...BLEND TWO COUNTRY ANALYSIS ITALY Task: You will carry out an analysis of Italy today in order to have a general idea of its current state of affairs. To do this you will visit several sites to gather the necessary information. This information should then be transferred in note-form onto the table below. You will then use these notes to give a short, informal presentation during the following class session. Procedure: You will use a well-known analytical tool: THE PEST ANALYSIS. Although this tool was originally created for the business environment, it is now used in many sectors to analyse organisations, projects and systems. STEP ONE: WHAT IS A PEST ANALYSIS 1. First you need to find out what a PEST analysis is: Go to http://www.rapidbi.com/created/the-PESTLE-analysis-tool.html#political Read quickly through the information and write short answers to the following questions: What sort of picture does a Pest analysis offer? Why is it important to take these factors into account? What are some common uses of the Pest? In what situation might you use a Pest in your own professional context? The Table below gives some of the indicators which may be relevant for each category. Can you think of any other factors to consider? Add them to the corresponding column. PEST ANALYSIS TEMPLATE Political / Legal Economic Social Technological - Government organisation / attitude - Economic growth (overall; by industry sector) - Income...
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...After scanning Sicily’s external business environment I came to the conclusion that it would be extremely challenging to have the manufacturing operations in this particular Italian region. I have conducted a PEST analysis to help you understand why it would be unwise and/or hard to achieve a successful market entry strategy in Sicily. I looked at the political, economical, social and technological factors and came across that the biggest obstacles to operate in Sicily are the current political and economical climate, whereas social factors would cause only mild difficulties and technological factors wouldn’t cause any difficulties. PEST analysis: POLITICAL FACTORS ==> Regional government – definitely one of the biggest challenges of doing business in Italy is the lack of clarity, efficiency and transparency of the government, which is most evident in Sicily ==> Slow court systems - difficult to enforce contracts ==> High income taxes (43%) and corporate taxes (27.5%) ==> Bureaucracy - high level of bureaucracy ==> Organized crime - Mafia infiltrates various business sectors. The extortion of money by mafia from businesses is common since it is a primary income for the mafia, aside from drugs and government contracts. ==> Corruption – the corruption has been an impediment for the economic growth for a long time. Its evident in government, investment sectors, banks, etc. ECONOMICAL FACTORS ==> Lack of transparency – many businesses are suffering from the...
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...PEST Analysis for the Apple Smartphone 1) Political Environment From the political point of view Italy is an ideal country where to export our product. It has good international relationships, especially with other EU countries where we are already present and with the USA. There are no restrictions to the importation or the exportation of capitals and goods. The accounting system follows the International Accounting Standards (IAS), the same adopted by all EU countries, and quite similar to the American’s General Accepted Accounting Principles (GAAP). There is a stable political regime with a multi-party system, which can ensure the certainty of law and the respect of contractual rights. However lawsuits tend to be lasting and expensive, and this could represent a risk in case of a contractual breach. 2) Economic Environment The Italian Economic Environment is also quite good for our project. Italian economy is based on services and industry. The per capita GDP is $30.200, that is not high as in the United States ($44.000), but which is however enough to ensure the population with the possibility to save some of their budget for the acquisition of expensive products. In addition income is better distributed than in the US: looking at the Gini Index, Italy has a 36 and US have a 45 (where 0 means equally distributed and 100 means unequally distributed). If we bear in mind the different dimensions of the two countries all the other economic indicators can be considered...
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...2/24/2015 Carolina Guerraz John Cabot University E-commerce Industry Analysis Contents Introduction 2 Industry Background 2 PEST Analysis 4 Political 4 Economic 5 Social 6 Technological 7 Michael Porter’s Five Forces Analysis 7 Threat of New Entrants 7 The Power of Suppliers 8 The Power of Buyers 8 Threat of Substitutes 9 Rivalry 9 Conclusion 9 Bibliography 11 Introduction The objective of this paper is to analyze e-commerce industry in Italy and to determine its attractiveness by applying PEST analysis and Michael Porter’s Five-Force Analysis. E-commerce is defined as the sale of products and services through computer networks. As the world changes and technology advances, firms must adapt to new trends so that new competitive advantages can become part of the industry. In e-commerce industries, information and communication technologies (ICT) and merchandise are the suppliers, online retailers are the players, and end-consumers are the buyers. After having described the e-commerce industry background and its trends, both on a global perspective and specifically in Italy, an environmental analysis will be described as a way to determine the industry attractiveness. Industry Background The e-commerce industry is one of the fastest growing industries throughout the world even though differences exist in the stage of development from country to country. According to Euromonitor, global online retail sales have increased 17% from 2007 to 2012. In addition...
