...Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 3 INFORMATION SYSTEMS, ORGANIZATIONS, AND STRATEGY IT and Geo-Mapping Help a Small Business Succeed CASE 2 SUMMARY Emily Meyer and Leigh Rawdon started The Tea Collection, a children’s clothing wholesale business, in 2002. Their first product line consisted of three baby sweaters and a single shop. Today The Tea Collection has expanded to over 300 department and boutique stores and now includes women’s clothing. Information technologies played a critical role in their success from design, to production, customer targeting, and marketing. L=4:57. Systems URL http://www.youtube.com/watch?v=3_GmukX5sfM CASE just for huge, multinational companies. Small business entrepreneurs use a variety IT is not of information technologies to do all the things much larger firms do, but on a much smaller budget. IT allows small firms to act and look like much larger firms, amplifying the power of entrepreneurs, and creating the conditions for sustained and rapid growth. The Tea Collection (teacollection.com) exemplifies how entrepreneurs can use inexpensive but powerful information technologies to create a successful business. The Tea Collection was founded by Emily Meyer and Leigh Rawdon in 2002 in San Francisco with just three pima cotton baby sweaters and a vision of bringing the fusion of worldwide cultures and modern design to fashion. Emily Meyer grew up in Texas and started sewing when she...
Words: 762 - Pages: 4
...IT and Geo-Mapping Help a Small Business Succeed 1. Identify the key software application used by The Tea Collection. The Tea Collection has utilized information technologies successfully to build their business. Indeed, The Tea Collection has become one of the fastest growing private companies in the US. Software has been employed not only to design clothes, but to sell the products. The executives use geo-mapping software to point new selling areas, where not that many stores are for children’s clothing but good demographic circumstances. The Tea Collection has also created a tool bag-in-tool for their retailers to make it easier for them to order new products over the internet. 2. How does the geo-mapping software help the company grow? Explain how sales reps use the results of the geo-mapping system. Tea Collection operates geo-mapping software to sell their clothing product lines throughout the country. The executive uses geo-mapping firstly to find territories in the United States where reveal potential business opportunities in order to find the best place to build up a new Tea Collection store. With the software The Tea Collection can find out the ZIP code of the area without many children’s clothe stores and see the area from closer to make out the landscape where they think a Tea Collection store would fit in best. A yellow dot in a green area shows the highest prospect and sales reps use this system to sell their line there. In the Tea Collection it especially plays...
Words: 623 - Pages: 3
...Chapter 2 Global E-Business: How Businesses Use Information Systems Case 2: IT and Geo-Mapping Help a Small Business Succeed Tags: Entrepreneurship; Sales Strategy Management; Sales Tea Collection; Small business IT; geo-mapping technology; Summary: Emily Meyer and Leigh Rawdon started The Tea Collection, a children’s clothing wholesaler business in 2002. Their first product line consisted of three baby sweaters and a single shop. Today The Tea Collection has expanded to over 300 department and boutique stores and now includes women’s clothing. Information technologies played a critical role in their success from design, to production, customer targeting and marketing. L=4:57 URL: http://www.youtube.com/watch?v=3_GmukX5sfM Case IT is not just for huge, multi-national companies. Small business entrepreneurs use a variety of information technologies to do all the things much larger firms do, but on a much smaller budget. IT allows small firms to act and look like much larger firms, amplifying the power of entrepreneurs, and creating the conditions for sustained and rapid growth. The Tea Collection (teacollection.com) exemplifies how entrepreneurs can use inexpensive but powerful information technologies to create a successful business. The Tea Collection was founded by Emily Meyer and Leigh Rawdon in 2002 in San Francisco with just three pima cotton baby sweaters and a vision of bringing the fusion of worldwide cultures and modern design to fashion. Emily Meyer grew up in Texas...
Words: 757 - Pages: 4
...The Tea Collection began in 2002 as a children's clothing wholesaling company. The masterminds behind the business, Emily Meyer and Leigh Rawdon, each bring a different quality/strength to the business. Emily the designer and Leigh the entrepreneur both understand the importance of IT in their company and continue to utilize new software to help their business grow. Nearly ten years later, the business is going strong with their leadership, ranked on the Inc Magazine list of fastest growing private companies five years in a row (Laudon, 2014). One of the technologies The Tea Collection's sales team is using is Geo-Mapping Software. The program they use allows their team to identify and target new prospects. They are able to easily find regions that are not already over saturated with similar wholesalers. The software is equipped with color coding capabilities that allow the sales team to label different types of opportunities as well as where competitors and their current stores are located. Even with all of these great technologies issues do sometimes arise. Leigh shared, "The biggest challenges with technologies is integration. So that you have multiple systems and when they don't integrate automatically then your depending on people to make those connections and that can take a lot of time" (BNET Video, 2009). It is not only important to have systems integrated but also departments. Many times there is different terminology, acronyms and processing within one...
