over the years. 1.2 Procedure Primary research – No primary research was done, due to lack of time. Secondary research – All my research was done via the internet using: http://en.wikipedia.org/wiki/IPhone_4S#Design http://en.wikipedia.org/wiki/IPhone http://www.apple.com/uk/ 2. Executive Summary In summary this report will look at Apples marketing strategy by looking at the target market, pricing strategies, production and competition. Also any problems that apple may occur by looking at the micro and macro environment and the product life cycle. This report will also look at the history of marketing, and market segmentation, and what ‘segment’ of the market the iPhone is aimed at. 3. History of Apple The CEO of Apple, Steve Jobs had an idea to build a computer, where no keyboard or mouse would be necessary. He recruited a group of engineers to look more into this, he then implemented this research into a second idea he had; a touch mobile phone. At the time the findings and research were referred to as ‘project...
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...Good afternoon, I’m Hailun He, this is News Express. The legend of Steven Jobs ended two years ago, but his kingdom, Apple Incorporated continues to be the most popular electronic company around the world. When we look back to October 2011, Apple Inc. introduce its new product iPhone 4s accompanies an interesting software Siri, which helps iPhone 4s break the selling record of iPhone 4. Siri, itself, became the best ROI venture business ever. Siri is a product of SRI company which has produced a lot of successful software. And the location of SRI provide unique advantages not available in other regions. But how could a good location benefit SRI company? And what are most important elements that Slicon Valley can provide to a company? Today, we invited five faculties who work for planning apartment in SRI to answer all the question we have. Nice to meet you, Mr. You, what is your point toward the advantages that provided by Silicon Valley towards your company? Thank you for your introduction. With a good culture environment that encourages people who work in Silicon Valley to come up with inventions all the time, what are some others elements that help Siri software become the best ROI program ever, Ms. Liu can you talk about something else? That is a professional perspective, like two sides of a coin, combined effect can bring opportunity and compitation at one time, which are both good for company’s development. Anything else, Ms. Cao? Great, it is an interesting...
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