...JAMBA JUICE Jamba Juice Introduction Jamba Juice Company is a company that was originally under the name Juice Club. The company began its operation using a franchising strategy. The company, which began its operations in 1990, transformed to Jamba Juice Company in 1994, following the emergence of other companies that provided similar products. Jamba Juice Company focuses on the provision of healthy juice and smoothies. Expansion strategies led to the merging of Jamba Juice Company with Zuka Juice Inc. Since then, the company’s operations grow on a daily basis. Several strategies focus on the analysis of the business environment, and the influence that these have in the operation of the company. The company also focuses on a rich culture and experienced personnel to boost its success in the market (Jamba Juice Company, 2010). Development of the Culture of the Company The company had to develop a unique cultural disposition to achieve maximum success and differentiate the company from similar service companies. Culture development assists in increasing employee passion and customer preference of the company’s products. One culture developed by the company was focusing on recruiting an experienced and innovative team of leaders. Most of the managers had at least 15 years of experience in business operation. The company also developed a culture of high store capability. The managers were to aim at staffing the company with trained personnel...
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...Financial Summary………………….……………………………………pages 8-9 History and Background Kirk Perron, the founder of Jamba Juice, had a desire of self-business since he was very young. At the age of 16 he started to work at Vons, bagging groceries, and ultimately he became assistant manager at Safeway. This process helped him to gain 10 years of valuable retail experience. At the age of 25, he stop his day job and worked late night stocking groceries and started working out and bicycling during the day. Usually after exercising, he would buy a smoothie, which was healthier than frozen drinks. This eventually put the ideas in his mind to open his own smoothie store. Kirk Perron started to gather his people to help him launch the business. He met his director of research and developer, Joe Vergara, at Safeway store who already was involved in the juice bar business, Kevin Peters who became director of partnership development, and Linda Ozawa the head of marketing. One of the obstacles that Kirk Perron faced at the start of the business was the fact that he could not convince the bank to get loan. Therefore, he had to sell his apartment and borrow money from his mother and his friend, all together he got $115,000. This is how they could get their first location on San Luis Obispo and in April 1990, they opened their first smoothie store, and named it Juice Club. By the end of second year, Juice Club was turning profit and Kirk Peron was ready to expand the business. Since he was unsuccessful with...
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...Marketing Instructor: Dr.Trenessa Williams October 3rd, 2015 Jamba Juice Case Study The survival of any organization is made and habituated by the atmosphere attributable to perceptions, resources, issues, and probabilities. Attributable to the ever dynamical atmosphere it's essential for any business to look at the relevant changes of the environment and devise strategies to adjust to variations. For a corporation to succeed, a corporation must conquer the trials of the constant shifting atmosphere. In rapidly changing environments, one rule of thumb applies: If you don't adapt, you don't endure. That's the core idea behind environmental scanning. It is defined as the means by which organizations gather information on changing conditions and incorporate those observations into a process where necessary changes are made. (Dalton, 2011). Conducting an environmental scan for the following corporations Jamba Juice can supply a background to extend possibilities and distribute the resources in expectation of the changes within the environment. Begun in 1990, referred to as The Juice Club, their stores area unit presently open in many nations providing therefore their shoppers with a shocking eudaemonia background of the simplest ingredients, significant aministration, and astounding flavors, supplements and mixtures. Jamba Juice is a company that has supplementary belives on carrying on with an adjusted method of life that...
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...Jamba Juice Case Study 1/3/14 GBA 513 James Albright Patrick Carson Elizabeth Forte Laura Griffin Introduction Founded in April of 1990 by Cal Poly graduate Kirk Perron, Juice Club, Inc. opened its first store in San Luis Obispo, California. In 1993, Juice Club opened and started two other stores, one in southern California and one in northern California. Juice Club Inc, changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies. Jamba Juice is now a chain of smoothie restaurants with over 700 stores in the United States. Jamba Juice can be found in shopping malls, airports, colleges, inside other stores, and they have over 500 independent locations. Jamba Juice celebrates life. Their mission statements as well as their values portrays the importance of eating healthy, but enjoying what you eat. Jamba Juice’s mission is to become the world’s leading blender of fruit and other naturally healthy ingredients. The company believes that the passion of living a healthy lifestyle by both the customers and their employees is what has made Jamba Juice, Inc. such a successful company. On the Jamba Juice website, it states that Jamba Juice has one, timeless purpose which is to inspire and simplify healthy living. Jamba Juice hopes that their values are reached through the many different offerings provided. The acronym F.I.B.E.R best sums up these values: * Fun. Have FUN! Enjoy what you do. Live a healthy, energetic...