Words: 290 - Pages: 2
...1. The software used to target new prospects is a Geo-Mapping Software, they use a design software to design clothing, and an IT software to assist in sales and support their website. They also have a back-end tool for retailers to place orders over the web. The creators use the design software to outline new clothing ideas. The geo-mapping software is used to look for new markets to sell children’s clothing in. The geo-mapping software also allows the company to target new customers. It allows them to see where they are strong and soft in the market. Then, they use that information to target where to promote and sell their product. The websites are used to conduct, promote, and design their business. 2. The IT software allows them to service their customers online without needing a sales rep available at all times. The design software allows Emily and Leigh and easier way to put their designs “on paper” and see the finished product in a more 3D setting. The Geo-Mapping software allows sales reps to find markets that either do not have a children’s clothing outlet or is not over saturated by children’s clothing stores so they are not trying to compete with larger chains (such as Baby Gap, The Children’s Place, Carters, etc.). Geo-mapping is helping the company grow by helping them target new areas they can open stores. The sales reps use the results from the geo-mapping system to find regions that do not currently have a large market of children’s clothing. The results also...
Words: 759 - Pages: 4
...Katramiz | BBA131976 | Case study 1. Identify the key software applications used by The Tea Collection. a Web site for retailers to order clothing, design software to create the clothing, geo-mapping software to identify high-potential sales regions based on demographics, a “back end tool” which keeps track of orders—a database. The tea collection currently using a geographical information system and they are reaching the most success of levels in business to make it advanced rapidly and they are doing the best in fast growing private companies .As long as they are always looking for the best techniques so they use applications to sell their products and it helps them to improve their sales. Also internet facilities make it easier for them. 2. How does the geo-mapping software help the company grow? Explain how sales reps use the results of the geo-mapping system. The tea collection using the software to give them more chances for selling their clothing line between the countries. And they are using Geo-mapping to check if there is any availability to build up their company in the area , where is not offering children’s clothing in US and most of the areas is not having children’s clothing or the same type of selling. They are also using a geographic data mapping software to find a better locations and the best place to arise a new tea collection. There is many advantages of using the software .Finding the zip code of the area where there is a high probability...
Words: 681 - Pages: 3
...geometry manipulative that I chose to present is how to make a Geo City. With making a Geo City, it teaches students in grades 3-5. This math exercise encompasses learning and identifying cubes, pyramids, cones, rectangular and other shapes in different sizes which are appropriate for this age group. This activity can be done in a group setting, with each child having a share in identifying different geometrical shapes, and putting them in a real-world setting. By using these different geometric shapes to construct buildings and cars, the children will learn about spatial visualization, location and coordinate points, and transformation. The Geo City will help to reinforce the relationships with two and three-dimensional shapes that have already been learned in previous classes. The students will also be able to explore the effects of rotating, reflecting, and transforming shapes. The Geo city also lends itself to real world application by simulating a city block that they may find in their neighborhood. Then they can begin to understand how the geometric shapes are a part of their everyday lives. Constructing the Geo City also helps the children with their mapping and graph skills, because they will be using both to first, decide how to design the city (using graph paper or geo dot paper), then by deciding where to put the houses and other building in their Geo City (mapping and location skills). The Geo City also helps to broaden their horizons by giving them a...
Words: 425 - Pages: 2
...INTERNATIONAL UNIVERSITY OF MANAGEMENT Information system strategies 140071278 JOSEPH ILONGA Case study 2 (chapter3) 1. Identify the key software applications used by The Tea collection. * website for shopping online * design software * Geo-mapping to see where the market is not over saturated with children's clothing * A back end tool for retailers to be place orders over the internet * Software that was created for the company is a tool bag in for retailers to make it easier for the ordering processing for the internet users. 2. How does the Geo-mapping software help the company grow? Explain how sales reps use the results of the Geo-mapping system. The Tea Collection plays a role for ensuring their survival and to promote competitive advantage. The customer service has been well improved and It helps the organization to prepare themselves so that they can work up to a level which will allow them to be on top, at the same time it shows how the markets that they have already targeted are operating. It uses the software to be able to sell their products online across the country. 3. What is the main technology challenge identified in the video? How would you suggest this challenge should be addressed? The main technology challenge identified in this video is the integration of the different computer systems, would suggest addressing this dispute by investing money in in-house training of the people working on integrating these systems. So that everyone in the...
