...Strategic Plan for the Illusion Hall Michelle Curvey BUS/475 February 20, 2012 Susan Horvat Strategic Plan for the Illusion Hall The concept of the Illusion Hall is to provide an atmosphere of creative engagement for the small community in which we reside. There is no other venue of entertainment within a 60-mile radius. This does not guarantee our success. The process has taken several weeks; as a result we have created a roadmap for success. Within our strategic plan we have conceptualized the Illusion Hall through the definition of the vision, mission, and values of the theater. With this, we understand the risk assume in pursuing a new business in a small town. Therefore, we have included a SWOTT analysis to reveal the strategic position of the Illusion Hall. The issues and opportunities revealed are addressed with the balanced scorecard and the four quadrants of finance, customer, process, and employee. Finally, we include the vital step of communication, implementation, and monitoring. Each part of the strategic plan is vital to the success of our endeavors with the Illusion Hall. Mission Statement Although the Illusion Hall is the only movie theater in a 60-mile radius, we understand this does not guarantee a competitive advantage or market share. The theater, therefore, needs to differentiate itself in the industry. The mission statement is a tool that can help us do this. A mission statement is “the unique purpose that sets a company apart from others of its...
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...A case related to illusions Everyday, we hear, we sense, we see a lot of information. When our brain, our perceptual system, misinterprets the information, the perceptual illusions occur. It is a cognitive perception, because you transmit information to the brain and our brain starts to process. I came up with four examples that are either from my own experiences or from my visual observation. And I think they can be used to illustrate perceptual illusions. But I’m not sure whether two of those examples are perceptual illusions. I think they are more similar to optical illusions. Beauty & Health Care Stores As a girl, I often go to some beauty stores to purchase some cosmetics. Sometimes when I step into a beauty & health care store, I have a feeling that the store is very big and bright. But actually it’s not the case. The owner of the store usually decorate the store with full of mirrors, the mirrors may give the consumers the feelings that this store is really big. It’s often the promotion strategy that the stores used. In this case, the actual and perceived size of the store has a discrepancy. My brain misinterprets the size of the store, and then it’s perceptual illusion. The railways When I was very young, my parents were too busy to take care of me. So I spent a lot of vacations in my grandparents’ home, and I took the train to their home. Each time when I was on the train and the train was in the platform waiting to leave, I felt that our train was moving when...
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...The development and future strategy of Ryanair Ryanair became in 2009 the airline company which carry the most passengers in Europe. That is the result of its strategy which is based on a ‘no frills’ service in order to offer the lower prices. The business model of Ryanair is different from the classic carriers’ in the way that 20% of its revenue is generated from ancillary revenue, such as its “buy on board” program or extra fees for luggage. As we have seen above, the airline industry is very dynamic, and the apparition of alliances within the market forces Ryanair to stay competitive in its environment. Until now, the company did it very well by being emergent, its flexible structure and culture allowed Ryanair to be the number one on its market. To keep this place, Ryanair needs to adapt itself by choosing a development strategy. For that, there are different directions that Ryanair might take. Development opportunities “In a decade or so, airlines will pay the travellers to distribute people around Europe” Michael O’Leary, the Ryanair’s CEO summarizes the future direction of its company with this sentence. Therefore, Ryanair has to continue to find innovative cut reduction methods, as well as innovative revenue generation methods. In order to remain competitive with its business model, Ryanair will need to have the largest amount of routes in Europe and the lowest fare. It is now clear that there is only room for one or two major actors in the low-cost airline...
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...The PsychSim5 Activities Psychology’s Timeline Purpose: To provide a more comprehensive synopsis of the origins of psychology, the early history of psychology as a discipline, and the major themes in twentieth century psychology. Summary: This activity will take you on a tour through the history of psychology. You will learn how psychology grew out of philosophy and medical physiology, and will become acquainted with some of the pioneers of psychology as a scientific discipline. Descriptive Statistics Purpose: To describe the common measures of central tendency and variability and demonstrate their use in summarizing a data set. Summary: This activity introduces you to the basic statistics that researchers use to summarize their sets of data. You will learn how to produce a distribution of scores and how to graph the distribution. After descriptions of the measures of central tendency (mode, median, and mean) and variability (range and standard deviation), you will be able to manipulate the scores in a distribution to see how each score affects the descriptive statistics for that distribution. Hemispheric Specialization Purpose: To explain how research on split-brain patients has helped us understand the special abilities of the two halves of the brain. Summary: This activity describes what researchers have learned about the special abilities of the left and right sides of the brain. After a brief review of the way...