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...PESTEL ANALYSIS PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro environmental factors that the company has to take into consideration POLITICAL FORCES: Italy has a parliamentary system, like many other European countries. But as usual, Italy has a remarkable complex political environment. There are more than 20 parties. As a result, no party has chance of gaining power alone. So, every single government depends on a sophisticated arrangement of coalitions. During last April it was elected the new Italian government. It is the 62nd government since 1946. Thus the country had an average of one new government per year. No chance! It is impossible to set-up and pursuit long terms goals within this ever changing context. Another dangerous element is again present in Italian politics: right-wing populism. you can blame immigrants for every single Italian problem. Economy : Italy has a diversified industrial economy, which is divided into a developed industrial north, dominated by private companies, and a less-developed, welfare-dependent, agricultural south, with high unemployment. The Italian economy is driven in large part by the manufacture of high-quality consumer goods...
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...of the art was used to spread religion it was viewed as utilitarian and not having much value. The renaissance abandoned the middle ages and its modest art and representations of monumental images. (Wikipedia, n.d.) Art became valuable, attractive, and profitable. Artists left behind the middle age thinking and broadened their horizons by developing new techniques and reviving ancient ones. Art was starting to be signed by the artist who was proud of their work and achievements. The arts industry was able to be formed out of this period due to the invention and development of products that helped the artist’s work stand out. The social movement of the renaissance was brought on after the end of the Black Death. (Wikipedia, n.d.) Italy was...
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...Cultural Analysis of Italy I. INTRODUCTION Italy is one of the most crowded nations in Europe with a population of roughly 58.2 million. As country, it has much to offer its citizens and visitors. The capital of Italy is Rome (also known as the Eternal City) and is almost 3,000 years old. It has been the capital since 1871 and is home to the Dome of St. Peter's, the Sistine Chapel, the Coliseum, and the famous Trevi Fountain. They are well known for their culture and food, along with their easily recognizable shape as a boot. They are passionate about many things, including their food. When McDonald's opened in 1986 in Rome, food purists outside the restaurant gave away free spaghetti to remind people of their culinary heritage. The richness of its past and the 'live-life-to-the-fullest' attitude combine to make Italy a must-see travel destination. II. RELEVANT HISTORY Evidence of civilization has been found on the Italian peninsula dating far into pre-history. Thousands of rock drawings discovered in the Alpine regions of Lombardy date from around 8,000 BC. There were sizable settlements throughout the Copper Age (37th to 15th century BC), the Bronze Age (15th to 8th century BC) and the Iron Age (8th to 5th century BC). In the north of Italy, the Etruscan culture took hold around 800BC, while Greeks settled in southern Italy from 700 to 600BC, namely in Apulia, Calabria and Sicily (then known as Magna Graecia). The Roman Empire (5th Century BC to 5th Century AD) The...
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...Unit 3 Individual Project Art Appreciation HUMA 205 June 25, 2013 Abstract I will attempt to compare and contrast two pieces of art work from the renaissance period. Out of our textbook I chose a piece by Masaccio, The Holy Trinity. The piece of art I chose from a website is from Leonardo da Vinci called Madonna and Child. Both pieces of art are masterpieces of the early renaissance period. Renaissance Paintings and the Artists For many Europeans the renaissance was a period of achievement and worldwide exploration. It was a time of discovery. A time of new and renewed understanding that changed the medieval times and laid the foundation for modern society. Masaccio became the first major painter of the Italian Renaissance. He greatly influenced the art of painting in the renaissance. He moved Italian painting away from the idealizations of Gothic art and presenting his work as a more profound, natural, and humanist world. The Holy Trinity was the last painting he did and is considered one of his greatest masterpieces. Masaccio constructed his masterpiece with simplicity and naturalistic, three dimensionality. (The Holy Trinity by Masaccio, nd) The Holy Trinity was one of the first paintings Masaccio used the linear perspective. Linear perspective is a mathematical system used for creating three dimensional shapes and figures on a flat surface. He used perspective to make the illusion of three dimensions. The perspective lines draw the viewer...
