...Apple iPhone: Life in the Technology Lane 1. Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he said that the steep and sudden price change was simply part of “life in the technology lane.” What did he mean? Beyond the simple exchange of money, what else might the price of such a product include? Life in the technology lane can be defined according to Steve Jobs in the Apple website, as a “bumpy road”. This road will always be facing change, innovation, and improvement. There will always be early adopters who buy a product before a cutoff date and miss the new plus, new price, or new adaptation made to the product. For instance, if you are of the consumers that will be waiting for a new price reduction or for the new improved model to enter the market, you will, most likely, never buy any technological product. There will always be something cheaper and better to come. That relationship and development in technology is what is referred to as life in the technology lane. Price in a technological innovation includes the idea, in other words, the creation of the idea. It is what made the product possible and what made the product unique and a leader in the market. Additionally, price includes the time of creation of the product, and, most importantly, the value of creating the iPhone in terms of what the manufacturers believe will match the customers’ expectations and benefits. 2. Discuss the role that product demand played in pricing...
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...1. Why do cell phone manufacturers (Apple, Google, and BlackBerry) want to track where their customers go? Cell phone manufacturers want to track customer’s location because they can use information gathered to provide better services, identify poorly selling products and following customers buying habits. It also enables mobile carriers and retailors to identify when a unit is shipped received, returned and refurbished. In addition, manufacturers use tracking information to locate and identify cell phones to improve location-based services for customers. Manufacturers also use these tracking software as a means to distribute customer’s usage data for profit, even though these company deny that they sell this information to third party companies. Finally, location services allow providers to location customer’s lost or stolen cell phones. 2. Do you think cell phone customers should be able to turn tracking off? Should customers be informed when they are being tracked? Why or why not? Yes, customers should be able to turn of tracking services on their device. Customers should also be informed that they are being tracked if indeed they are. This will ensure that users have some control over the data that manufacturers collect which helps to protect their privacy. Sometimes customers do not want others to know where they are or what they are using their devices to do. Apart from the fact that it is a vast invasion of privacy, it also makes it easy of customers to be...
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...around the world queued for hours just to purchase a gadget of the future – the iPhone 4S. “Outside the Apple store on Regent Street in London, a line of shoppers snaked down nearby Hanover Street ... [whilst] in Covent Garden at least 700 people were queuing (Mathis, 2011).” It makes one wonder how innovative this product really is to draw this much attention. What do consumers see in the iPhone? Is it about product viability, status enhancement or just another Apple product to tick off the list? “Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants (Shah, 2010).” There are six main types of consumers in society, each with different roles. It is vital to examine the various functions of each type of consumer with regard to the iPhone. Several factors influence the type of the consumer and his/her consumption. These range from culture, social class, family, roles and status, age, occupation, economic situation, lifestyle and beliefs. Basically, consumers identify themselves within a particular group and act accordingly towards consumption and demand for innovation whilst considering the product life cycle. In order to determine the effect of the iPhone on consumers, a background of the product must be considered. The iPhone 4S is the most advanced piece of technology Apple has ever invented. It is an upgrade to the iPhone 4 and was released only a month ago. Its new features include Siri, an intelligent...
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...Strategy iPhone Love-A Phone Designed for Seniors Hanxi Zhao Hanxi Zhao Dr. Boonghee Yoo MKT 203 December. 6 2014 Dr. Boonghee Yoo MKT 203 December. 6 2014 Table of Contents 1. Definition of Happiness……………………………………………………………....2 2. Survey results………………………………………………………………………………2 3. Social Background Introduction…………………………………………………..3 4. Incorporation of Happiness to New product Idea………………………..3 5. Product Description and features………………………………………………..4 6. Core target market and its size……………………………………..…………….5 7. Rival products…………………………………………………………………..…………6 8. Product positioning……………………………………………………………..….....8 9. Distribution Strategy………………………………………………………………….10 10. Service Strategy……………………………………………………………………….11 11. Pricing Strategy………………………………………………………………………..11 12. Advertising Strategy…………………………………………………………………12 13. Sales Promotion Strategy………………………………………………………...12 14. Sales Strategy…………………………………………………………………………..13 15. SWOT Analysis………………………………………………………………………….13 16. Estimation of Revenues. ………………………………………………………….14 17. References……………………………………………………………………………….15 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Definition of Happiness Every people want to be happy in his or her life, and it seems like that everyone are pursuing happiness life. But what is...