Words: 480 - Pages: 2
...Chapter 2 Global E-Business: How Businesses Use Information Systems Case 2: IT and Geo-Mapping Help a Small Business Succeed Tags: Entrepreneurship; Sales Strategy Management; Sales Tea Collection; Small business IT; geo-mapping technology; Summary: Emily Meyer and Leigh Rawdon started The Tea Collection, a children’s clothing wholesaler business in 2002. Their first product line consisted of three baby sweaters and a single shop. Today The Tea Collection has expanded to over 300 department and boutique stores and now includes women’s clothing. Information technologies played a critical role in their success from design, to production, customer targeting and marketing. L=4:57 URL: http://www.youtube.com/watch?v=3_GmukX5sfM Case IT is not just for huge, multi-national companies. Small business entrepreneurs use a variety of information technologies to do all the things much larger firms do, but on a much smaller budget. IT allows small firms to act and look like much larger firms, amplifying the power of entrepreneurs, and creating the conditions for sustained and rapid growth. The Tea Collection (teacollection.com) exemplifies how entrepreneurs can use inexpensive but powerful information technologies to create a successful business. The Tea Collection was founded by Emily Meyer and Leigh Rawdon in 2002 in San Francisco with just three pima cotton baby sweaters and a vision of bringing the fusion of worldwide cultures and modern design to fashion. Emily Meyer grew up in Texas...
Words: 757 - Pages: 4
...GIS and Tourism in Uttarakhand: The way forward Credits: Deepro Ganguly Agenda • Introduction to MapmyIndia • GIS empowering governments • GIS solutions for Tourism 2 Started in 1992 by Rakesh Verma and Rashmi Verma, the MapmyIndia team is now 750 member strong • India’s leader and pioneer in digital maps, geographic business intelligence (Geo-BI) and location-based services • Founded in 1992 • Head-Quartered in New Delhi (25,000 sq ft. facility), with Regional Offices in Mumbai & Bangalore and Area Sales offices in 10 cities across India • ~700 people strong organization, dedicated to India –350 field surveyors, 200 map and data specialist engineers, 120 sales staff and 30 seat customer support call center specialized in sales, training and support • ISO (Indian Standards Organization) 9001:2012 • Leading & most exciting brand for location-based services in India • De-facto licensing partner to the leading players in the country • Possesses IP ownership for the largest and leading digital map and data product of India 3 Lines of Businesses (LOB) GIS Solutions for governments Web Mobile Licensing GIS Solutions For Enterprises Navigation Tracking Print Lines of Businesses (LOB) GIS Solutions Web Mobile Print Licensing Devices GOVERNMENT CORPORATES GOVERNMENT CORPORATES CITIZENS GIS MAP NAVIGATION MAP TRACKING NAVIGATION Agenda • Introduction to MapmyIndia • GIS empowering governments • GIS solutions for Tourism ...
Words: 1442 - Pages: 6
...health outcomes with public health programs. They presented a framework to drive LHDs in identifying and addressing gaps or mismatches in services or health outcomes. Methods These researchers studied four large health departments, two in California and two in Florida, interviewing key informants from all levels of the organization. They identified five critical factors that enable health departments to use GIS methods to inform service planning: Priority setting-some type of formalized strategic planning activity including traditional health assessments, community-driven planning processes and, in some cases, political mandates. Planning with a geographic focus—identify a purpose for mapping and put program planning and service provision questions into a geographic context. Access to geo-enabled data-availability of population health data and health department service and program data. Resources and technical capacity-resources needed include specialized but widely available GIS software, data management or statistical software, and staff proficient in using the software. Responsive organizational structure-capacity to use information generated through GIS to make changes to services and programs then reevaluate using strategic planning. GIS methodologies provide local health departments with a way to inform decision-making and better align their offerings with community needs and health outcomes....