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...The Purpose of Human Life in Ancient Cultures: Greece and Rome Kara McBroom HUM/100 July 22, 2013 Tony Kashani, Ph.D. The Purpose of Human Life in Ancient Cultures: Greece and Rome The Ancient Greek began a pattern in life throughout their time by putting incredible stress on instruction, the Gods, logic, written works, music, move and the sky is the limit from there. As the Greek voyaged and exchanged with different nations they came to look into diverse societies and they carried what they studied home to Greece and developed it. What they studied overflowed to the Roman society and the Romans based that. Not, one or the other society was exceptionally religious however the Gods prepared to what was satisfactory and not worthy in life. Stories of the Gods gave both societies what was worthy when it came to ethical conduct however it didn't furnish Greeks and Romans with the reason for life. Rationalists looked to furnish the reason for life to both societies. The Greek and Romans would have been wise to find request and significance in human life and nature and their journey for those two things brought about workmanship, science and logic. Hesiod started logic with restraint as the key to satisfaction. Hesiod felt control and living right was the motivation behind human life. Later different scholars accompanied and looked to make a moral framework dependent upon good and bad and to give a reason to life here on earth. The purpose of human life in ancient Greece...
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...Eurozone crisis explained * Impact on you * Spain in numbers * Spain Q&A * Greece Q&A * Causes Continue reading the main story What went wrong in Greece? BACK1 of 10NEXT Continue reading the main story ------------------------------------------------- Eurozone crisis * Q&A: Spain's woes * Keeping the euro together * Who's afraid of the euro crisis? * How eurozone crisis affects you After months of refusing to countenance the possibility of Greece leaving the euro, eurozone politicians slowly began to acknowledge there may be no option but to let the country go. The result of the general election on 17 June will please those who hope Greece will remain in the euro bloc. But the outcome is far from clear. The election result means the victorious party, the centre-right New Democracy, will be able to form a coalition intent on pushing through the austerity measures insisted upon by the European Union and the International Monetary Fund. But no one knows at this early stage just how long a coalition will last and whether, ultimately, Greece's problems will become so overwhelming that it will be forced to leave the euro. Syriza, which came second in the election, continues to oppose the austerity programme and is promising to freeze payments to creditors and renegotiate the terms of the bailout from the EU and IMF. Germany has led demands that the loan terms are not negotiable. Why is Greece in trouble? Greece was living...
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...One of the lesser known families who patronized art during the Renaissance was the Sforza family. The Sforza family was founded by Muzio Attendolo Sforza. Muzio was a powerful Italian war leader. The name Sforza comes from Sforzae which means to exert or force. The Sforza rose from a lineage of peasants. They used their positions as war leaders to become rulers of Milan. The Sforza family was considerably similar to the Medici family of Florence, Italy. Many members of the family held important positions within the church and political arenas. One of the Sforza’s most well known commissions would be the Last Supper by Leonardo DaVinci. This piece was commissioned by Duke Ludovico Sforza and Duchess Beatrice d’Este. Some sources say The Last Supper painting was originally created to serve as a centerpiece for the family’s mausoleum. It took DaVinci three years to complete this painting as he did not work continuously. I discovered that DaVinci was a well known procrastinator. It was normal for him to even leave works undone sometimes. The Last Supper depicts the story of Jesus announcing to his twelve disciples that one of them would soon betray him. The piece is a mural that measures some 15 feet by 29 feet. While most paintings of this time were created with oil paints, this particular piece was created with tempera on gesso, pitch and mastic. Leonardo used some experimental techniques for this painting which over time, proved to be a bad idea Once completed...
