...As a marketing manager at the travel products company, Jack was able to demonstrate couple management skills that aided in his success at the company. By devoting energy and creativity to come up with a new product, he was able to show his ability to plan, organize, and lead. One of the management skills that Jack showed while being a marketing manager at the travel product company was his conceptual skill. In the textbook, conceptual skill is the ability to visualize the organization as a whole. “How a manager’s ability to grasp how all the parts of the organization fits together and to view the organization in a holistic manner.” (Griffin, 2010) It includes analytical, creative and initiative skills as well. Jack showed a great deal of creativity when bring to life his pet project a super-lightweight compact folding chair. These skills enabled Jack to excel in his position with the company. As vice president of a consumer products firm, Jack was able to spot promising items in the company’s new product pipeline. Jack showed a great deal of decision-making skills. Decision-making skills refers to the manager’s ability to correctly recognize and define problems and opportunities and to the select an appropriate course of action to solves and capitalize. (Griffin, 2010) However it is required at top level of management, a manager must be able to make quick and correct decisions, also be able to implement their decision wisely. (Griffin, 2010) Which Jack have proven to himself,...
Words: 759 - Pages: 4
...Abstract This paper explores the communication benefits of building a “brand narrative’ and it will also talk about the best way to improve dialogue with the target audience of Stella Artois. I will also be writing about appreciating how marketing communications can help create meaning for consumers. At the end of the article, I will be talking about Jack Daniels and how its traditions and brewers’ art has been continued for over 100 years now. tella Artois: Reassuringly expensive wife beater The communication benefits of building a ‘brand narrative’ in the way Stella Artois has is now more consumers are involved and the brand’s “story “ is reinforced in all brand encounters. Building a brand narrative can evoke positive perceptions, differentiate and gain competitive advantage, enable faster introduction of new products, reinforce brand awareness and improve overall company and brand image and enhance trust. (Smith 2010, p. 6) Consumers feel that these products need to be part of their lives and that they need to have it. All advertising provokes some sort of story through the use of framing, characterization, cultural codes and the evocation of cultural expectations and stereotypes. (Smith 2010, p. 13) It is more important than ever for companies to be concerned on how to grab their customer’s attention and build a brand narrative through that attention. The brand is more meaningful when the consumers feel closer to the story of the brand. I do think that...
Words: 596 - Pages: 3
...Chapter 1 Closing Case Jumpin' Jack Flash 1. What management skills did Jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumer products firm? As a marketing manager at the travel products company, Jack was able to demonstrate a few management skills that helped in his success at the company. He was able to show his technical, conceptual, diagnostic, and decision making skills, and not to mention, his ability to plan, organize, and lead, also helped him to come up with a new product. These skills enabled Jack to excel in this position with the company. As vice president of a consumer products firm, Jack was able to spot promising items in the company’s new product pipeline. Because of his ability to monitor and evaluate the products, as well as his technical and conceptual abilities, Jack quickly gained the attention of upper management at the company. This time Jack showed a great deal of decision-making skills that are required at all levels of management. However, it is required more at the top-level of management. A manager must be able to make quick and correct decisions. He must also be able to implement his decision wisely. 2. Should Jack have taken the special assignment offered him by the consumer products firm? What kinds of skills was the president of overseas operations thinking about when he offered the assignment to Jack? In my opinion, Jack should have taken the special...
Words: 504 - Pages: 3
...will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part, we provide a brief introduction of the company, McDonald’s, and the lawsuit. In the second part, we will use the concepts learned in class to analyze Happy Meal’s influencing strategies and the organizational changes...
Words: 4655 - Pages: 19
...Ellen Moore Living And Working In Korea Management Essay In recent years, globalization has accelerated the emergence of many global companies that operate across geographical borders and require high levels of cross-national interdependence and cross-border flow of products, technology, capital and people. Businesses are expanding internationally through alliances and joint ventures, as well as mergers and acquisitions. This driving force has resulted in a growing number of people seeking international careers outside of their home countries. Ellen Moore, an experienced systems consultant who worked for Systems Consulting Group (SCG), a unit of Western Systems Inc. (WSI), was sent to Korea to manage a project involving a team of North American and Korean consultants. WSI newly entered the Korean market in 1990 through forming a joint venture (JVI) with Korean Conglomerate Inc. (KCI). Ellen was selected based on her strong background in project management, her creativity and technical abilities. She also had successful international experience working in Bahrain before, which may be helpful to her journey working in Korea, a new different foreign country. Ellen Moore- the international manager For Ellen, an expatriate manager who has limited knowledge of Korea and did not obtain any training from SCG prior to her arrival in Korea, living in Korea produced constant and unexpected challenges to the ways of perceiving, acting and valuing things, making it difficult for her to...
