...recent trip to Moscow at the last minute, making the US partner look bad, but the Italian partner had made several requests for information which none of Melissa’s colleagues had fulfilled. She learned all of this information upon making phone contact with their office to confirm her travel plans. After that initial phone call, Melissa was not looking forward to the trip. She felt that her company had not upheld basic business standards, and adding a language barrier to the equation did not make things any smoother. She was very hesitant to make the trip and felt very guarded. She knew her Italian counterparts were frustrated and she could relate to their feelings. However, she also had a job to do – get more work out of them. If things did not get cleared up quickly, they could potentially loose the partnership. Melissa dreaded having to be the one to deliver that piece of news. Once in Venice and face-to-face with the partners, Melissa quickly realized their source of frustration. From their perspective, the US partner had not upheld their end of the business deal by providing some basic product information. Melissa had that information with her and easily provided the files. She was able to answer all their questions and explain the business process in the US during the first meeting. The second day of business meetings was even more productive. Melissa noted a change in her Italian counterparts’ disposition when she entered the office that second morning. They...
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...Thijssen Avans School of International Studies 10th June, 2011 ------------------------------------------------- Executive Summary Oil & Vinegar is a chain of culinary gift shops that was founded in 1999 by Dutch entrepreneurs John Blogg and Femke Stevens. The concept has been praised for its unique retail formula and exclusive positioning. The brand has, since its establishment, expanded with 84 retail stores spread over twelve different countries using a master franchise business model. “Oil & Vinegar”, which is the actual and only brand of the company, offers a wide variety of products. All of them fall under one of the following categories: appetizers, herbs and spices, salads and dressings, oil and vinegar, pasta products, sweet food, biological products and gift sets. (ASIS-IBMS, General information O&V, 2011) The reason for writing this report is to research whether Oil & Vinegar is able to expand to Milan, Italy. Oil & Vinegar operates on the business-to-consumer food retail market where they are categorized as food specialists. The research will show whether the market is attractive or not. This report contains information about the four separate parts of feasibility, which are market-, product-, organizational-, and financial feasibility. From all parts together, a conclusion will be drawn. When all four parts are feasible, the project will be accepted. When one or more parts are not feasible, the project will be either dropped or...
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...INTRODUCTION................................................................................Page 3 LOCATION.........................................................................................Page 3 POPULATION.....................................................................................Page 3 LANGUAGE.......................................................................................Page 4 BUSINESS CULTURE........................................................................Pages 4-6 CURRENCY........................................................................................Page 6 EXCHANGE RATE..............................................................................Page 6 TRADING ALLIANCE..........................................................................Pages 6-7 ECONOMIC ENVIRONMENT..............................................................Page 7 POLITICAL ENVIRONMENT................................................................Pages 7-8 MORE INTEREST (FOOD)..................................................................Page 8 BUSINESS MODEL.............................................................................Page 8 Italy has been a nation-state since “1861 when the regional states of the peninsula, along with Sardinia and Sicily, were united under King Victor EMMANUEL II”.(World Factbook) Italy is a member of the North Atlantic Treaty Organization (NATO) and the European Economic Community (EEC). It’s at the forefront...
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...Restaurant Strategic Plan Executive Summary The following pages focus on proving a strategic plan for The Great Italian Food Company. The paper starts with the presentation of the company’s mission and vision. This explanation is intended to introduce readers in the environment of this company. The values of the company are also presented. It is important to identify these values in order to determine the strategic options that the company should address. The paper continues with the Environmental Analysis. This section describes the microenvironment and the macro environment, with the most important components. The internal and external environments are also address. In this case the most important components of the company’s environment are represented by the economic, social, and technological environment, but also the company’s customers, employees, managers, suppliers, owners, the government, and the community. These factors, their importance and characteristics are also addressed. The SWOT Analysis is another important section of the strategic plan. Its importance relies on the identification and discussion of the company’s strengths, weaknesses, but also of the opportunities and threats that the company must take into consideration. The Five Forces Analysis helps understand the industry in which this company develops its activity. Therefore, readers can learn about the competition, power of buyers, power of suppliers, threat of substitutes...
