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Jct2 Task 2

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A. 1. Brand Design: When determining brand design, I consulted the lists of criteria each of my target markets claimed would be the most important items they wanted in their computers. All of the things they desired most were not available to me at the beginning of the simulation, and because I did not design new models for the third and fourth quarters, I was unable to give them the other components that they required later in the game. I started with 2 models, a portable and a desktop. The TN Portable was designed for the Traveler’s market. The TN Desktop was designed for the Workhorse market. I examined the specifications that each of my target markets was looking for and tried to give them products that they would enjoy. Both designs had the base components, office software, multi-media for office, standard keyboards, and standard networking. The portable also included the slim rugged design, 10 inch monitor, and standard computing power. The desktop was packaged with gaming software, a 15 inch monitor, and high performance power. Before the end of the simulation I had modified each brand, designed new brands and stopped producing all except for the TN Desktop and the modified TN Portable II, which unlike its predecessor offered games and high performance power. Although I did well in both target markets, none of my designs for portable computers were actually recommended to the traveler’s market. If I had produced a new computer later in the game I would have been able to give the Traveler’s market the larger screen they wanted, I was unable to provide those on the modifications because I had pre-existing inventory for those computers. If I had sold the rest of my inventory before starting the fourth quarter, I would have been able to add the newer modifications and probably could have been recommended to the traveler’s market, which would have increased

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