Words: 1326 - Pages: 6
...developers/users? – MapObjects Java users? – Current ArcGIS Engine developers? – Target Platforms? Agenda Agenda • Overview • Key Features • Coarse grain Developer components • Working with Swing • Custom Commands and Tools • What’s new in 9.2 Overview of ArcGIS Engine Java Overview • Java SDK for developing cross platform Java desktop GIS Applications. desktop • Collection of numerous java objects called Collection ‘arcobjects’ and tools for mapping, and visualization, data management and GIS analysis. analysis. • Create stand alone GIS apps or Embed GIS Create functions in existing J2SE applications functions Some User Applications Some Architecture Architecture Java Visual Beans and utilities Java Proxy Objects ArcObjects Windows / Solaris / Linux ArcGIS Engine Functionality ArcGIS • 2D and 3D visualization • Read all supported ESRI data formats Read • • • • • including the geodatabases. geodatabases Map authoring (create and edit MXD) ArcGIS level cartography Geo-coding, query, analysis. Simple editing (shp and pGDB) and pGDB With Extensions: – Multi user editing, Spatial, 3D and Network analysis Java Beans – Drag and Drop development • MapBean • PageLayoutBean • ToolbarBean • TOCBean • ReaderBean • SceneBean • GlobeBean Tools and Commands More than100 tools and commands included. More Utility classes to help you create own custom Tools Things to Note Things • Post Install • Initialization ...
Words: 850 - Pages: 4
...SURVEY FOLIO BY ROLAND OULSOLA OLUWAFEMI SUBMITTED TO SURVEYORS COUNCIL OF NIGERIA (SURCON) (Established by decree No. 44 of 1989: CAP 425 LFN 1990) IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE REGISTRATION AS A SURVEYOR JULY, 2013 DEDICATTION I dedicate this work to the Almighty God. ACKNOWLEDGEMENTS My Profound acknowledgement towards this folio greatly goes to my supervisor, Surv. Paul Oluwaseun Ifekoya,mnis for standing by me through the thick and thin period by giving me the support and opportunity to work with him to benefit from his wealth of wisdom and experiences, no amount of words I can use to show my appreciation to you, because am really grateful. My unreserved gratitude goes to my parents for their prayers, words of wisdom and encouragement which has really been contributing to my success in life. Also, to my brothers and sister, you had really encouraged me to keep going against all odds. I will also use this medium to express gratitude to all my friends and labourers who worked with me in the course of executing all the projects. Finally, I cannot do without appreciating my colleague Ailoyafen Oluwatosin, Siedu Musa Danladi and others who assisted me in one way or the other. God will reward each and every one of you greatly. And Lastly I will never forget to mention Mrs Chioma Ifekoya, Ini Ifekoya and Imisi Ifekoya your prayers and kindness has seen me through...
Words: 825 - Pages: 4
...tracking of packages based on bar code technology, and using Wi-Fi and cellular connections; a local Bluetooth network to connect the driver with the truck. GPS built into the unit to help drivers locate delivery and pickup locations. Color screen for customer to read shipping documents. 2. Write out the steps a package takes from pick-up by a UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS Package Center. • Smart label created • Information sent to processing center • Information processed—stored, address corrected • Information matched to dispatch plan • Package is sorted • Another label is printed specifying delivery truck and position on truck • Geo software used to continuously update dispatch plans for trucks based on current load • Information is displayed on the DIAD IV identifying drop off order, position on truck • At delivery, package scanned. Information sent wirelessly to processing center • Customers sign on the dotted line on the DIAD IV. • Main processing centers store complete track of package for customer tracking 3. What role does wireless communication play in the UPS systems? DIAD IV is wirelessly connected to the main processing centers and the package centers. Generally UPS trucks contain a transceiver to work with the local driver's DIAD...
Words: 5294 - Pages: 22
...A PROJECT REPORT ON ROLE OF GIS IN POWER TRANSMISSION CASE STUDY OF THE KENYA ELECTRICITY TRANSMISSION COMPANY, BY David M. Kariuki To Central Institute of Rural Electrification International training program on upgrades of power utilities management using it/automated solutions. 29-10-2012 to 23-11-2012 CONTENTS CONTENTS...................................................................................... i 1 ACKNOWLEDGEMENTS ........................................................... iii 2 MY EXPERIENCE ..................................................................... iv 3 LIST OF ABBREVIATIONS ......................................................... v 4 LIST OF FIGURES AND TABLES. ............................................. vi 5 INTRODUCTION ........................................................................ 1 5.1 Background.......................................................................... 1 5.2 Mandate ............................................................................... 1 5.3 Core Functions ..................................................................... 2 5.4 KETRACO PROJECTS .......................................................... 5 5.4.1 NATIONAL GRID PROJECTS ........................................... 6 5.4.2 REGIONAL POWER INTERCONNECTIONS. ..................... 7 5.4.3 AFRICAN POWER POOLS ................................................ 8 5.4.4 AFRICAN POWER POOLS – (INTERCONNECTORS) .......... 9 6 SCOPE OF PROJECT...
Words: 3989 - Pages: 16