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... | |Italy | | | |17.11.2011 | Italy´s current economic situation and its prediction for the future Macroeconomics 2 Take the art works of Botticelli, Leonardo da Vinci, Michelangelo, Tintoretto and Caravaggio, the operas of Verdi and Puccini, the cinema of Federico Fellini, add the architecture of Venice, Florence and Rome and you have just a fraction of Italy's treasures from over the centuries. While the country is renowned for these and other delights, it is also notorious for its precarious political life and has had several dozen governments since the end of World War II. In my report I would like to look at current situation of Italy, especially economy and some predicting for the future. Italy has a diversified industrial economy, which is divided into a developed industrial north, dominated by private companies, and a less-developed, welfare-dependent, agricultural south, with high unemployment. The Italian economy is driven in large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises. Italy is the fourth largest European economy and...
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...To what extent was Italy Unified by 1870? By 1870, Italy had finally captured Rome and as a result of this military victory had conquered the whole of the Italian Peninsula. Previously, the Austrians controlled Venetia and Lombardy so subsequently Italy was divided into many different states. However, by 1870, Piedmont had managed to unite all of Italy under one ruler. On the other hand, there were many divisions in this new state leading up to 1870. For example there were many people in the South of Italy who felt that they were being forced to pay and adapt to the Northern Italian way of life. Another issue was that Italy would be a federal state therefore weakening its power and that there would be not a sense of great national unity. Leading on from this in 1870, Italy had a weak government that could not control key political figures such as Garibaldi. There were also problems over the economic integration of this new state and that the infrastructure was poor. Another issue was that Rome and Venice had only been recently captured by the Italians and there was fallout over these recent events. The Pope had failed to recognise that Rome was even part of Italy and many people may have agreed with the Pope such was his influence in those times. By 1870, there were many problems with the South of Italy. The region had a poor economy and there was widespread poverty that was incompatible with the North. Another reason why it was a problem was that there was a lot of ignorance...
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...Differences in art MR.GIBBS Devindra Mohabir Flushing High School Devindra Mohabir September 15, 2013 European History Differences in Art Both the Italian and Northern Renaissance had a lot of great art works, and artistes. They had some similar ideas in term of art and they had some differences. The Renaissance all started in Florence, Italy during the 14th century. Florence was the perfect place for it to start because it was at the center of an international trading port with both Europe and the Middle East. Also because Italy was at the center on the Roman Empire after it fell. The Renaissance was spawned by the birth of the philosophy of humanism, which emphasized the importance of individual achievement in a wide range of fields such as art and writing. Although Italian Renaissance broke all tradition with Gothic style of art during the 15th century, it was a different story on the north side of Europe. The north never really abandoned the dark and gothic styles, it held on to it. In the North, Artistes were focusing more on the Middle-class and peasant class than on the wealthy. Artists such as Pieter Bruegel and Hieronymus Bosch were creating masterpieces of the peasant life. They were showing their perspective of it. “The Peasant Wedding” is a great example of this; Pieter Bruegel painted it in 1567 and it just simply show a wedding celebration of a peasant. The North also focused more on nature and landscapes...
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...Greece Crises : Is default the only option? Summary: The debate over "Greece sovereign debt crises as a tragedy or opportunity" has varied viewpoints. I believe that under the circumstances given in the case, it was not right to default by Greece on external debt as there were other measures such as total factor productivity through which we could reduce the fiscal deficit and convert it into fiscal surplus similar to the rest of the European union. ________________________________________ Main arguments in favor of the Greece not to default: 1. Penalties for sovereign default: There were provisions for penalties if a country defaulted on its external debt such as exclusion from further borrowing for some time, downgraded credit ratings and inability to borrow in your own currency. 2. Decrease in Labor productivity and TFP : From Exhibit 1, we can see that Total factor productivity and labor productivity declined from 2000 to 2010. This means less output was received per worker. Moreover in Greece, the companies were nationalized after 1981 and monetary policy was under direct political control. This could be reverted by liberalizing the economy. It could also be reverted by increasing the total factor productivity by reducing employee compensation & social benefits. The Exhibit 1 shows that there was no reduction in employee compensation & social benefits since 2000-2010. The comparison of unit labor cost indices from Exhibit 2 also shows that labor was more expensive...
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