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...so. No, they’re not on sale, nor are they closing up; that’s just how they price their servings. And they do it every single day of the week. Welcome to Primadeli Ristorante, one of Tarlac City’s best kept gastronomic secret. This open-aired fine-dining restaurant started serving Tarlaqueños with their Sicilian-inspired cuisines two years ago. The kitchen crew is orchestrated by Chef James, the very hands-on restaurant owner, who whips a fusion of Italian dishes mixed with Western and Asian flavors. There is a degree of intimidation when ordinary people like me hear the word fine dining. It often connotes business suits and multi-set dinner courses with different cubiertos for each; complicated eating rituals and decorum only understood by the rich. But all of this cannot be more untrue with Primadeli Ristorante. Here, the atmosphere is so relaxed you can even eat with just your slippers, shorts and shirts. A fine dining experience made for every Juan as they say. But enough talk, let’s get down to business and check out their offerings. - See more at: http://www.lakadpilipinas.com/2014/04/primadeli-ristorante-tarlac-review.html#sthash.qwODEmLW.dpuf can do away with the pastas and the spring rolls; but my favorites include the shiitake soup, the caesar salad and the beef nacho grande. The ribs are highly recommended for those who love that kind of dish, but I’m more of a steak person. My top pick would be their goat rendang. I’ve tried a few rendangs before...
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...Entering the US Market- American Business Perspectives for Italian Manufacturers to Consider _ Part 1 By Laura Kolbe An investigation of 183 countries in 2010 by the International Bank for Reconstruction and Development reported that the United States is the 4th easiest country to do business in out of 183 countries. Italy is 78th, France 31s and Germany is 25th.. There are Italian products that are selling in more difficult markets than the U.S., which are not in U.S. Other Italian products are in the U.S. but are not maximizing their potential. For example Lambrusco and Parmigiana Reggiana have not been ideally positioned in the U.S. Lambrusco is sold with a screw-on bottle cap restricting its potential sales. Parmigiana cheese’s U.S. positioning does not maximize consumer awareness of the product’s uses. I advise companies who are entering new markets that it is not enough to have a quality product and know its success strategies in its existing markets. You must also know the other side of the story. That is, you also need reliable information of your new market to realize whether there is opportunity for your product and to achieve profitable product adaptation/positioning. To truly know the other side of the story sometimes you have to talk to the natives! Why did it take an U.S. entrepreneur to visit Italy, observe the coffee shop ritual and turn it into Starbucks; a U.S. $9,774.6 million company? The answer is market knowledge of both...
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...A private club, with a rich community history, faces the challenge of membership declines and shrinking profits. Like many private clubs, the Hershey Italian Lodge’s declines are driven by economic downturns, aging membership, and increased competition. This document explores the hardships facing the club as well as some alternative action steps the lodge can take to meet those adversities head on. Marketing Plan The Hershey Italian Lodge Stamey 1 Company Overview The Hershey Italian Lodge (HIL) is in its 94th year of operation. Located in the heart of Hershey, PA, HIL was established by a small group of Italian men in 1920. The name Nuova Societa Italiana Indipendente Di Mutuo Soccorso Per Uomini was, and still is, the true name of the lodge. It means, Men’s New Independent Italian Mutual Benefit Society. HIL is a private men’s social club that includes a bar &restaurant serving a traditional style Italian menu, a banquet, and other activities and amenities. As a staple of the Hershey community for many years, the HIL is well known and respected throughout the area. The primary goal of the lodge is to preserve their heritage and build a strong, close community. The mission statement is, “…to provide a comfortable, friendly, affordable, family atmosphere for our members and guests.” The saying “Ieri, Oggi, Domain, Sempre Fratelli” is the motto of the organization and is printed at the bottom of each quarterly newsletter. Translated, this means, “Yesterday, Today...