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...MAN 4720 Jamba Juice Advertising and marketing often comes down to making your customers intelligent enough to buy your products and services. Costumers have to understand what it is you're selling, how it'll help them, and how much better it is than any other product or solution that they are looking for. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavors, nutrients and variety. Jamba Juice is a company that follows and belives on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers' fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company's main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables. The main marketing issues for Jamba or any other company are social, economic, technological, competitive, and regulatory when compared with a environmental scan of the United States of America. If a Juice Club were to be open near our Edison State...
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...Problem Statement and Criteria Jamba Juice PROBLEM STATEMENT In the past, Jamba Juice Company had a primary growth strategy of increasing brand awareness through accelerated franchise development and penetration of existing markets. However, due to increased market saturation, Jamba Juice has had a difficult time competing with other premium quality blended-to-order fruit smoothies, squeezed-to-order juices, blended beverages, and healthy snack companies. From 2008 to 2010 Jamba Juice experienced a negative difference in total revenue of over $80,000. In addition, from 2007 to 2010, Jamba Juice had fallen off the list of one of the Top 50 Quick-Service and Fast-Casual Chains, to 57th in its market segment. This is directly related to a lack of promotions, lack of customer retention, and lack of seasonally appropriate menu items during the cooler seasons. As market penetration continues, solid growth strategies will be extremely important to remain competitive in the market. CRITERIA Criteria 1: Increase the percentage of sales during the cold season by 5% over a 3-year period. Criteria 2: A 5% improvement in customer retention rates over a 3-year period. Criteria 3: Increase market share by 2% over the next 3 years. ALTERNATIVES Alternative A: Develop a product that is desirable to consumers during the cold season. Alternative B: Enhance the customer loyalty program, offering more incentives to return. Alternative C: Create and expand...
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...MGT 4800 – Strategic Management Case Study Write Up – Jamba Juice April 8, 2013 Major trends in the general environment Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy smoothies and other nutritious foods for customers on the go. Even though there are direct competitors such as Planet Smoothie, Starbucks, Dunkin Donuts, Panera Bread and McDonalds, Jamba Juice remains competitive by offering its unique blend of smoothies. They are made with real fruit and 100% fruit juices that are blended to order. They are also rich in vitamins, minerals, proteins, and fiber. No other competitor comes close to providing such a healthy substitute. In addition, Jamba Juice is trying a new tactic by offering baked goods, oatmeal, wraps, sandwiches and flatbreads in order to attract more customers. To stay on trend with the hot beverage market, Jamba has recently added its hot blends products which include three tea latte flavors, six varieties of tea pouches and classic hot chocolate made with premium natural and organic ingredients. To differentiate itself from traditional fast food competitors, Jamba Juice has positioned its products, made from fresh produce and natural ingredients, as healthy alternatives to conventional fast food fare. Due to the vast options in size, calorie content and relative sweetness, Jamba’s smoothies, baked goods and meals could serve as a light snack, sweet treat, or meal replacement for on-the-go...
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...Case analysis for Jamba Juice and the Foam Cup Yichao Song 02/17/2015 The famous smoothie company, Jamba Juice is facing a significant issue that a student has stated a petition against Jamba’s foam cup because it is not environment friendly and harmful to health. As CEO of Jamba, James White has to come up with a strategic breakthrough to face with the issue. As a CEO of the company, he has to consider the benefits from each group of stakeholders, such as customer, shareholders, and environment activist. First, there is no doubt that some customers of Jamba Juice prefer using polystyrene foam cups because it is very convenient to them. With polystyrene foam cups, they don't have to bring their own cups and clean them after using. More importantly, compare with other types of disposable cups, polystyrene foam ones are good insulators, which are able to keep warm drinks warm and cold drinks cold. On the other hands, since Jamba is building its name as a green and healthy drink, most of its customer are educated and care about their health. They would prefer using those harmless and environment friendly cups. In that case, I would like to believe that its customer will not fully support polystyrene foam cups. For the shareholders, most of them will pay more attention in short-term profitability of the company. Especially, when the company is facing net losses in the past few years, they might compromise companies’ reputation to gain short-term interests. Using polystyrene...
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...Opportunity The United States is fat. The fruit and juice industry is a 3 billion dollar industry that needs to be addressed by my company Sun Tan. The indoor tanning industry is a 5 billion dollar industry serving more than 30 million Americans. We intend to merge these two productive industries under one roof and reap the benefits of a combined 7-8 billion dollar industry. From 2001 to 2006 smoothie sales grew at a rate of 82%. People need somewhere they can go and get a quick tan followed by a refreshing healthy beverage or meal replacement. Busy people find ways to work more efficiently in order to achieve desired results; that includes tanning then reaching for a refreshing beverage. Sun Tan is a full service smoothie café and tanning salon offering a fun Polynesian theme including healthy snacks and collectibles. The smoothie and tanning industry are some of the fastest growing industries in history. Few shops offer both tanning and smoothies in one location. You can find such business endeavors on each coast, but not here in the Dallas Ft. Worth metroplex. Dallas has the perfect demographic makeup to support such an undertaking. The target market for this opportunity is actually comprised of a couple of different groups. Primarily the targets are 18-34 year olds and women. Generation X and Y consumers are demonstrating a huge concern with nutrition and fitness that separates them from the Baby Boomers and older generations. Smoothies have emerged as the best vehicle...
