...might be used include: recognition of to the role of advertisement in American society and culture, research projects aimed at exploring discrimination against women and/or the role of advertisement in America, and finally, for pure reasons of interest. Kilbourne says that advertisements give the message that what is most important is how we look. We must spend time, energy and money on our outward appearance or else we are failures. Advertisements say that we can look a certain way if we try hard enough. However, the fact of the matter is that we all fail because there is no such thing as perfection. It is this kind of powerful message that influences self-esteem and also men’s perceptions on acceptable ways of treating women. Kilbourne argues that advertisements treat women as though they are objects. Advertisements have turned women’s bodies into objects such as beer cans and scissors. This method of turning a woman into a thing can be violence. She also states that advertisements portray women as not being fully human. For example, in many advertisements, only one part of the body is focused on, such as the rear, legs or breasts. Men do not live in a world where their bodies are scrutinized; only women do. Kilbourne asserts that five percent of women have the ‘ideal’ body type that advertisements portray. However, this is the only body type that we ever see. She also shares the statistic that one in five women has an eating disorder. Advertisements are significant contributors...
Words: 1183 - Pages: 5
...Eat clean, be strong is the title of my ad that describes women in numerous ways. Jean Kilbourne mentions many information regarding woman in the ads in her recent film named “Killing Us Softly 4”. First of all she mentions Americans are exposed to over 3000 brands a day on average, which is a tremendous number. Kilbourne states in advertising, all that matters is looks. She gives many examples of that in ads using women's bodies, hair, skin, and also their size. Also, women are then given a stereotype. Positive stereotypes such as their body, tan skin color, being tall, are all rewarding. Negative stereotypes also impact women, such as being short, weak, boring, ugly, and quiet. Furthermore, she concludes real women in everyday society do...
Words: 1104 - Pages: 5
...society, advertising is an effective and pervasive medium of influence and persuasion, and its influence is cumulative, often subtle, and primarily unconscious [….] It is both creator and perpetuator of the dominant attitudes, values, and ideology of the culture, the social norms and myths by which most people govern their behavior. At the very least, advertising helps to create a climate in which certain attitudes and values flourish and others are not reflected at all. (Kilbourne 120-21) As Jean Kilbourne notes in her article “’In Your Face . . . All Over the Place’: Advertising Is Our Environment,” advertising serves as a form of mediation that not only presents us with products and information, but also influences our behavior, our beliefs, and our choices. For this assignment, you will work to understand the messages advertisements send by analyzing an advertisement of your choice, keeping in mind the ploys that advertisers use to manipulate and exploit consumers. The important question here, as Kilbourne says, is not ‘Does this ad sell the product?,’ but rather ‘What else does this ad sell?’. For this assignment, you will select one advertisement from a newspaper, magazine, or website that contains graphics and written text and analyze it according to the criteria that follow. Your reading of the assigned essays for this unit, our class discussion and activities, and your own personal experience with advertising will aid you in this assignment. To Write Your Essay: ...
Words: 719 - Pages: 3
...An analysis of Victoria's Secret Lingerie Marketing Today, Victoria Secret models have by and large become a benchmark of female beauty. They posses what society deems beautiful: mesmerizing eyes, sexy lips, flawless skin, big voluminous hair, and perfect bodies, complete with unusually long and toned legs to complement their beautiful faces. While on the one hand, Victoria Secret’s primary purpose is certainly to utilize these army of girls to sell their products, it is important to look beyond this and recognize that they inevitably sell values, images, and concepts (eg: sexuality). The overpowering presence of these models in the in the media provides a benchmark telling us who we are and who we should be. It also tells us how to look and how to be beautiful. It tells us in order to be acceptable we have to be unnaturally thin.They promote a very unrealistic idea of body image, which are inadvertently translated into "normalcy"- providing audiences with a sense of what is supposedly normal. Either consciously or subconsciously we internalize these values, which then fuels us to strive to become exactly what we see. For instance, we feel ashamed and even guilty if we fail to have stick thin bodies akin to these statuesque models. This "thin inspiration" is clearly apparent when almost immediately after the Victoria’s Secret Fashion Show 2011 aired, many girls set their Facebook statuses to lines such as: “Better go to the gym! Just watched the Victoria’s Secret Fashion show...