Words: 3114 - Pages: 13
...Bachelor of Science in Business Administration Major in Marketing Management Polytechnic University of the Philippines Sta. Mesa, Manila 2008-2012 Secondary : Marikina High School F. Toress Concepcion I, Marikina City 2004-2008 WORK RELATED EXPERIENCE November 2009-January 2010 Student Trainee On-the-Job-Training Landbank of the Philippines -Issuing receipts for payment of SSS, Philhealth and Pag-ibig Fund. -Assisting the clients who want to have their new account. -Ensure proper documentation and filing. November 2011-February 2012 Student Trainee On-the-Job-Training Sales Administration department Emerald Headway Distributors Incorporated -Provide Sales and Marketing support to ensure that operations are maintained in an effective and accurate manner. -Prepare correspondences, reports and other documents requested by supervisor. -Provides administrative supports in all forms of communication from calls and email inquiries. July 23 & 26, 2011 Researcher Geiser Maclang Marketing Communications, Inc. -Completed a total of 20 hours contributing to the completion of Marketing Research. Surveying a total of 30 bus passengers on the study of their behavior and pattern. October 2009-March 2019 Marketing Research Effectiveness of Jack n’ Jill products to the student...
Words: 511 - Pages: 3
...definitions of brand positioning, probably the most common is: identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition). Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customer's mind. Positioning is a concept in marketing which was first introduced by Jack Trout ( "Industrial Marketing" Magazine- June/1969) and then popularized by Al Ries and Jack Trout in their bestseller book "Positioning - The Battle for Your Mind." (McGraw-Hill 1981) This differs slightly from the context in which the term was first published in 1969 by Jack Trout in the paper "Positioning" is a game people play in today’s me-too market place" in the publication Industrial Marketing, in which the case is made that the typical consumer is overwhelmed with unwanted advertising, and has a natural tendency to discard all information that does not immediately find a comfortable (and empty) slot in the consumers mind. It was then expanded into their ground-breaking first book, "Positioning: The Battle for Your Mind," in which they define Positioning as "an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances" (p. 19 of 2001 paperback edition). What most will agree on is that Positioning is something...
Words: 627 - Pages: 3
...CASE STUDY On Human Resource Management ( Performance Management & appraisal) Group Members Abid Aziz Rusho 102011132 Raziz Sultana 111011106 Submitted To D. R. Arefin Submission Date: 1st july , 2013 Jack Nelson’s Problem: After researching Jack Nelson’s problem application case, here we find some problem that was faced by Jack Nelson, a new membar of the board directors for a local bank at home office. In this case, we have to solve some questions to fix out Jack nelson’s duty to carry out a successcive result for the local bank. * What do you think is causing some of the problems in the bank’s home office and branches? * Since,There is clearly a problem with communication and the effects are seen in the area of employee commitment. Additional contributing factors include the lack of consistency in the policies and procedures of various locations. There is no straight rules to the staffing activities of this Organisation. Clearly the absence of an HR department & the manager in the main office is behind many of all of these problems. * Do you think setting up an HR unit in the main office would help? * Surely, it would. Since there are HR-related...
Words: 408 - Pages: 2
...help it be able to meet its daily obligations all aimed to satisfying their customers. A business needs the overall manager who foresees the activities and more so makes decisions when needed. Thus a manager such as Jack need to have the ability to influence and command the actions of the business such as purchasing the different goods and determining the distribution method, location and at what time should the delivery be made. A business also needs a strong workforce both skilled and unskilled who are aware of the business strategies and cooperate towards achieving it within the scheduled time. This is because a business should have goals to achieve for it to aim at a better and improved future. As the business widens its market and premises, it changes the design of staffing too as there exist many obligations and responsibilities to be taken care of. The business now adapts a new organization structure to enhance communication and responsibilities. The main aim of a business is always to satisfy its customers’ needs by delivering better and quality goods and services that meet the required and expected standards. Customers need to be taken care of by attracting them to try and use the company’s products. This is achieved through good and properly planned marketing strategies which are capable of attracting the customer’s attention and convincing them to purchase the product and give them the reason to come back. Finally, a company needs to observe the laid out ethics, rules...
Words: 1585 - Pages: 7
...Faculty of Journalism and Media Communications Assignment Cover Sheet |Student name: |Adebayo Olaniyi | |Student number: |2910750 | | |Course: |Digital Communications |Stage/year: |1 | |Subject: |Marketing, Branding & Audiences | |Study Mode: |Full time | | |Part-time |x | | |Lecturer Name: | Robbie smith & Stephen o leary | |Assignment Title: |Select two firms: (a) a small Irish business and (b) A large transnational firm. | |No. of pages: | | | |Disk included? |Yes | | |No |x | ...
Words: 2546 - Pages: 11
...Technology has pushed humans into a new age of communication and has taken control of the way we interact with each other. Social media platform's like Twitter are just one of the many ways humans have evolved to communicate with. Social media isn't a new concept known to man. Social media is a computer-based technology that allows its users to share ideas and information on different networks and platforms. The earliest forms of communicating by man were documented by Neanderthals in prehistoric times with drawings and symbols in caves. Since then the way we communicate as a society has advanced, but the concept is still the same. As humans we long for social interaction and social media provides that. Social media was originated as a tool...
