...Jamba Juice Case Study 1/3/14 GBA 513 James Albright Patrick Carson Elizabeth Forte Laura Griffin Introduction Founded in April of 1990 by Cal Poly graduate Kirk Perron, Juice Club, Inc. opened its first store in San Luis Obispo, California. In 1993, Juice Club opened and started two other stores, one in southern California and one in northern California. Juice Club Inc, changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies. Jamba Juice is now a chain of smoothie restaurants with over 700 stores in the United States. Jamba Juice can be found in shopping malls, airports, colleges, inside other stores, and they have over 500 independent locations. Jamba Juice celebrates life. Their mission statements as well as their values portrays the importance of eating healthy, but enjoying what you eat. Jamba Juice’s mission is to become the world’s leading blender of fruit and other naturally healthy ingredients. The company believes that the passion of living a healthy lifestyle by both the customers and their employees is what has made Jamba Juice, Inc. such a successful company. On the Jamba Juice website, it states that Jamba Juice has one, timeless purpose which is to inspire and simplify healthy living. Jamba Juice hopes that their values are reached through the many different offerings provided. The acronym F.I.B.E.R best sums up these values: * Fun. Have FUN! Enjoy what you do. Live a healthy, energetic...
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...Competitive Analysis The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic. Fun 4 Life Fitness will seek to have a competitive edge by providing customers with stellar customer service along with offering a variety of programs and equipment that is sure to develop a following for Fun 4 Life Fitness Center, LLC. Key Competitors The key competitors that have fitness centers in the Corpus Christi area are Gold’s Gym, Freedom Fitness of Corpus Christi, Corpus Christi Snap Fitness Center, and Corpus Christi Athletic Club. Gold’s Gym specializes in providing some of the best cardio and strength equipment to help people realize their goals. Some of their strengths include the programs they offer, their personal trainer staff, and most importantly, the Gold’s Gym brand name. They have built up a reputation for being...
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...McDonald’s Corporation Marketing Plan Susie Ransom MKT Abstract This paper discusses McDonalds Marketing Plan for the future. Below I will cover the goals and objectives of their current and future coals for the corporation. Topics that will be discussed include the Situation Analysis, customer environment, competition, economic growth and stability, political trends, technological advancements, sociocultural trends, marketing goals and objectives, marketing strategy, marketing implementation and finally the timeline in which it will take McDonalds to implement these goals. Executive Summary McDonalds is known as the world number one selling Fast Food Company. They serve their famous burgers and fries in over one hundred countries around the world. While the majority of their restaurants are stand alone, they also have many franchises that are owned by everyday people like me and you. Their franchises have been their ticket to success; they are the top in the fast food industry because they stay unified in quality and marketing aspects. No matter which type of restaurant, whether corporate or franchised owned. Although, McDonalds are number one in the industry, in order to stay in their position they need to increase sales through expanding into new markets. They have been successful in the past in China and other markets. One of their strengths lies in their versatility to adapt to the culture of foreign markets. By serving traditional cuisine along...
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...Executive Summary Booster juice franchise offers a wide variety of smoothies comprising of pure juice, fruit sorbet, vanilla frozen yogurt, frozen fruit, fresh yogurt. The store will be located at Preston Crossing at the mini mall strip, opposite Walmart. The shop will be incorporated with one manager, four part-time and two full time employees. The manager will be on salary and will oversee all operations. Two supervisors will oversee day to-day operations of the shop and the four part-time employees will be responsible for customer services. Both full time and part-time employees will be paid hourly wages. Initial requirements for all furniture, fixture, computer software and hardware and equipment will be supplied by Booster Juice Inc as part of the turnkey operation. All other supplies will be purchased from Booster Juice Inc. Our shop will be incorporated. Richard Azinwi, Nadia Maqbool and Ravi Brar will be the equity owners. We will have a total of seven employees comprising of one manager, two full time supervisors and four part-time employees. As part of our franchise deal, Booster Juice Inc will offer continuous training and support to our employees. Marketing for the Booster Juice is done by the franchisee and franchisor. The franchisor will do large scale marketing for all of the franchisees, as per the royalty agreement. Our Booster Juice will concentrate on local advertising. We will be doing an aggressive advertising in the first year to create store awareness...
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...Strategy and Positioning Paper Name MKT/421 August 17, 2014 Instructor Starbucks offers the finest coffee sourced from across the globe. Their main focus would be the quality of their coffee and customer services. The company continues to invent drinks to keep ahead of competition. So our team decided to add and expand the Starbucks’ cold beverage portfolios. We like to present the new Fruity Berry Sherry drink. The Fruity Berry Sherry has a combination of antioxidants, amino acids and omega fatty acids that support the immune system and kills destructive free radicals from the bodies. Presenting the new Fruity Berry Sherry drink to the market gives Starbucks’ customers a classic flavor with a twist. The Nutrition Facts Per Serving (12 fl oz) is as follow Calories 110 | Calories from Fat 0 | | % Daily Value* | Total Fat 0g | 0% | Saturated Fat 0g | 0% | Trans Fat 0g | | Cholesterol 0mg | 0% | Sodium 10mg | 0% | Total Carbohydrate 21g | 7% | Dietary Fiber 0g | 0% | Sugars 26g | | Protein 0g | | Vitamin A0%Vitamin C98%Calcium2%Iron0% | Caffeine 0mg** | *Percent Daily Values are based on a 2,000 calorie diet. | Company Overview Starbucks has been in operation since 1971 in Seattle’s historic Pike Place Market growing from one store to more than 21,000 stores in 65 countries. ("Starbucks", 2014). Starbucks specializes in specialty coffees and snacks. The customer policies encourage customers to come in and stay, offering free WIFI and...