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...pressures of group lead to deterioration of “mental efficiency, reality testing, and moral judgment”. There are several symptoms of groupthink. The issues to be resolved for Enron are collective rationalization, stereotypes of out-group, illusion of invulnerability, deceit to increase shareholders’ investments and self-censorship. The causes of the case study are illusion of unanimity, self-appointed mindguards, complicated transactions, belief in inherent morality of the group and direct pressure in dissenters. The solutions to the case study are challenge the norms, discuss with trusted associates, forbid related-party transactions for the senior officers, monitor the power of CEO and assign the role of critical evaluator. When there are symptoms of groupthink, there must be solutions to prevent and solve. TABLE OF CONTENTS EXECUTIVE SUMMARY 1.0 INTRODUCTION 1.1 Purpose of the report 1.2 Company Background 2.0 SUMMARY OF THE CASE STUDY 3.0 GROUPTHINK 3.1 Definition of groupthink 3.2 Symptoms of Groupthink 3.2.1 Illusion of invulnerability 3.2.2 Collective Rationalization 3.2.3 Belief in inherent morality of group 3.2.4 Stereotypes out-group 3.2.5 Direct pressure on dissenters 3.2.6 Self-censorship 3.2.7 Illusion of unanimity 3.2.8 Self-appointed ‘mindguards’ 4.0 ISSUES TO BE RESOLVED 4.1 Collective...
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...Groupthink can lead to people making rather irrational decisions due to the belief that a group cannot be wrong (Janis, 1972). History has shown that some decisions made through groupthink have ended up being tragic. 12manage (2009) points out that some of the symptoms of groupthink are illusion of invulnerability, belief in inherent morality of the group, collective rationalization, out-group stereotypes, self-censorship, illusion of unanimity, direct pressure on dissenters, and self appointed mind-guards. This symptoms can be solved through appointing a devil’s advocate; encouraging everyone in the group to be a critical assessor; avoiding stating one’s stance initially as the group leader; setting up independent factions; dividing the group...
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...connecting readers to endless examples, questioning reader’s views, and by intertwining money and the real world. Hazlitt’s entire essay is brimming with rhetorical strategies.To present the paragraph he demonstrates the literary device anaphora. Hazlitt states that, “To be in want of it, is to pass through life with little credit or pleasure; it is to live out of the world,” (Hazlitt, 1-4). The use of this rhetorical strategy gives a sense of credibility to the author in a literary standpoint. Not only does Hazlitt’s swift use of strategies portray his intelligence, but also, his use of diction and advanced vocabulary. For...
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...Example of Financial Illusion Introduction The emergence of an increasing number of ‘financial illusions’ in the current state of financial markets around the world casts doubts over the famous and widely accepted efficient market hypothesis. The efficient market hypothesis (EMH) indicates that, at any time, prices fully and instantaneously reflect all available relevant information on a particular stock or market (Fama, 1970). EMH also suggests that it is impossible to “beat the market” because stock market efficiency causes existing share prices to always incorporate and reflect all relevant information. Thus, according to the EMH, it is impossible for investors to either purchase undervalued stocks or sell stocks for inflated prices because stocks are always traded at their fair value on stock exchanges. Another reason is because no one has access to information that is not already available to everyone else. One important characteristic of the EMH is its assumption that agents are rational. Rational agents is agents which has a clear preferences, models uncertainty via expected values, and always chooses to perform the action that results in the optimal outcome from all the feasible actions. Their actions depend on their preferences, their information of the current situation; which may come from past experiences, the actions, duties and obligations available and the estimated or actual benefits that the agents can get after the actions. In reality, however, agents are...