Words: 1063 - Pages: 5
...Switzerland Market Plan MBA 525: Applied Marketing June 10, 2014 City University of Seattle Abstract This article is a market plan for the beverage company Jack-up to launch products in Switzerland. The paper will first briefly introduce Jack-up’s plan on brand name, packing, market position and risks of launch products in the new market. Then, it will provide a Swiss environment analysis and Swiss market analysis. After that, this research will offer the SWOT analysis and sales forecast of Jack-up Switzerland Company. Finally, the article will discuss the advertising and promotion strategies that Jack-up will utilize. Introduction Jack-up is a leading beverage company in the United States. The company owns over 10 plants in the U.S. engaged in the production of soft drinks such as bottled water, carbonates, concentrates, vegetable juice, fruit juice, coffee, and Tea. In order to expand its business in European market, the company plan to launch products in Switzerland. Totally, Jack-up will launch 5 categories of soft beverages which include bottled water, concentrates, vegetable/ fruit juice, coffee, and Tea. The company will launch carbonated drinks because of lacking ability to compete with the strong competitor Coca-Cola at the beginning of stepping into Swiss market. Since Jack-up has a good reputation in USA, the company will keep using “Jack up” as the brand name and company name in the new market. For packaging, Jack-up will use PET bottles because it...
Words: 5453 - Pages: 22
...person’s position/title in MediSys Corp? Jack Fogel is the project manager. Title: Project Leader 3. Who is the Project Champion? What is this person’s position/title in MediSys Corp? Valerie Merz is the project champion. Title: Business Leader 4. Who is the Project Sponsor? What is this person’s position/title in MediSys Corp? Art Beaumont, the company president, is the project sponsor. 5. Who are the other people mentioned in the case and what are their roles? Valerie Merz – Marketing Manager & IntensCare Business leader – in charge of P&L of IntensCare Bret O’Brien – Senior Engineering Manager Dipesh Mukherjee – Software Design Manager – Aaron Gerson – Scientist, R&D Karen Baio – Regulatory Affairs 6. What are the key milestones and time-line for "The IntensCare Product Project"? The project needs to meet milestones on design, clinical testing, and production schedule. Once the software design and development is achieved, the project can do clinical trials before moving to production stage. 7. What are the positions of the people mentioned in the case regarding the milestones, time-line, stakeholder roles, and the Triple / Quadruple constraints tradeoffs? Bret O’Brien, the senior engineering manager, is worried about design milestone, because the outsourced software development they have not been able to examine overall integration of the different segments of the product. Valerie Merz, the business leader and marketing manager, does not think that the...
Words: 808 - Pages: 4
...Customers Name: Lecturers Name: Title: Date: 1.0 Introduction. Information technology is an emerging concept and various organizations are adopting the concept in their businesses. In order to remain at the fore front in the current dynamic world, then an organization should adopt the various application of information technology. This will put the organization at the forefront in terms of innovation as well as give the organization a competitive advantage (Hitt & Robert, 2011, p.10). Value chain analysis is a model that was developed by Michael Porter to help an organization develop a strategy for its organization. Michael porter suggested that organization activities can be grouped into two major categories which include the following; primary and support activities. Primary activities are those activities that are geared towards the creation and delivering of a product. Examples of primary activities include component assembly (Schmitz, 2005, p.20). Support activities on the other hand are not directly related to the production of a product or service. Such activities are those activities that can increase the efficiency or effectiveness within a business. For example, human resource management is an example of support activities. This essay is going to evaluate the process of value chain analysis and its application in the following two companies; Netflix and Redbox companies. 2.0 Background information. Netflix is an online movie streaming and email...
Words: 1651 - Pages: 7
...Running head: Communication framework Communication Framework and Training Plan Southern New Hampshire University IT 520 Technical Communications 1 Communication framework 1 2 Abstract 2 The VP of the Bold Flash’s Mobile Division, Roger Cahill, recognized that technical 3 communication was a major contributor to the struggling division’s problems. Increased 4 competition, lower profit margins, a change in leadership, and the challenges of effective 5 communication between groups geographically dispersed with different time zones exacerbated 6 the Division’s problems. 7 8 This paper will focus on improving the product documentation for technical and non-technical 9 audiences. Student Work Sample: IT-520-001 Communication framework Communication Framework and Training Plan 10 Background and Area of Focus Bold Flash’s 2011 revenues were attributed to sales to original equipment manufacturers 11 12 (OEM) and direct to consumers buying through retailers, wholesalers or electronics stores. 13 Revenues were expected to increase but completion and pricing pressure were expected to 14 adversely affect profit margins. 15 Many problems within the Mobile Division were attributed to poor technical 16 communication. Focus was placed on poor product documentation that could result in negative 17 reviews online, poor customer goodwill, increased support calls and, ultimately, declining...
Words: 2355 - Pages: 10
