...1. Visit the American Express web site (www.americanexpress.com) to learn more about the different cards that American Express offers. Select three of the macro environmental forces discussed in the chapter. How do the different card options reflect the changes in those forces? • The three macro environmental forces are the following: Demographic Environment: American Express issued their first card back in 1958. They only had one card for everyone. But as time changed, population increased and so did the consumer needs. American Expressed produced different cards to meet consumer needs. American Express offers many different card options for personal and business use, as well as cards geared towards the young, and wealthy. Economic Environment: American Express has adjusted its marketing trends with the changing economy. They generally do not influence any law, it is continuously changing, therefore becoming flexible in order to adapt to the changing environment and customer demands. They have developed cards for personal use, travelling, business purposes and this gives customers a vast choice to choose for their different spending types. Technological Environment: Although there may be competition and rivalry in a market, Globalization means that there is always the threat of substitute products and new competitor. With a wider environment and constant change, the marketer’s need to compensate for changes in culture, politics, economics and technology. American Express has...
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...Starbucks More Than Just Coffee COM/530 Communications for Accountants November 5, 2012 Dr Ed Wirth When Starbucks first opened in 1971 their goal was to make the world better with coffee. Starbucks reflects this in their mission statement, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” ("Mission Statement Starbucks Coffee Company", n.d.) Every day by Starbucks strives to live up to this statement through the principles of the company. Starbucks considers their employees as partners in the company. They also pride themselves in their ethics and diversity and insist the companies they do business with to share the same ethics principle. Starbucks takes pride as an asset to any neighborhood they build in. They recently implemented an environmental mission statement that says that Starbucks will make every effort “to buy, sell, and use environmentally friendly products.” ("Mission Statement Starbucks Coffee Company", n.d.) This fits right in with the environmental worries society has today. To ensure Starbucks leaders are carrying out their espoused values they have a Mission Review Committee. Partners have a right to have...
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...The film that was chosen was “Mulholland Dr”. The film starts off with a female (Rita) being driven in a limousine, she realizes that the driver is not going where they need to be going. The limo stops and the driver orders her to get out, and then pulls a gun on her to attempt to murder her. At the same moment the car is hit head on by another car. Rita escapes death and stumbles into an apartment complex where she sneaks into one of the apartments. Later the niece (Betty) of the apartment’s resident comes to stay there, where she finds Rita. It is there where we find out that she has amnesia and does not know who she is. Betty befriends Rita to help her find out who she is. There are other stories that are intertwined as well, there is a scene where there is a man and who appears to be his shrink in a diner. The man tells the other about his dream about a man in the alley that is scary. The doctor takes the man to the spot where they come to the scary individual, and then the man passes out. This scene does not reveal if the man died or not. The way the film was shot, it felt like it was meant to be shot from the earlier times, and not the times when the film was actually shot. There were a lot of extreme close-ups to give a more serious feel to it. Other shots that I felt were used to help the viewer feel more part of the film, was a lot of point of view shots. The view has the chance to see what the character sees, from how they...
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...”Blackbird Pie” by Raymond Carver 1. Sum up the short story The story is about a divorce between the narrator and his wife. His wife leaves him a letter where she tells him, that she can’t live with him anymore. She has to go her own way and figure out things on her own. The narrator doesn’t believe the letter is from his wife because he doesn’t recognize the handwriting. However, it turns out the letter really is from his wife and as he confronts her about it in the front yard the sheriff and a guy named Frank shows up. They are collecting 2 horses, which walked up on the narrator and his wife’s property. When the sheriff and Frank leave, they take the narrators wife with them and leave the narrator alone. 2. The narrator doesn’t believe that the letter he receives is from his wife – why not? Why does the narrator spend so much energy and so many words on trying to convince the reader that the letter is not written by his wife? I think he is in denial. The fact that he doesn’t recognize his wife’s handwriting indicates he doesn’t know his wife anymore. He spend so much energy on trying to deny that the letter is from his wife, because he, in my opinion, knows it’s coming – it inevitable (in-evitable). 3. What does this letter indicate about the couple’s relationship? The letter indicates that there is a lack of communication between man and wife. During the years of marriage the man have become withdrawn – he has withdrawn himself from his marriage. He spends...
