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Jetblue Executive Summary

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Executive Summary
The “Dream” team will recommend Ann Rhoades to emphasize her presentation to focus on strategically developing and leveraging human capital architecture for executing JetBlue Airlines mission and vision, while striving towards sustainable strategic success. JetBlue is invested in executing and aligning resources and processes to providing every patron the ultimate flying experience. As a result of this commitment, JetBlue has achieved the acme of being ranked highest among low cost carriers for eight consecutive years by patrons within the airline industry for customer satisfaction dating back since 2005 (Mutzabaugh, 2012).
JetBlue has strategic alignments in place that can replicate South West Airlines success when it comes to managing and sustaining congruent and horizontal fit human capital architecture. The portability of executive employees from South West Airlines to JetBlue has created an organizational advantage by incorporating successful components of HCA, while avoiding disadvantageous philosophy of closed culture to innovation using their retrospective experiences to make prospective decisions. This was the first step in securing valuable company specific pivotal human capital which translates into achieving a commitment to attaining and sustaining a competitive advantage.
Resource support through innovative approach financial investment and industry experience has been integral for JetBlue’s successful start. JetBlue was started up with cushion of the initial capital 130 million dollars. Together with acquisition of a talented team, JetBlue is gaining a wealth of knowledge within the airline industry from strategic recruiting practices JetBlue envisioned success. This is contrary to the startup to Southwest Airlines where their founder had no significant planning or industry experience. The support of NY state congressional

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