JetBlue recommendation

JetBlue’s expansion goals across the country required addition of new crew members with the continuous increase in new airplanes. However, as the business plan of JetBlue will increase, success of JetBlue through long periods of sustained growth will, eventually, become crucial and a concern. JetBlue decisions and strategy till now has been excellent with their low fair price tickets along with good operational strategy and human resource management. But going ahead, competition in airline industry will rise because of the ability of competitors to imitate the strategy JetBlue is following. Therefore, to remain ahead of the game JetBlue will need a strategy that will help them grow across the country by increasing annual revenue and loyalty.
The strategic recommendation I propose for JetBlue is to expand their routes and provide service in other regions such as West Coast. The airline made JFK (New York) as its base. JetBlue was able to purchase departure slots from TWA without going through the usual process of purchasing the slots. Besides, the airline received the exemption to the High Density Rule and started to serve Buffalo, Rochester and Syracuse. With the gradual increase in the number of aircrafts and employees, JetBlue should start services to others regions such as West coast. These transatlantic flights will generate high revenue because business people travel to West Coast regions frequently as the part of their job requirements and business deals. Moreover, the business people tend to take other routes such as roadways because most of the flights are costly and they wish to reach the place in morning. JetBlue services to places such as Los Angeles and San Francisco will definitely help them to spread its name across the country. Most of flights that fly towards West coast are costly. JetBlue should offer people low-fare