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Jeremy Bloom V. Nc Case Summary

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Jeremy Bloom, a football player for the University Colorado (UC) and also a world-class skier in the Olympics before enrolling at UC. During the Olympics Bloom appeared on MTV, and thereafter was offered various paid entertainment opportunities. Even though Bloom is getting paid entertainment he is not under the NCAA for world-class skier for the paid opportunity; such as host show on Nickelodeon, commercial certain ski equipment and he contracted with Tommy Hilfiger for modeling clothes. Which bring us to the case of Jeremy Bloom Plaintiff-Appellant vs. National Collegiate Athletic Association and unincorporated associations; and the University of Colorado a body corporate. Defendants-Appellees. In his complaint, Bloom alleged; (1) as a third-party beneficiary of the contract between the NCAA and it members, he is entitled to enforce NCAA bylaws permitting him to engage in and receive remuneration from a professional sport different from his amateur sport; (2) as applied to the facts of this case, the NCAA’s restrictions on endorsements and media appearances were arbitrary and capricious; and (3) those restrictions constituted improper and unconscionable restraint of trade.

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Subsequent to becoming a student-athlete, and individual shall not be eligible for participation in intercollegiate athletics if the individual; (a) Accepts any remuneration for or permits the use of his or her name or picture to advertise, recommend of promote directly the sale or use of commercial product or service of any kind, or (b) receives remuneration for endorsing commercial product or service through the individual’s use such product or

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