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Ipod

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AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE

Contents

Executive Summary
Situation Analysis
Market Analysis_3
Product Analysis-
SWOT Analysis

Marketing Objectives
Identifying Target Market
-Selecting Target Market-Target Market
Developing Marketing Strategies
Marketing Mix:
Product
Price
Promotion-Place
Implementing the Marketing Plan
Monitoring and Controlling
Developing a Financial Forecast
Comparing actual and planned results
Revising the marketing strategies
References

Executive Summary

The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets.
This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings.
This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling.

Situation Analysis

Market Analysis
Internal Influences
Management: Effective management is required for the training and development of employees for the continue innovation of Apple IPod and for retraining sufficient funds during competitor introducing new product.
Capital Availability: Competition may cause mishap in the cash flow. Sufficient funds must be available when competitors unpredictably put forward their product in the market.
Technological Adoption: Technology must be adopted to improve overall efficiency. It must be integrated directly into operations (to increase productivity), as well stay on date with the amounts of IPod’s ordered, made and

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