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Iphone vs. Android

In: Computers and Technology

Submitted By kyleboothhh
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IPHONE VS. ANDROID
IPHONE VS. ANDROID

ADVANTAGES OF GOOGLE’S ANDROID
ADVANTAGES OF GOOGLE’S ANDROID

Google's mission statement is “to organize the world's information and make it universally accessible and useful.” In producing its Android operating system, Google has continued to deliver on this promise, as it has become the world’s leader in smartphone sales. The following section examines the major advantages of the Android operating system to Google’s hardware, and the reasons it has quickly overtaken its competitors to become the leading smartphone seller in the world. Also, the following section will examine how Google is using and developing new software that, paired with its smartphone, will continue to strengthen its hold in smartphone market supremacy.

Hardware

In late 2008, Google introduced the first Android operating phone into the smartphone market. Within two years, Google’s Android operating system (AOS) became the world’s leader in overall smartphone sales. Today, Google owns 50 percent of the market share for total smartphone sales in the world. Google’s closest competitor, Apple, who released their smartphone in mid-2007, owns only 30 percent of the smartphone market share (Associated Press, 2012, para. 1). With Google’s success in the smartphone market, its achievements have now led it to use its Android operating system to start seeking competition with Apple in other similar products, such as tablets. When examining Google’s Android, one should consider what advantages are causing more and more people to turn to this device as their smartphone of choice. With a 21 percent increase in the smartphone market, there are a few key things that Google has monopolized on to enable their success. First of all, the Android operating system is offered on smartphones produced by a variety of different companies. It is also

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