JetBlue

Questions for Discussion

1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices?
* First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need.
* JetBlue customers to contract your travel company this time JetBlue, wanted a good service during the flight, as the other American airlines had a basic customer service, which did not feel very comfortable, where they found an airline that will feature an extensive variation of national destinations, also where the client does not feel comfortable with the treatment of the service on board, where he had nowhere to eat, no technology on board, little comfort seats and above very low value of the company to its customers.
* National Flights In United States, apart from being very basic and failing to meet the expectations of consumers and transform routine travel to something kind of awkward for people, also did not have the best rates, and this is what people demand, apart from good service to meet their needs also need to optimize resources.
The implication for the needs, wants and demands of customers because the bad services of the other airlines it provoked that JetBlue was renewing all his ideology and it will begin to be employed at his culture focusing especially in the complete satisfaction of the client with the airline, for it, it sought to fulfill all the needs that

had the passengers that it was to travel frequently to several destinations, for it JetBlue devoted himself to open new ports of destination to this way cover more places of the country and to be able to be competitive in a national level.
Also due to the professionalism of his culture,