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...Through the exploration of a pair of texts composed in different contexts one can observe the significance of the ability of texts with varied form and context to still present and reflect similar values. A Room of One’s Own (hereafter AROO), a polemic, by Virginia Woolf and the play Who’s Afraid of Virginia Woolf (hereafter WAVW) by Edward Albee both address gender inequality and truth and illusion even though their contexts and form starkly contrast. An analysis of similar themes will provide a greater understanding of meanings and perceptions of the texts. AROO, written in the post-war period of the late 1920s, was composed in a time of great social change due to the destruction and turmoil of the War. Modernist writing highlights the absence of, and search for, meaning and features experiments with new forms. Loss and absence lie at the heart of Woolf’s art, resulting from the experience of loss as an adolescent – her half sister, father, brother and mother. Her refusal to give one single view of anything, offering instead multiple, often conflicting views which the reader has to balance and bring together is another modernist trait. In contrast, WAVW was written in a far more conservative context, and although Albee does challenge societal roles, he does it in a more blatant way. Written during a time of Cold War tension, where fear and instability was disguised beneath the facade of the Great American Dream, Albee is still able to paint a dystopian image of the stereotyped...
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...The PsychSim5 Activities PsychSim 5: PSYCHOLOGY’S TIMELINE Name: Abdul Hasssan Section: 6 Date: This activity will take you on a tour through the history of psychology. You will learn how psychology grew out of philosophy and medical physiology, and will become acquainted with some of the pioneers of psychology as a scientific discipline. Famous Psychologists Can you think of any famous psychologists from psychology’s history? The Early History: Philosophers and Scientists Match each of the philosophers and scientists with their descriptions AND write in the approximate year of their contribution. ______ Aristotle (______) 320 b.c. A. British philosopher, empiricist ______ Darwin (______) 360 b.c. B. Greek philosopher, nativist ______ Descartes (______) 1600 C. British biologist ______ Helmholz (______) 1700 D. German physiologist ______ Locke (______) 1830 E. French philosopher, nativist, and dualist ______ Plato (______) 1860 F. Greek philosopher, empiricist Pioneers of Psychology Match each of the pioneers of psychology with their descriptions AND write in the approximate year of their main contribution. ______ Calkins (______) 1879 A. Studied memory ______ Ebbinghaus (______) 1882 B. First psychotherapy ______ Freud (______) 1885 C. First lab in USA ______ Hall (______) 1888 D. Used introspection ______ James (______) 1890 E. First comprehensive textbook ...
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...V Aldous Huxley’s Brave New World creates an illusion of a society in which civilians believe they are truly happy. The government uses different methods to alter the mindset of the people in the novel. By removing specific attributes from people’s lives, such as individuality, artistic representation and self-awareness; Huxley demonstrates the psychological hold the government has on civilization. By offering comfort whilst removing individuality it was a perfect tool that the government took advantage of in order to distract the population. Brave New World takes place in a utopian society. In this society it is imperative that the government instills a system in which individuality is nonexistent and the undoing of mother nature must occur. The implementation of these conditions is what is perceived to give people a sense of a “happily ever after” life. This Is done to maintain a sense of stability in society. Stability is the main goal for the leaders in the society, if everybody is the same and stability is maintained it is easier for people to be controlled. In the novel Watts states “…. tragedy does not Daramola 2 arise from...
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...samenvatting_introduction_to_international_business.pdf Samenvatting Introduction to International Business Rijksuniversiteit Groningen | International Business | Introduction to International Business Verspreiden niet toegestaan | Gedownload door: Dorien De Vries | ID: 118424 INTRO TO IB KEY WORDS AND CONCEPTS Conceptual Foundations of International Business Strategy 1. Internationally transferable FSAs . Tacit knowledge = personal knowledge MNE’s heritage=key routines developed by the firm since its inception. 4 archetypes of administrative heritage: • Centralized exporter=only exporting the standardized product, no activity in host country. • International projector=FSAs from home country copied, no development of new ones. • International coordinator=different parts of the production process in different countries. • Multi-centered MNE=does everything(produce, sell, etc.) in the host country. 2. Non-transferable or location bound FSAs. 4 types of non-transferable FSAs: • Stand-alone resources=linked to location advantages. Such as certain immobile markets. • Other resources=such as local marketing knowledge, don’t have same value abroad. • Local best practices=routines which are highly effective at home, not the same abroad. • Recombination capabilities=taking FSAs/products from home and adapt it to host country. 3. Location advantages. !Strengths of a location, useable for all the firm’s operations in that location. !The reason why an MNE should go there. Foreign...