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...suitable for high school student. The price of Samsung coffee is too expensive for China, so people, who don’t have a monthly salary like students, can’t afford the price. 1.2.3 The key success factor for Samsung Corporation is their expansion strategy. It has some brilliant people which are good at opening more and more franchises in different places in different countries. 1.2.4 I chose Samsung as a product/service because I like drinking coffee. It is a good quiet place, where you can have some nice desserts, some cups of coffee and chat with my friends, which is one of the most comfortable things I like to do. 1.3 According to George Garza, I get some useful background information about the history of Samsung. In Seattle 1971, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. The strengths of the Samsung is its high visibility locations to attract customers; valued and motivated...
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...Organizational Research/ Analysis Paper Organizational Research/Analysis Paper: Starbucks In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations. Upon reaching 100 stores in 1992 the company went public. Starbucks grew at an exponential pace thereafter, into a successful, well-known international organization that helps roughly 35 million customers a week (Stanley, 2002). The purpose of this paper is to discuss and analyze Starbucks’ organizational structure, organizational behaviors in communication and ethical decision making, and organizational goals. Organizational structure “is depicted through its organizational chart and recognizes concepts of differentiation and integration” (Anthony, Gales & Hodge, 2003). It’s a “formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Hitt, 2008). Starbucks uses a matrix configuration by combining divisional and functional structures. Because of the complexity of matrix structures, Starbucks is categorized as a mechanistic organization, which entails high vertical and horizontal complexity, high formalization...
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...Sunrise and Problematic Values In 1988, F.W. Murnau’s Sunrise: A Song of Two Humans (1927) was added to the National Film Registry of the United States Library of Congress for films deemed culturally, historically, or aesthetically significant. When you look at the film in the context of the 1920’s, it is possible to see why it has been considered so significant. In the US, the 1920’s were the beginnings of the modernist movement. The younger generation began a new age of art, music, and fashion, as well as a new set of values and cultural behaviors. Young people were attracted to the fast-paced and independent lifestyle of the city, and women especially became more attracted to that idea of independence. As many people joined the modernist movement, others resisted it just as much. Sunrise: A Song of Two Humans is a film that deals very much with the struggle between modernist and anti-modernist values, represented by The Man’s (George O’Brien) struggle over his choice between The Woman from The City (Margaret Livingston), and his wife (Janet Gaynor). The way in which this struggle presents itself, however, is pretty problematic; after a bit of thought, it is fairly obvious that the film condemns the modernist lifestyle, including the independence that women were developing. This much becomes evident to some people, but even then, very few people have fully realized the values that Sunrise is promoting, due to the excessive tenderness and emotion of the film, in the themes...
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...Customer Analysis Income Medium income: Considering the high quality of Starbucks coffee, they can’t just sell it for the cheapest price. The price of a cup of coffee from Starbucks is affordable for people with medium income. People with high income is partly included as focused customers of Starbucks, but those with high incomes are likely to find other places with the money they have. Thus, people with medium income, those who think the coffee is affordable, are the main customers. Occupation: Students: Especially university students come to Starbucks during their breaks, after school or for projects. As Starbucks serves customers with free wifi connection and a gathering place, it is a perfect place for university students. They can spend their spare time hanging out with their friends. Also, it can be a place for students to conduct group projects. White collar: They are the people who have enough money to buy the coffee. People working as white collars are the ones who can afford for a cup of coffee in Starbucks. These customers come before work in the morning, during lunch breaks or have short meetings in Starbucks. These people enjoy other things more than just coffee. Age: Men and women aged 20-40 account for about 49% of Starbucks’ total business. Also, Starbucks’ 40% of sales are by young adults who are aged 18 to 24. This is due to the fact that Starbucks positions itself as a place for university students to hang out, study and writing term...