Words: 891 - Pages: 4
...Aviva Hurvitz 24 November 2015 Feminism and the Media Representation of Women in the 1970’s Major social change happens when enough people strongly believe in it. The media influences public opinion and thus has the ability to support or destroy these social change movements. In the 1970’s, the second wave feminist movement was attempting to create wide spread social change. Its leading organization, the National Organization for Women (NOW), was focused on dismantling workplace inequality, such as denial of access to better jobs and salary inequity, and protecting women’s rights, such as stopping domestic violence. They attempted to do this through creating legislation and changing public opinion. The media’s representation of women overall at this time counteracted these goals. By creating a derogatory picture of the “feminist”, the media made her unsympathetic to the public. Rather than creating support for the core goals of the feminist movement, the media focused on more controversial topics, specifically gay rights. This negative media coverage of the women’s movement hurt its ability to implement meaningful legislation, such as the Equal Rights Amendment. The way in which print media degraded women, demonized feminists, and connected feminism to controversial topics damaged the progress of second wave feminism in the 1970’s. The definition of a feminist is a person who believes in the social, economic, and political equality of the sexes (Miriam Webster...
Words: 2871 - Pages: 12
...that counting all ads, logos, labels, and announcements a child is exposed to 16,000 images in one day. (Youth Media Reporter 2009). Media and Violence Against Women Often, media such as TV, commercials, movies, music lyrics, and even Halloween costumes, sexually exploits girls and young women; and it perpetuates unhealthy and unrealistic stereotypical portrayals of both young men and women. Sexually violent material can contribute to a social climate in which violence against women is more accepted. According to several studies by the APA Task Force on the Sexualization of Girls (2007), men and women exposed to sexually objectifying and violent images of women from mainstream media were more accepting of rape myths, sexual harassment, sex role stereotypes, and interpersonal violence. Such structures of violence allow violence against women to exist and persist. This handout and activity will analyze the impact of media on the rights of girls and young women from an international human rights framework, specifically the Convention on the Rights of the Child (CRC), and the Convention on the Elimination of All Forms of Discrimination Against Women (CEDAW). The ideals of human rights aim to protect people from abuses and...
Words: 3836 - Pages: 16
...Truthfulness as a Factor in the Language of Advertising There is a possible relationship between truthfulness and the language of advertisement is difficult and hard fact for most advertisers to believe in the world of communication. This has to do with freedom of expression associated with the use of figures of speech such as simile, metaphor, hyperbole, and euphemism (Crystal 1997). To those who hold this belief, there is no relationship we between ethics (from where we conceived the virtue of truthfulness) and the language of advertisement. Some do ask: what does truthfulness have to do with advertisement since it is persuasive? And, that what has truthfulness need to do with persuasion because persuasion often involves cajoling, coaxing, convincing, enticing and inducing. All these as a matter of fact involve exaggeration, falsehood, puffing, and embellishment and over estimation.These raise the question of morality in business. In the field of advertisement, we ask the question of professional ethics, and ethical codes of conduct in relation to advertisement practices. In the field of language, the society also seeks for truthfulness, because language be it of advertising or otherwise, is an instrument for action used to promote our purpose in dealings with others, and in communicating ideas that are divorced from emotion. Truthfulness simply refers to the act of giving true information or facts (in exact manner) about something. Therefore, true statement is based...
Words: 2873 - Pages: 12
...Resources for Teaching Prepared by Lynette Ledoux Copyright © 2007 by Bedford/St. Martin’s All rights reserved. Manufactured in the United States of America. 2 1 f e 0 9 d c 8 7 b a For information, write: Bedford/St. Martin’s, 75 Arlington Street, Boston, MA 02116 (617-399-4000) ISBN-10: 0–312–44705–1 ISBN-13: 978–0–312–44705–2 Instructors who have adopted Rereading America, Seventh Edition, as a textbook for a course are authorized to duplicate portions of this manual for their students. Preface This isn’t really a teacher’s manual, not, at least, in the sense of a catechism of questions and correct answers and interpretations. Because the questions provided after each selection in Rereading America are meant to stimulate dialogue and debate — to generate rather than terminate discourse — they rarely lend themselves to a single appropriate response. So, while we’ll try to clarify what we had in mind when framing a few of the knottier questions, we won’t be offering you a list of “right” answers. Instead, regard this manual as your personal support group. Since the publication of the first edition, we’ve had the chance to learn from the experiences of hundreds of instructors nationwide, and we’d like to use this manual as a forum where we can share some of their concerns, suggestions, experiments, and hints. We’ll begin with a roundtable on issues you’ll probably want to address before you meet your class. In the first section of this manual, we’ll discuss approaches to...
