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Is Using Social Media for Marketing a Form of Infringement of Personal Privacy?

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Is using social media for marketing a form of infringement of personal privacy? We are now in the 21st century and social media has become a very big hit. So the topic here is, is it an invasion of personal privacy when marketers use social media in marketing? First let me explain what personal privacy is. It is personal freedom from unwanted disturbance in someone’s private life meaning that we have the freedom to be not constantly disturbed. However, the internet is a public library, when you add something on the internet it is already public even if it wasn’t meant to be, and to be honest there are many people out there who just like to cause disturbance, but you have the choice to post it privately or publicly. It is not eavesdropping if you posted something publicly and a stranger saw it. There are also possibilities that the marketers collect personal data like workplace or home address so that he can personally meet face to face with the customer or consumer to conduct his survey. If the marketer constantly visits your workplace or home it is an invasion of privacy, but I find this very rare because it doesn’t benefit him, in fact it is a waste of time for him if he keeps getting rejected, in anyways so it is not practical. The reasons why marketers have started using social media for marketing is because the users are massive, like Facebook it has more than 1 billion users. Because of this massive amount of users’ marketers will use this advantage to gain knowledge about what the current trend is on now. This advantage helps them by increasing the chances of their advertisements to be notice compared to banners or leaflets. Social media also helps marketers to reach out to customers to build relationship is the definition of marketing, creating value for customers and building relationship to get value from customers. Whatever the reasons are I am

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