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...over the iPhone comes from the size of the iPad itself. The screen is nearly 10 inches, with a 9.56 inch by 7.47 inch stance. This larger size allows for multiple benefits. All applications can be seen at a bigger size. Now, iPad app developers have a larger amount of screen to work with. Applications can be more detailed and more intricate, as they have the space to do so. An iPad app development team can also transfer their iPhone applications to the iPad; the iPad automatically resizes nearly all iPhone apps. Now, the most popular iPhone applications can be run on the iPad at a much larger resolution. The size also makes the iPad a perfect technology piece for watching movies and television shows, as well as for reading books electronically. The size allows for these features to be big enough to be actually enjoyable, as opposed to the small screen that the iPhone offers. Keypad One major question that preceded the release of the iPad dealt with the keyboard itself. Apple fans wanted to know if they keyboard would be revolutionary, making it easier to type on a touch screen. Unfortunately, Apple failed to provide a revolutionary typing system. They did feature the full keyboard on the touch screen, much like the iPhone. The advantage, once again, comes from the size of the iPad. Typing on a touch screen is easier when the touch screen is nearly 10 inches in length in landscape mode. Battery Life The iPad claims to have an incredible battery life, with 10 hours...
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...Lipitor and iPhone 4s: Setting the Stage for Industry Disruption - Christopher Bowe - ... Page 1 of 2 HBR Blog Network Lipitor and iPhone 4s: Setting the Stage for Industry Disruption by Christopher Bowe | 12:55 PM December 20, 2011 The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. Although the two stories could not appear to differ more, both offer business leaders strategic lessons that are intriguingly similar. The Lipitor story seems to be about a managed end: the highly anticipated demise (due to the expiration of its patent last Nov. 30) of a blockbuster prescription drug. The iPhone 4S's story seems to be about a new beginning: the highly anticipated launch of the latest version of a blockbuster consumer-technology product. But they have fundamentally more in common than meets the eye. Both Pfizer and Apple use life-cycle management to explore a new way to drive the business and business model forward. In both instances, the lifecycle management innovation involves using disintermediation to change how the customer interacts with the product. And both teach lessons that apply across many industries. Lipitor's Long Good-bye Throughout its history, Pfizer's biggest product and the biggest-selling branded drug in pharmaceutical industry history, has delivered some confounding strategic lessons (http://blogs.hbr.org/cs/2011/11/say_farewell_to_lipitor_but_do.html) . With Lipitor's annual global sales still approaching $10 billion and new...
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...Presented By | Ayman YASSINE TABLE OF CONTENTS I. INTRODUCTION II. MARKET ASSASEMENT A. Market Characteristics B. Market Evolution C. Smartphones D. Consumers Analysis III. APPLE IPHONE A. Executive Summary B. Life Cycle Analysis C. PESTEL Analysis D. SWOT Analysis E. Porter Five Forces Completion Theory Model F. McKinsey 7S Framework IV. REFERENCES Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, the company operates 357 retail stores in ten countries, and an online store where hardware and software products are sold. As of September 2011, Apple has recently been the largest publicly traded company in the world by market capitalization, and the largest technology company in the world by revenue and profit Established on April 1, 1976 in Cupertino...
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...Contents 1. Introduction 2 1.1 Introduction to pricing strategies 2 1.2 Introduction to Apple Incorporation 3 2. Skimming Price Strategy 3 2.1 What is Skimming Price Strategy? 3 2.2 When to use Skimming Price Strategy? 4 2.3 Benefits of Skimming Price Strategy? 5 3. Apple’s iPhone Strategy 6 3.1 Market Segment 7 3.2 Product Life Cycle and Elasticity of Demand 7 3.3 Brand Loyalty 9 3.4 Sales and revenues 9 4. Conclusion 11 5. References 11 1. Introduction 2.1 Introduction to pricing strategies Pricing strategy is the pursuit of identifying the optimum price for a product. This strategy is combined with the other marketing principles known as the four P's (product, place, price, and promotion) to position its brand in the market. Pricing strategy is perhaps the most critical components of the marketing mix as it is the only P’s which focused on generating revenue and ultimately profit for the company. The remaining 3p’s are the variable cost for the organization because it costs to design and produce a product; it costs to distribute a product and costs to promote it. Companies may use a variety of pricing strategies, depending on their own unique marketing goals and objectives. Some of the pricing strategies are Penetration Pricing Strategy and Skimming Pricing Strategy. A Penetration Pricing Strategy is designed to capture market share by entering the market with a low price relative to the competition to attract buyers. On the other...
