In Killing Us Softly 4, she discusses the harm an advertisement can do to the female perspective and image ideally for both young women and men. We’re exposed to 3000 brands a day on average and often without actually realizing what we’re seeing, and babies at the age of six months can recognize corporate logos. That’s scary, especially when you think about what exactly advertising is often telling us. Kilbourne isn’t trying to say that advertising causes violence, but she does emphasize the way that advertising often turns women into objects. In any situation, the objectification of humans is the first step towards violence. How is this objectification achieved? First and foremost, advertising often dismembers the female body. There’s a focus