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...Table of Contents 1. Company Background 2. Industry Research * Competitors * Suppliers * Economic Conditions * Industry Trends * Regulations 3. SWOT & Environmental Scanning 4. Greentraks Analysis 5. References 6. Table of Addendums 1. COMPANY BACKGROUND Burgers and Brew is an innovative chain that is unlike any other restaurant in Chico. The first Burgers and Brew was established in 2000. The Chico location has been here since 2010 and is located in the historic downtown at 201 Broadway Street. The business is family owned and operated by Philippe and Derer Zawaydeh who are brothers that reside in the Folsom area. The first Burgers and Brew location was opened in Davis which is located at 403 3rd Street and the second location was opened in Sacramento located at 1409 R. Street. There is also one other Burgers and Brew restaurant that is inside of the Sacramento Airport, but it is a franchise, so it is not owned by the brothers. This sustainability report will focus on the Chico location and both the current and possible future sustainable practices that are practiced inside their restaurant. Burgers and Brew hours of operation are Sunday thru Wednesday 11am to midnight and Thursday thru Saturday 11am to 3am. Distinguishing themselves from restaurants with similar offerings through impressive customer service and satisfaction, Burgers and Brew caters to all by offering over 70 bottles of variety craft brews, 18 on tap, while serving nothing...
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...Company G 3-Year Marketing Plan Assessment Code: MKT-VZT Student Name: xxx Student ID:xxx Date: 12/09/2014 Blend and Go Blend and Go Mentor Name: xxx Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Company G is a reputable electronics company that is well established. It has high research and development standards with extensive testing on products before release. Company G also boasts great relationships with suppliers and retailers. I am excited to announce the introduction of Company G’s first foray into the small electronics market with the Blend and Go, a revolutionary household blender that enables consumers to blend and go! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G’s Blend and Go is a dynamic...
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...Cogavém | Agave ◦ Coconut ◦ Maqui Berry | | Cogavé is an all-natural, healthy, and effective energy drink. The product strategy is defined in this marketing plan. | | Chad Rodriguez, Alvaro Alvarez, John Paul Mejia, Sabrina Casillas, Huda Tanjung | 5/26/2011 | | Table of Contents I. Executive Summary 3 II. Company Analysis 3 Mission Statement 3 Company Location 3 III. Situational Analysis 3 External Market Environment 3 Economic Environment: 3 Technological Environment: 3 Political Environment: 4 Cultural / Social Environment: 4 Natural Environment: 4 SWOT Analysis 4 IV. Competitive Analysis 5 Competitors’ Advantage: 5 Perceived Advantage: 6 V. Customer Analysis 7 Product Market 7 Product Type 7 Customer Type 7 Customer Needs 7 Geographic Area 7 VI. Target Market Strategy 7 Target Market 7 VII. Positioning Strategy 9 Future Target Market 10 VIII. Marketing Mix 11 Customer (Product) 11 Cost (Price) 12 Capabilities (Place) 14 Competition (Promotion) 15 IX. Action Plan 16 X. Long Term Objectives 17 I. Executive Summary The Cogavém brand was inspired by a growing demand for a natural and healthy alternative to the current energy drink market. Our flagship product, Cogavém, includes three essential ingredients: maqui berry for energy, coconut water for hydration, and agave nectar for flavor. Our company recognized the need for something different - an energy drink that is actually...
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...RETAIL PLAN ROBINSONS MAGNOLIA A Final Paper Presented to the Marketing Department De La Salle University In partial fulfillment Of the course requirements .in MARKRET. Del Carmen, Michelle Felizardo, Miguel Moynihan, Danny Tan, Miya Yatco, Jethro August 28, 2013 A. Assessment of the Mall Retail Audit by Classification *See Appendix A Target Market Description This mall caters to a demographic of young professionals with an age ranging from 23-30 both male and female genders either single or newlyweds in the B and C socioeconomic classes. they are the dominant demographic that the mall caters to this is reinforced by the abundance of the available condominiums within the area making the mall and the area around it a mixed use development. this ensures the inevitability of the residents of these condos, which will most likely be yuppies due to the “condo living” nature of these residences, will definitely buy from nowhere else but robinsons magnolia since it is just simply convenient to do so. Although the mall is situated in an area with quite a number of educational establishments such as LSGH and it gets a lot of visits from students that are in the area it is really still the yuppies that bring in the most business since they are the ones that have the most purchasing power. any revenue produced from the students is usually either on impulse such as an after final exam binge or the fact that it is really just the nearest place to make a purchase so the mall also leverages...
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...Executive Summary Industry and macro-environmental analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low concentration. Combined, the top industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force was 62.4M employees, up 2.4%. In accordance with Porter’s Five Forces framework, the forces that shape competition in the restaurant industry have a moderate to high impact on competitiveness. There is a moderate threat of new entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an opportunity...
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