...Project Report on A STUDY OF FUNCTIONING & STRATEGY OF FIELD FORCES IN INSURANCE BAJAJ ALLIANZ IN PARTIAL FULLFILMENT OF REQUIREMENT OF THE AWARD OF DEGREE OF BACHELOR OF COMMERCE [PROF.] (III) SESSION (2009-10) TABLE OF CONTENTS Sr.No CONTENTS 1. ACKNOWLEDGEMENT 2. INTRODUCTION 3. SECTOR PROFILE 4. COMPANY PROFILE 5. OBJECTIVES OF STUDY 6. RESEARCH METHODOLOGY 7. DATA ANALYSIS & INTERPRETATION 8. CONCLUSION & SUGGESTIONS 9. PROBLEMS IN THE EXECUTIVE TRAINING 10. LEARNING THE EXECUTIVE TRAINING 11. BIBLIOGRAPHY ANNEXURE INTRODUCTION A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy as a key part of the general corporate strategy marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of micro environmental factors. Marketing strategy and sectarian tactics and actions A marketing strategy also serves as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully...
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...UTTAR PRADESH TABLE OF CONTENTS Chapter No. Subject Page No. Ch No.1 Executive Summary…………………. 6 Ch No.2 Research Methodology……………… 7 2.1 Primary Objective(s)…………. 2.2 Hypothesis…………………… 2.3 Research Design……………… 2.4 Sample Design……………….. 2.5 Scope of the Study……………. 2.6 Limitations……………………. Ch No.3 Critical Review of Literature……….. 9 Ch No.4 Company Profile ……………………. 18 Ch No.5 Industry Profile……………….. 21 Ch No.6 SWOT Analysis…………………. 45 Ch No.7 Data………………………………….. 46 7.1 Collection……………………… 7.2 Primary Data…………………… 7.3 Secondary Data….…………….. Ch No.8 Working Capital- Overall View……… 53 Ch No.9 Findings & Analysis…………………. 100 Ch No.10 Recommendations…………………… 112 Ch No.11 Bibliography…………………………. 114 Ch No.12 Annexure…………………………….. 115 12.1 Tables…………………………. 12.2 Graphs………………………… Ch No.13 Case Study...…..................................... 117 Ch No.14 Synopsis of the Project………………. 122 CH NO.1: EXECUTIVE SUMMARY The Indian Life Insurance Company has seen a remarkable shift since the time of establishment of the first company, Oriental Life Insurance Company in 1823. At the time of Independence...
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