Muratoglu, S (2015, January 22). Elder Boom: How Food Makers Can Appeal to the Senior Demographic. Retrieved October 12, 2015, from http://www.foodmanufacturing.com/articles/2015/01/elder-boom-how-food-makers-can-appeal-senior-demographic
Mr. Suley Muratoglu, vice president of Tetra Pak Inc, writes an article on the website foodmanufacturing.com explaining how food makers can appeal to the senior demographic. At the beginning of the article, Suley states that the demographic shift as a lot of people are living longer and longer presents a huge opportunity for food makers and retailers to start redesigning and customizing their products to appeal to the elder boomers. There are three things that the food company need to focus on including sizing and packaging, bigger letters in design, and personal packaging. First, companies that are selling vitamins, supplements and other “medical meals” many consider downsizing the portion sizes and quantities. Because the companies’ target market, the elder boomers, are having smaller and fewer meals per day, they may not be able to finish the contents of a large container before the food or beverage goes bad. Second, studies and researches suggest that old consumers prefer products displaying easy-to read typography and eye-catching graphics since the majority of these consumers have bad eyes and have a difficult time trying to read tiny letters on nutrition labels. Last but not least, the companies should pay attention to the size of packaging seniors can carry home- they may enjoy smaller, lighter, and easier to carry personal packaging. This article addressed my research question because I learn that the companies are paying effort to redesign and customize products to appeal to the seniors. I believe that the key point is downsizing. I predict that the bulky, big and inconvenient product size may disappear from the market