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...him. Throughout the poem; he uses many different rhetorical strategies to help the reader understand the exact way he was feeling. Strategies that are present throughout the poem are personification, comparing and contrasting, and multiple examples of imagery. Without the variety of rhetorical strategies, the readers would not be able to completely understand how much of an emotional rollercoaster Yusef went through while he was walking through the memorial. The museum had a much deeper meaning to him rather than if it was just a person with no ties to the war walking around and that is because the museum was a healing factor of his war-time experience. One of the first examples of personification is found in line nine. Yusef states, “-the stone lets me go.” Within this line he is trying to give the stone the ability to take him back to the war. He is giving the stone a human like quality. This allows the reader to understand that once he saw the stone with all the names engraved in it, it took him straight back to the past and his mind started racing with thoughts. He became consumed within his thoughts as he was staring at the stone. Yusef referred to the stones as a mirror; “they have a mirror like quality”, this is an example of imagery. The stones had much more meaning to them, they were not just something that showed his reflection, they allowed Yusef to experience self-effacement, self-awareness, the illusion of having been transformed, and identification with the memorialized...
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...animals need to make inferences about their environment under constraints of limited time, knowledge, and computational capacities. However, most theories of inductive inferences model the human mind as a supercomputer like a Laplacean demon, equipped with unlimited time, knowledge, and computational capacities. In this article I review models of fast and frugal inference, that is, satisficing strategies whose task is to infer unknown states of the world (without relying on computationaly expensive procedures such as multiple regression). Fast and frugal inference is a form of bounded rationality (Simon, 1982). I begin by explaining what bounded rationality in human inference is not. 1. Bounded Rationality is Not Irrationality In his chapter in John Kagel and Alvin Roth’s Handbook of Experimental Economics (1995), Colin Camerer explains that “most research on individual decision making has taken normative theories of judgment and choice (typically probability rules and utility theories) as null hypotheses about behavior,” and has labeled systematic deviations from these norms “cognitive illusions” (p. 588). Camerer continues, “The most fruitful, popular alternative theories spring from the idea that limits on computational ability force people to use simplified procedures or ‘heuristics’ that cause systematic mistakes (biases) in problem solving, judgment, and choice. The roots of this approach are in Simon’s (1955) distinction between substantive rationality (the result of normative...
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...ORGANIZATION SCIENCE Vol. 2, No. 4, November 1991 Printed in U.S.A. ILLUSIONS AND OTHER GAMES: A TRIFOCAL VIEW OF ORGANIZATIONAL POLITICS* PATRICIA BRADSHAW-CAMBALL AND VICTOR V. MURRAY York University, 4700 Keele Street, North York, Ontario, Canada Despite recent and growing interest in organizational politics, conceptual thought in this area tends to be dominated by a single theoretical perspective. In this paper we describe and contrast three views of organizational politics (functionalist, interpretive and radical) according to their differing structures, processes and outcomes. Each view, or lens, directs attention to some aspects of politics and away from others, and each has strengths and weaknesses embedded in it. In order to assess whether multiple perspectives on politics can be fruitfully applied simultaneously, we describe and analyze a case of a hospital administration engaged in budgeting games and illusion making. The data for the case were collected using naturalistic inquiry and multiple methods including structured and unstructured interviews, review of documents, observation of meetings and casual interaction facilitated by frequent visits over a ten-month period. The case revolves around the hospital administrators' attempts to deal with what they termed a "disastrous deficit" and the most serious financial situation in the hospital's history. Strategies for dealing with the funding agency and board of directors included the management...
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