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Issues in Management Essay

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Issues in Management Essay

Introduction
With the rapid development of knowledge, economy and communication technologies, the world economic integration and international division of labor is increasingly deepening. Enterprises, as one of the most important elements in global value chain are facing both opportunities and challenges. Traditionally speaking, medium sized enterprises (SME) are primarily facing towards their home-market (Lindmark, 1998). However, due to the trend of globalization, more small and medium-sized enterprises have already started international expansion (Knight and Cavusgil, 1996). In the process of economic globalization, the competitive advantage depends largely on the enterprise innovation and the ability to enter into the market quickly. This essay will discuss the globalization process of a manufacturing company located in a G7 economy making high quality agricultural equipment and both the positive and negative features of globalization.

The globalization process of the company
Although internationalization is a common sense in today’s marketing, however, to discuss the internationalization process of enterprise, it is important to define enterprise internationalization itself clearly. Beamish(1990) defined enterprise internationalization as "the process by which firms both increase their awareness of the direct and indirect influence of international transactions on their future, and establish and conduct transactions with other countries." (Beamish, 1990, p. 77) It can be concluded that there are two most important elements in enterprise internationalization — internal organization and external investment. Welch and Luostarinen(1999) pointed out that “internationalization is the process of increasing involvement in international operations.” Both definitions are process-based which shows the nature of enterprise

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