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...Rochelle, NY 10801 The proprietors of this new restaurant plan to take advantage of their market research, which indicates there is a great interest and very little competition in a specific area of New Rochelle for a pasta and pizza restaurant. EXECUTIVE SUMMARY Corleone Pasta and Pizza will be an eat-in, carry-out restaurant, specializing in evening and weekend leisure dining. New Rochelle is a multicultural city with a lot of Italian descendants. The downtown, where Corleone Pasta and Pizza will be located, is a commercial area with lots of businesses, and a great spot to entertain. What makes Corleone Pasta and Pizza different as a business proposition? New restaurant openings are known to be risky. What have we done to neutralize these risks and assure success? First, we have identified and unfulfilled market through some surveys, and marketing study in the area of New Rochelle, and close cities like Pelham, and Larchmont. Our research has demonstrated that 87% of the sample population that we used for our research are very interested in our business proposal. Through this research, we have learned that people are unhappy with the quality of food and service offered by other related businesses, and they would be happy to patronage a good pasta and pizza restaurant with an excellent customer service. The research of the population demographics of this area, also revealed that people tend to go out to eat as frequently as three times per week. New Rochelle is a very viable...
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...Marco’s Restaurant Problem Solving Report 1. Current Business Status Marcro’s restaurant business in recent years is not as satisfactory as before. Its monthly net profit fell dramatically form ￡3,500 to ￡50 between 1994 and 2005. What is worse, starting form 2006 , the restaurant has been suffering negative profits from -￡200 to -￡50 in 2009. As the poor situation described above, Marcro’s restaurant may face bankruptcy in next half a year. In order to return the company back to be profitable, effective actions must be taken immediately. In this report, Measures are proposed based on the problems the restaurant has currently in different aspects which are: costing, menu, opening hours, staffing kitchen customer service, restaurant décor and atmosphere, competition and management style. 2. Problems and Suggested Actions 2.1 Cost and Menu Current problems: ➢ The menu is too elaborate which contains 15 types of pasta 25 types of pizza and 12 types of desserts. This leads to high costs and wastage of ingredients every day. ➢ The Menu is all written in Italian that confuses customers when ordering food. ➢ From the perspective of some customers, the menu is a bit dated which has been kept the same all the time. Besides, they think the food is comparatively higher than food in similar restaurants. Suggested actions: ➢ Conduct a survey among customers to get feedback about their favorites. According to the survey, simplify the menu and select 8 most popular types...
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...Sicilian Americans Lisa M. Kline ETH 125 December 4, 2011 ADRIENNE CRISTE Sicilian Americans The ethnic group I have always identified with more is my Sicilian/Italian side. Even though I am only a 1/4 Sicilian, I still feel like I belong to that side more. My grandmother on my dad’s side was full-blooded Sicilian and her parents were immigrants to the United States. The Sicilians have been in America for over 300 years. In the late 17th century, two brothers sailed to what is now New York and were in charge of the Onondaga fort. On the west coast, it is recorded that a Sicilian priest was in charge of converting he natives to Christianity. He was later killed by the natives in 1695. Immigration of the Sicilians was slow until the late 1880s. In 1906, over 100,000 Sicilians came to the United States in that year alone. Most Sicilian immigrants never planned to stay in the US permanently. There is even a special phrase that was coined for Sicilians: "Birds of Passage" since their intent was to be migratory laborers. Even though about 75% of Sicilian immigrants were farmers in Sicily, they did not wish to farm in the US (as it implied a permanence that did not figure in their plans). Instead, they headed for cities where labor was needed and wages were relatively high. Many Sicilian men left their wives and children behind because they expected to return (and many, many did). In any event, for many Sicilian immigrants, migration could not be interpreted as a rejection...
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...Executive Summary – Porcini Pronto: “Great Italian Cuisine without the wait!” Problem Identification Porcini’s is a full-service Italian food restaurant that is looking to expand their business beyond their domestic market which is currently saturated. As a small private company, Porcini’s does not possess the capital or brand recognition compared to their big chain competitors who are capable of expanding their business abroad. The company is currently assessing the viability of a new concept, Porcini’s Pronto, which will need to meet the company’s 6% hurdle rate. Key Decision Criteria Porcini’s will face several challenges with this new venture and will need to analyse several factors before deciding to proceed. One of the most crucial choices will be the location of the Pronto restaurants since this will define the restaurant’s target customers. The decision to build Pronto in high traffic locations requires catering the service to meet the demands of the customers who are looking for convenience, but at the same time, quality food. This will pose a challenge as the two are hard to achieve together without incurring significant costs. Currently, Pronto does not face significant competition for full-service Italian restaurants serving in-a-hurry diners. However, the choice of locations for Pronto puts the restaurant in direct competition with fast-food chains. Pronto will need to convince customers that their value proposition of quality and service is greater than...