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...Starbucks’ Purchasing System Glimpse of Starbucks and Other Players in the Industry Behind a company’s success, there are so many stories to tell, ups and downs, where they all start from zero. The world’s leading coffee, Starbucks, did not get the reputation by luck, but by their dream and vision supported by actions and hard work. This chapter will be discussing a little bit of information as follow: • Starbucks’ history, how they started the business and how they grew. • Market with the other coffee companies, how they affected the Starbucks’ business in the market. Starbucks’ History Starbucks set its first footprint in Seattle, Washington in 1971 by three partners - English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment. About eleven years after, entrepreneur Howard Schultz joined the company, bringing in an idea to sell coffee and expresso drink as well as beans, which was rejected by the original owners. This made Howard Schultz start his Il Giornale coffee bar chain in 1985, which then bought Starbucks after it bought Peet’s. Since then it quickly began to expand. See Figure 1.1 to see more clear picture of Starbucks and its footprints. Today, for U.S. people, Starbucks is a lovely place for friends to hang out; for customers in other countries, this brand in certain...
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...Case Analysis – Week10 DMBA604 9043 – UMUC Summer 2008 July 20, 2008 James Rarick 1 Table of Contents Executive Summary....................................................................................................................................... 3 Introduction .................................................................................................................................................. 4 Lessons Learned ............................................................................................................................................ 5 Solving a fundamental problem ............................................................................................................ 5 Marketing .............................................................................................................................................. 5 Business Planning & Product Planning.................................................................................................. 6 Variables to Success .............................................................................................................................. 6 Updated Case Information............................................................................................................................ 7 Business Plan......................................................................................................................................... 7 Industry Shift Impacting...
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...PLANET STARBUCKS CASE REVIEW: The Starbucks company born from the idea of Alfred Peet, after that, Jerry Baldwin, Zev Siegel and the writer Gordon Bowker ran out this project, and they founded the company. Based in Seattle, Washington, since 1971 (year of foundation) today Starbucks is the world's biggest coffee company retail and has a presence in over 55 countries with approximately 18,000 establishments. Part of the merit of the company was thanks to Schultz, a businessman who had a number of cafes, he decided to purchase Starbucks and maintain in all cafes the trade name Starbucks. He also created the philosophy that to go out for coffee would be more than that, he wanted to create a harmonic place, that would make the customer will feel at home. The basis of success, in addition to those mentioned may be the following ones: having a quality coffee, have competent, and involved workers have a design in the establishments comfortable and modern and have a presence in urban centres and try to unseat the competition. Dates that had marked the history of Starbucks also are 1992 when he entered in the stock market, and 2006 after a disproportionate growth since 2000 was the first time that the company had a small recession and so was forced to make strategic changes. SOWT ANALYSIS: Strength: • Leading retailer and roaster for brand specialty coffee in the world. • Known for providing superior products and services. • No. 7 on Fortune Magazines’s 100 best....
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...Briana Price Dr. Schock English 1102 January 2017 Joshua Carson: Coffee Shop Dream Throughout my high school years, I have managed to form bonds with people that are inevitable. In which is why on February 2nd, 2018 I had decided to do a personal profile on Joshua Carson. We decided to meet up at Starbucks, a coffee shop chosen for no other reason besides the fact that we both enjoy coffee, and that Starbucks has a friendly and calm atmosphere. Joshua arrived in jeans, a black polo shirt, and a beanie pulled over his forehead. “How have you been, I asked, are you ready to get started?” Joshua nodded. “Would you like to order?” I decided to try something different and went with a Butter-beer Frappuccino from the secret meanwhile he went with a Cookies & Cream Frappuccino. A drink that made him feel so strong; he thought he could lift a building. Joshua is twenty-one years old and is a friend of mine who attends Georgia Tech. He is a Computer Science major and wants to do something dealing with software architecture. During this interview, I discovered a lot of background information on Joshua as well as what he feels makes us human. Joshua and I spent plenty of time joking, and catching up on things before we got into the interview. It has been quite some time since Joshua and I had seen each other, so it was a bit awkward at first. However, he is such a funny and handsome guy; things did not remain awkward for long. I decided to start the conversation off by asking “who are you...