Words: 57178 - Pages: 229
...employment. This important anthology brings together the thinking of leading philosophers, economists and lawyers on this complex subject. Selected recent articles from the multidisciplinary International Labour Review are assembled for the first time to illuminate questions such as how we should define equality, what equal opportunity means and what statistics tell us about differences between men and women at work, how the family confronts globalization and what is the role of law in achieving equality. There is an examination of policy – to deal with sexual harassment and wage inequality, for example, as well as part-time work, the glass ceiling, social security, and much more. A major reference on the best of current research and analysis on gender roles and work. Martha Fetherolf Loutfi has been Editor-in-Chief of the International Labour Review, a Senior Economist for the Brandt Commission and in the ILO’s Employment and Development Department and an associate professor of economics. She has written books and articles on employment, women, energy, environment, capital flows and foreign aid. Price: 40 Swiss francs WOMEN, GENDER AND WORK 30.11.2002 ILO c.i+iv_WomGend&Work WHAT IS EQUALITY AND HOW DO WE GET THERE ? WOMEN, GENDER WORK Edited by Mar tha Fetherolf Lout f i I N T E R N AT I O N...
Words: 243134 - Pages: 973
...2 of 56 Clear Thinking, Critical Thinking, and Clear Writing Students will learn to … 1. Determine acceptable and unacceptable degrees of vagueness in language 2. Understand and identify types of ambiguity 3. Identify the problems generality causes in language 4. Use definitions to increase precision and clarity and to influence attitudes 5. Understand the types of definitions 6. Acquire skills for writing an effective argumentative essay rom August 1987 until January 2007, Alan Greenspan was chairman of the Federal Reserve Board (“the Fed”). Because any remark he made about U.S. monetary policy could cause markets all over the world to fluctuate wildly, he developed a complicated way of speaking that came to be known as “Fedspeak.” Here’s an example: It is a tricky problem to find the particular calibration in timing that would be appropriate to 2/9/2016 12:17 PM 3 of 56 stem the acceleration in risk premiums created by falling incomes without prematurely aborting the decline in the inflation-generated risk premiums.* Greenspan has admitted that such remarks were not really intended to be understood. Asked to give an example by commenting on the weather, Greenspan replied, I would generally expect that today in Washington, D.C., the probability of changes in the weather is highly uncertain. But we are monitoring the data in such a manner that we will be able to update people on changes that are important.* Page 70 2/9/2016 12:17 PM This tells us nothing about the weather...
Words: 15340 - Pages: 62
...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
Words: 219845 - Pages: 880
...GMO MYTHS AND TRUTHS An evidence-based examination of the claims made for the safety and efficacy of genetically modified crops Michael Antoniou Claire Robinson John Fagan June 2012 GMO Myths and Truths An evidence-based examination of the claims made for the safety and efficacy of genetically modified crops Version 1.3 by Michael Antoniou Claire Robinson John Fagan © Earth Open Source www.earthopensource.org 2nd Floor 145–157, St John Street, London EC1V 4PY, United Kingdom Contact email: claire.robinson@earthopensource.org June 2012 Disclaimer The views and opinions expressed in this paper, or otherwise published by EOS, are those of the authors and do not represent the official policy, position, or views of other organizations, universities, companies, or corporations that the authors may be affiliated with. GMO Myths and Truths 2 About the authors Michael Antoniou, PhD is reader in molecular genetics and head, Gene Expression and Therapy Group, King’s Cols: lege London School of Medicine, London, UK. He has 28 years’ experience in the use of genetic engineering technology investigating gene organisation and control, with over 40 peer reviewed publications of original work, and holds inventor status on a number of gene expression biotechnology patents. Dr Antoniou has a large network of collaborators in industry and academia who are making use of his discoveries in gene control mechanisms for the production of research, diagnostic and therapeutic products...
Words: 78055 - Pages: 313
...South Carolina Social Studies Academic Standards Mick Zais, Ph.D. State Superintendent of Education South Carolina Department of Education Columbia, South Carolina State Board Approved Document – August 18, 2011 Contents Acknowledgments.......................................................................................................................... iii Introduction .....................................................................................................................................1 Social Studies Standards Page Format .............................................................................................5 Grade-Level Standards for Social Studies Grades K–3 Kindergarten. Foundations of Social Studies: Children as Citizens ...............................................7 Grade 1. Foundations of Social Studies: Families........................................................................12 Grade 2. Foundations of Social Studies: Communities ................................................................17 Grade 3. South Carolina Studies ..................................................................................................22 Grades 4–5 Grade 4. United States Studies to 1865 ........................................................................................29 Grade 5. United States Studies: 1865 to the Present ....................................................................36 Grades 6–8 Grade 6. Early Cultures to 1600...
Words: 38033 - Pages: 153