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...Strategies Forward Integration: Jamba’s attempt to take control of new distribution channels could expand their presence in the industry. Backward Integration: Jamba could grow their own products and produce materials to cut costs and spending. Horizontal Integration: Jamba introduced bread, soups, and pretzels to their menu in order to expand their product offering. Retrenchment: As a form of survival, Jamba was forced to close their least profitable stores. Related Diversification: Jamba’s licensing agreement with Whole Foods and franchise structure diversifies Jamba’s risk and consumer contact. Competitive: Jamba’s focus on broad differentiation by using the freshest produce and producing the highest quality smoothies separates themselves from the industry. Competencies and Deficiencies...
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...Starbucks SWOT Analysis 2016 I. VMO/History Name | Starbucks Corporation | Industries Served | Restaurants (Coffeehouses) | Geographic areas served | Worldwide (23,043 coffeehouses in more than 68 countries) | Headquarters | Seattle, Washington, United States | Current CEO | Howard Schultz | Revenue | US$19.163 billion (2015) 16.5% increase over US$16.448 billion (2014) | Profit | US$2.757 billion (2015) 33.3% increase over US$2.068 billion (2014) | Employees | 238,000 (2015) | Main Competitors | Caribou Coffee Company, Costa Coffee, Dunkin Brands Group, Inc., Green Mountain Coffee Roasters, McDonalds Corporation, Nestle S.A, and many other Restaurants and Coffee Houses. | II. Introduction The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel with a vision to educate American consumers about the fine coffee drinking experience. In 1987 Howard Schultz took over the Starbucks Group, he wanted to create the Italian espresso bar experience in America by creating a personal relationship between the customers and their coffee. Just within a couple of years they grew from a small coffee business house to a multi-million dollar player in the industry by buying only the best coffee available and providing the people with an unmatched store experience. As standing, Starbucks is number one in the specialty coffee industry, with more than 12,000 shops in more than 35 countries...
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...JULY 17, 2006 JOSEPH B. LASSITER, III Juice Guys (A) CREATING THE ULTIMATE JUICE SHOP: Squeezing and Blending the Data to Get to the Juice !!! Sharon Fox Cindy Rushmore Harvard Business School Faculty Sponsored Field Study Preliminary Draft ________________________________________________________________________________________________________________ Sharon Fox and Cindy Rushmore HBS MBAs ’99, prepared this case under the supervision of Professor Joseph B. Lassiter, III as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This case is a revised version of a field study performed by Sharon Fox and Cindy Rushmore supervised by Professor Lassiter and a course paper prepared by Sharon Fox for the Customer Behavior Laboratory course supervised by Professor Gerald Zaltman. Copyright © 1999 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. Purchased by Jordana Blesa (Babesktr@aol.com) on January 11, 2012 800-122 Juice Guys (A) CONTENTS I. II. Introduction...
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...appendices I)……………………………….13 Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
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...industry is growing at an annual rate of 3 percent, while the fresh juice and smoothie sector is growing at an annual rate estimated at 30 percent. Jamba Juice offer customers a healthy, quick service food concept ideal for health conscious customers. Jamba Juice is a chain of specialty restaurants. As the name suggests, Jamba Juice is retailer that sells a variety of different types of juice drinks and smoothies. JJ's goal is to provide customers with a healthy alternative to fast food that tastes great, is convenient, nutritious, and suited for their customers' active lifestyles. Jamba Juice does not sell anything that customers could not make for themselves at home. With a lot of imitators entering the business, all of whose names began with the word "juice," Perron wanted to distinguish the company from the pack. Moreover, Jamba Juice became a store concept that offered a hipper, festive, more Starbuck-like quality, a decided move away from a bland health store look. The word "jamba" means "to celebrate" in Swahili, and in turn Jamba Juice celebrated a healthy lifestyle. The brightly colored decor of the new stores and the smoothie names contributed to the effort to brand the Jamba Juice sensibility Perron says. I'm surprised there aren't more companies creating a culture beyond selling, [offering] a soulful experience for the customer. That's been the basis for our success. BUSINESS CONCEPT: Jamba Juice is a company that follows on living a balanced lifestyle that integrates...
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...testing this page Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you’re selling, how it’ll help them, and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavor, nutrients and variety. Jamba Juice is a company that follows on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers’ fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company’s main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables. The main marketing issues for Jamba or any other company are social, economic, technological, competitive, and regulatory when compared with a environmental scan of the United States of America. If a Juice Club were to be open near the University Of Massachusetts...
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