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Q) What is the target audience for this Website? What is the objective of the Web Site? How easy is it to use? How useful is it in attracting customers? How well does this Website support the company’s business strategy?
A) Johnny’s Lunch has been working is the restaurant business since 1936. Through its website, the company focuses different segments of the market, they contact regular customers who are finding the restaurant locations, browsing the menu and following latest news about the company. Apart from the customers, the website also targets the prospect franchisees that are looking to open a restaurant in their respective location. The main objective of this website is to work and create a brand image online so that the internet user can have a complete picture of the company.
The website is not that complex and full of links, it is pretty easy to look around the website and to read about the company’s management and their offerings. The website is to market the products of Johnny’s lunch, I believe it is doing it in a perfect manner. The business strategy to market the product is met through the website. The viewer gets complete picture about the company and its products within minutes.

Q) How many franchise locations are described on the Website? Where are they located? What does this tell you about the company’s expansion strategy?
A) The website mentions both kinds of locations, one which are already functional and the other which are acquired and will be functional soon. The stores are located throughout US and it also shows an international branch in Ukraine. The company is focusing on expansion strategy as they have open doors for the investor who wants to get a franchise. I believe they want to evolve in the market with more and more locations as to grow the business.

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