Assignment 3 Selling Executives on Project Management

Pamela Payne-Powell
Bus 375
2/15/2015

Abstract The executives at Levon Corporation watched their companies revenue drop tremendously. They refused to listen to their employees on what was going to happen and refused to implement things that were necessary for the growth of the company. Executives eventually agreed at the very least to listen to a presentation by some consultants who could help their company get out of trouble.
Analyze the fundamental reasons why the executives in the case refused to listen to their own employees but were willing to listen to a consultant. Discuss the main reasons why the executives still seemed apprehensive even after the consultant’s presentation.

In the Levon Corporation’s case, the executives neglected the voices which were supporting project management. The employees tried to present ideas, but weren’t given attention or the respect they deserved. A lot of the executives knew that the management had become very crtitical to remain profitable and they were running into losses because of not having the critical project management capabilities. The executives also feared that project management could bring a shift in power. As a result, they could not support or pay attention to any idea that came from inside. Kernzer says, “the sales and marketing personnel continuously expressed their concerns to senior management, but the concerns fell upon deaf ears.” (Kernzer, 2013) As a result, it was agreed for executives to hire a project management consultant.
Imagine that you are the consultant from the case study. Speculate on three (3) strategies that you could employ to get the executives to understand your point of view and thus support your project management recommendations
As a consultant trying to help the company and executives, I would use a more