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...STARBUCKS COFFEE © ORGANISATIEANALYSE COOLSINGEL ROTTERDAM Project Organisatieanalyse op basis van een personeelsbeleid en smoelenboek Wanissa Phromson Toan Dinh Opdrachtgever: Starbucks Coffee EMEA B.V. Accraweg 19 1047 HJ Amsterdam Tel: +31 204 07 65 00 Fax: +31 204 07 64 81 Onderzoeker: Hogeschool Rotterdam namens: Randstad HR Solutions, Randstad Professionals, Randstad Search & Selection Rhijnspoor 211 2901 LB Capelle a/d IJssel Tel: 010-2661166 Fax: 010-2661167 Copyright © 2012 Wanissa Phromson & Toan Dinh Hogeschool Rotterdam Instituut Commercieel Management | Nederland Voorwoord Dit rapport is geschreven in kader van de cursus SMBPRJ21R2 “Project personeelsbeleid op basis van een organisatieanalyse”. Deze cursus is onderdeel van de Hogeschool Rotterdam, opleiding Small business & Retail management. Wij hebben de opdracht gekregen om adviesrapport schrijven met daar in twee onderdelen in verwerkt, namelijk een smoelenboek van 25 personeelsleden en een personeelsbeleid document. Voor dit project zijn wij een projectgroep van de Randstad uitzendbureau. Hebben de opdracht gekregen om er voor zorgen dat de opdrachtgever Starbucks ongeveer 25 geschikte/passende personeelskandidaten tot zich in beschikking krijgt, die er voor moeten zorgen dat het nieuwe filiaal aan de Coolsingel laat lopen. Voordat wij het onderzoek mochten starten, moesten wij eerst plan van aanpak schrijven en goed laten keuren door onze project begeleider...
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...Abstract Throughout all of history people have been using and experimenting with drugs especially artists and musicians. Numerious musician have reluctantly admitted to or actually proclaimed their use of drugs. The general conscious of these “artists” is that their drug use has unlocked a higher level of creativity. As trendsetters and role models this use of drugs was emulated by audiences across the United States and Great Britain. To such a point as references to mind altering drugs were appearing in Beats poems and essays and even protest songs of the middle 1950s. As music progressed through the year’s drug use (by artists and fans) and references became more mainstream. This paper will look at two specific band, The Beatles and the Grateful Dead. Rock and Roll on Drugs Drug use and music have been intertwined for many years. This use whether illegal or legal has had both positive and negative impacts on the artists and their success. While the creative juices may be flowing while under the influence of drugs the final outcome (maybe years down the road) almost always ends on a negative note. Even dating back to 1830 when Hector Berlioz wrote his most famous work “Symphonie Fantastique” he detailed the effects of an opium induced dream, specifically in the fourth movement. In an interview on June 16, 1967, Paul McCartney was asked if he ever took drugs, he said “After I took it (LSD), it opened my eyes. We only use one-tenth of our brain. Just think what we could accomplish...
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...within their shops, it is also sold in grocery stores, food services and licensed stores. Starbucks also owns Seattle’s Best Coffee, Starbucks Refreshers, Tazo, Teavana, and Verismo (Long, Jacques, Kepos 2014). Starbucks was founded in Seattle, Washington in 1971 by Gordon Bowker, Jerry Baldwin and Zev Siegl. The first store was built and opened in Pike Place Marketing in 1971 in Seattle (Long, Jacques, Kepos 2014). They invested only $9,050 to start it. The trio chose the name Starbucks because they liked the “ST” sound and the first mate in the story Moby Dick who loved coffee (Long, Jacques, Kepos 2014). Zev Siegl traveled to California to study coffee from Alfred Peet, who ran Peet’s Coffee in Berkeley. Local coffee drinkers in the Berkeley area flocked to Peet’s coffee because of Alfred’s use of the coffee beans. Peet’s approach is what created Starbucks’ reputation: Arabica beans, roasted as dark as possible by a trained roaster who is also a perfectionist (Long, Jacques, Kepos 2014). Starbucks purchased Peet’s coffee for its first nine months of operations. Within the next year, a second store was opened in the Seattle area. The trio purchased their own roaster and Jerry Baldwin became Starbucks first ever coffee roaster (Long, Jacques, Kepos...
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