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...IPhone 5s Context Title Page……………………………………… Pg 1 Q1………………………………………............... Pg 3 Q2………………………………………………… Pg 3-5 Q3………………………………………………… Pg 6 Q4………………………………………………… Pg 6 Q5………………………………………………… Pg 7 Q6………………………………………………… Pg 7 Q7………………………………………………… Pg 8 Q8………………………………………………… Pg 8 Q9………………………………………………… Pg 9 Q10................................................................... Pg 10 Research log………………………………….. Pg 11-12 Q1. The reason why I chose this product was because it is very straightforward and has a unique style and is very attracting to most people. This product is used in everyday life and has moved the human society to becoming more and more understanding. It is easy to use and not much instructions to learn from it. It has a history, so its easier to keep track off and its simple to use in todays society. Given that the fact its expensive, its worth saving for because of its new features and quality. Q2. Main stages of the production of the IPhone 5s: Step 1 Engineers managed to compress the materials as shown above. They place amounts of computer chips in each material for ready to be cut up into different parts. Engineers managed to compress the materials as shown above. They place amounts of computer chips in each material for ready to be cut up into different parts. Step 2 Engineers manage to place the cases of the IPhone into containers for the computer chips to be placed inside the phone slowly. It takes about 10 mins to store...
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...Into the world of iPhone app developers. An iPhone app developers value is straight-forward. They generate useful and modern iPhone applications that are intended to enhance and increase user experience; they connect with customers through a professional prospective, and build your mobile product. iPhone app developers construct from a well trained team of committed executives specially trained in software development working with designers, and application marketing staff, to provide successful iPhone applications. iPhone app developers create a range of applications to suit from business apps to web and mail apps or gaming. Before an iPhone application is made available to customers, it must be reviewed and approved Phone app developers can then set a price peak for their applications, of which the developers receive around the 70% mark of the profits from all downloads and iPhone creator obtains the other 30% amount for distribution of your App. The mainstream of iPhone application developers don't appear to be making great amounts of money, app developers should not head into the industry with the idea of creating bulky amounts. Recent Finds have shown that more than half of the development teams who were surveyed have earned under $15,000 for their work, and 33% less than $250. Professionals have given advice to other developers to immerse themselves in training for software development for the experience but also with knowledge to keep costs low. Developers have...
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...today, who doesn’t have an iPhone? Before they started becoming more popular, you didn’t see too many people with them. Now it seems that everywhere you look, you see many with iPhones. Having problems with your new iPhone 4S’ battery life? This seems to be a problem that every owner faces. As technology is constantly improving, it also isn’t always able to keep up with its own speed. The iPhone 4S’ poor battery performance is a growing problem, and needs to be improved on the next iPhone. The 4S battery situation is quite strange. It has slightly higher capacity battery than the iPhone 4 (5.3 WHrs versus 5.25), however Apple gives it a worse battery life rating. Why is this you ask? For one, the 4S has a dual core chip processor unlike its predecessor. Dual core chipsets were always in computers but never in cell phones until just a few years ago. It’s tough on that little device in your hand to do everything it has to do with limited resources. By limited resources, I mean a battery capacity that can’t keep up with the phone’s performance. The screen and pixel capabilities on the 4S are simply stunning. The Retina Display is gorgeous and puts all its predecessors and other phones on the market to shame. However, you have to take into equation that pumping that many of the highest quality pixels in such a thin device, has its disadvantages. While the iPhone 4 is powered by an A4 chipset processor, the 4S is powered by an A5 chipset. The iPhone 5 is rumored to run on a quad-core...
