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Proposal for Online Business Expansion
Part 2
U Dirty Dawg Mobile Pet Spa is a pet grooming business that travels to customers home and provides business-to-consumer grooming services, they are located in Saint Cloud, Florida and serve majority of the cities in the surrounding area. Mobile grooming is a personalized service and typically charges $10-$20 higher than salon grooming and by keeping their cost low U Dirty Dawg can offer their services at a competitive price. The benefits of mobile grooming are that it saves the drop off and pick up time, avoids the dog hair mess in the car, and it is beneficial for pets that are sensitive and anxious around other animals. Estimated that 68% of all U.S. households own a pet, which equates to 82.5 million homes and in 2013 the pet industry represented $55.33 billion dollars (American Pet Products Association, Inc., 2014). The pet industry is a very lucrative industry and it is important that this company take ahold of their target market and expands their business. At the present the company does not have a strong online strategy; it has a web page with their contact information, price list, about us, benefits of grooming, and pictures. All sales are done over the phone or in person and their email are used to provide additional information to potential customers.
The local market is starting to get saturated with competition and the company is aware of the importance to have competitive advantage over their competitors and position them in a way that distinguishes from others. The company understands that they need to use the access-based strategy to create an approach to reach customers in a unique way than what their competitors have and are currently doing. It is strongly recommended that the company develop an online business expansion strategy to attract more customers to grow capital and use that towards

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