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...Organizing a business, needs a thorough investigation and research. A Feasibility study is the most efficient one for it examines and ponders all aspects of the business. Pizza, as we know it today is a bread crust covered with a tomato base and then flavored with other toppings. Most of us think of pizza as an Italian food and most of us are right. The word "pizza" means "pie" and is a derivative of the Roman term "picea". The Italians were also the first to use tomatoes on their pizzas. The real explosion in the popularity of pizza took place in the 1094’s; during WWI U.S. troops stationed in Italy had their first taste of pizza. When they arrive home they brought with them an appreciation for this great tasting food, and the growth of the U.S. pizza consumption began and today pizza is one of the most favorite food of many Filipinos, according to European nutrition research on the eating habits of people with cancer of the mouth, esophagus, throat or colon, showed those who ate pizza at least once a week had less chance of developing cancer. B. Name and Location of the Firm A business name is one of the most essential things to be prepared in starting a business. PIZZAPA came from the words, pizza and pasta which serve as the specialty of our business. Aside from that the reason why we choose that name “PIZZAPA” because it is originated from the word “Pizza pa” (pizza + isa pa = PIZAPA) so that customers would easily recognize what is our product. The exact location...
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...part of a successful business. It can ether make or break a company. Companies must be able to adjust their marketing mix to cater to the consumer needs. To provide a product that satisfies the target market and achieve the organization’s objectives, a company must maintain a effective product mix because consumers attitudes and life styles change over time. In our case we analyzed Nestlé. Nestle bottled water is among the top five international brands of bottled water in volume of sales and in is sold in 35 countries. More than 90 percent of nestles water sales occur in North America and Europe. With Nestle being a company that is constantly growing and finding ways to increase their revenues Nestle is targeting the less expensive and lower risk alternative for increasing sales in Italy. With nestles company campaign geared towards portable bottled water, Nestle increased its share of $3billion Italian water market to 29 percent in 2004, up from 25.8 percent in 2003. Almost all of the increase was due to the sales of water in smaller, more portable bottle water. The fact that the majority of sales was due to smaller portable bottles tells us that there is potential demand for smaller portable bottle water in the Italian market. One way of increasing the sales of smaller portable bottle water, Nestle should focus on changing the deep-seated Italian habits of drinking water. Italians are not known to drink water on the go, for many years Italian mothers have warned their...
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...Political, legal, and regulatory risks The Rules on the Regulation of Franchise (Italian Senate) in articles 2-3 under the Scope of Law demands that any third party business relations must be in writing or will be considered null in void. A distinct plan of organization will be key in handling all written documentation as well as third party witnessing. The Rules on the Regulation of Franchise also states that all documentation must by law, must coincide with the original agreement made by franchisor and cannot be changed without further consent. Any misleading or false information can be due to lack of accurate translation and is punishable by annulment of agreement. To avoid this risk any form of communication, as well as product journalism and financial documents, should be translated into Italian by a professional, and preferably followed with an e-mail or telephone call. Also, there are business schools that can offer placements to aid with the subject of translation. Furthermore, using the Italian language in documents, such as invoices, will aid in the clarification of all intentions and eliminate confusion or misunderstanding. Market Risks (four Ps) PRICE The average cost of a cup of coffee in Italy (4.92 EU or $7 USD) is doubled the price of an average sized breakfast (2.35 EU or $3 USD). The subject of price must be paid close attention as to not be deemed as “overpriced” in a country filled with locals who know the value of a good cup of coffee. The price must...
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...up my parents used to say “Do not believe everything you see on television, because that is not the reality of how things work in real life.” Reality television shows provide a false outlook on life, and it gives the youth an unrealistic standard of living, as well as slows down the developmental structure of the younger generation, because whatever is shown on reality television is what they think life is all about. Reality television has made for the most part, such a negative impact on the younger generation, that one has to wonder what exactly are we showing children about what happens in society. Jersey Shore is a MTV reality show that takes place in Seaside Heights, New Jersey, focusing on the lives of four men, and four women of Italian descent acting outlandishly and shamelessly on a daily basis. The focal point of the show is surrounded around going the a night club, drinking substantial amounts of alcohol,...
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