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...Description: Describe your product’s functions, applications, uses, and what value it offers to consumers. The iPhone is just one of the many technological devices that Apple, Incorporated. offers to its consumers. The iPhone’s primary function is that of any mobile device used to communicate with others. However, with its recent innovations, the iPhone has become so much more than just a cellular phone. It has become a multi-tasking device that consumers can use to manage their lives and businesses. Currently, the newest version of the IPhone is the 6s (or 6s Plus), which boast up to a 5.5-inch high resolution screen. Functionally, the phone features of the iPhone include visual voicemail, standard text messaging and voice dialing. It also offers a robust web browsing capability with the native Safari web browser, but also allows its user the ability to install the Google Chrome browser as well. The iPhone’s email function allows the user to load multiple email accounts, giving the consumer access to their personal and business email. In addition, the iPhone has one of the most robust and solid application programs in the industry. Anything from games, professional business tools, to entertainment applications are available for download on the iPhone. Overall, the iPhone continues to provide its consumer with a high-quality, multi-tasking experience with the ability to manage multiple tasks whether personal or professional. History: Keep this short....
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...The iPhone – Technology at its best We live in an age of information and technology where data is sent and received with the touch of a button and in the blink of an eye in most cases. Think about what one see countless times during the day; at the grocery store, in the car, at a restaurant. No matter where one goes, one can see someone with a cell phone either “attached to their ear,” sending or reading a text message, on Facebook, tweeting, on insta-gram, or reading their e-mail. The iPhone has become the modern day icon for communication of all sorts and one of the most successful products marketed to the public. The Beginning of Apple Steven Wozniak and Steven Jobs were friends and college drop-outs; Wozniak worked for Hewlett-Packard and Jobs worked for Atari. They decided to build and market their own computer in April of 1976; this was the beginning of a company known as Apple, along with their first product, the Apple 1. The company grew from that point, year by year, in leaps and bounds, such that in 1980 Apple employed several thousand employees ("Apple-history," 2013). Apple went through several ups and downs between 1981 and 1997, not to mention several CEO’s along the way. With the loss of Steve Jobs, it seemed that the company struggled until his return in 1997. With his return, Apple started to climb out of the hole it had fallen into (Mesa, 1998). From 1997 to 2007, With Steve Jobs at the helm, Apple became a leader in the technological world of...
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...that the research would be centered around the problems owners were experiencing with their iphones. The problems according to the secondary research explored, include signal strength, battery life and a number of other issues (BBC, 2010). It was decided to choose this as the research topic due to the fact that Apple have become the predominant mobile phone provider since releasing the iphone in 2007. Apple currently boast a 44.9 percent share of the market. Additionally a number of articles were published talking about the problems that iphone users were experiencing with their phones. It is important to discover whether the same problems reported by those in the articles were also being faced by the students with iphones at the University of Glamorgan. The main aim of the research is to evaluate the University of Glamorgan students overall levels of satisfaction of owning and using an Apple iphone. Four objectives to achieve in the research were outlined. Firstly it is important to identify what other handsets students considered purchasing at the time of buying their iphone, to reveal Apple’s main competitors. Secondly understanding the problems that students were facing with their iphones were disclosed. The next objective was to establish which features of the iphone students would most like to improve. Lastly the overall satisfaction levels of students using their Apple iphone in relation to their expectations were measured. Taking the four objectives into consideration...
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...Jasmine Glass English 1101 Comparative essay: IPhone vs. Samsung phone Technique: Point by Point In the 21st century, the smart phone has already become an indispensable instrument in human life. Human beings rely on smart phones in recording everything in their daily life. There are different smart phone manufactures all around the world such as Samsung, Apple, Nokia, Motorola and so on. Among the smart phone manufacture, the Apple and Samsung smart phone manufacturer are the leader in the smart phone world. Thus, the products from these two manufacturers are famous among the users, such as the Apple iPhone 5 and the Samsung Galaxy Note 2. Therefore, when we decide to buy a smart phone on either Apple iPhone 5 or the Samsung Galaxy Note 2, we should consider several aspects of the smart phone such as the design of the phone, the camera aspect, the life of battery can stand, call quality and the interface and function of the smart phone. First, we touch about the fabulous design of both the phones. The latest debuted iPhone 5 has created an entirely new design that thinner and lighter than the iPhones before. It is just 7.6 millimeters amazing thin and weighs 112g that made out of glass and aluminum. Moreover, its 4 inches screen is palm-friendly and easily to operate with just one hand. It is not only comfortable you can say about the phone when a crystalline diamond is used to cut the chambers which give the beveled edge wonderful sheen, it makes you gorgeous even when...
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