...strategic analysis report relating to Jetstar Airlines o A competitive analysis of the market/s including: A brief description of the history of the company and a history of the main competitors. Include joint venture alliances where applicable. History of the company Jetstar’s mission is to offer all day, every day low fares to enable more people to fly to more places, more often. The Jetstar Group is a value based, low fares network of airlines operating in the leisure and value based markets. The Group consists of: Jetstar Airways in Australia and New Zealand (wholly owned by the Qantas Group). Jetstar Asia based in Singapore. The company is managed by Newstar Holdings, majority owned by Singapore company Westbrook Investments (51 per cent), with the Qantas Group holding the remaining 49 per cent. Jetstar Pacific based in Vietnam (majority owned by Vietnam Airlines with the Qantas Group holding 30 per cent). Jetstar Japan, a partnership between the Qantas Group Japan Airlines, Mitsubishi Corporation and Century Tokyo Leasing Corporation. Jetstar Hong Kong, a partnership between China Eastern Airlines and the Qantas Group (subject to regulatory approval). The Jetstar Group is the largest low cost carrier in the Asia Pacific by revenue and has flown over 100 million passengers since it launched in 2004. In the past financial year ended June 2012, the Jetstar Group carried more than 20 million customers. The Jetstar Group has grown from providing employment...
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...153 CHAIRMAN’S REPORT CEO’S REPORT FINANCIAL PERFORMANCE BOARD OF DIRECTORS REVIEW OF OPERATIONS CORPORATE GOVERNANCE STATEMENT DIRECTORS’ REPORT FINANCIAL REPORT SUSTAINABILITY REPORT FINANCIAL CALENDAR AND ADDITIONAL INFORMATION Broadening our horizons 002 QANTAS ANNUAL REPORT 2012 Broadening our horizons Building on unique Australian qualities – and the skills of its 33,600 people – the Qantas Group is broadening its horizons to secure a successful and profitable future. 003 004 QANTAS ANNUAL REPORT 2012 Heading For the Qantas Group, 2011/2012 was a year of transformation. We recorded an Underlying Profit Before Tax* despite significant challenges. We continued to build Qantas’ strong domestic network, Jetstar and Qantas Frequent Flyer. And we launched a five-year plan to turn around Qantas’ international network. FOR THE YEAR ENDED 30 JUNE 2012 *For explanations of non-statutory measures see the Review of Operations. 005 Building a stronger Qantas for our people, our customers, our shareholders and Australia The Qantas Group has a broad portfolio and a clearly defined strategy, with the following core goals: — Build on the Group’s strong domestic businesses through a clear focus on the customer. — Turn around Qantas International through the “four pillars” of targeting global gateways, growing with Asia, improving the customer experience and ensuring disciplined financial management. — Strengthen Jetstar’s rapid presence across Asia...
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...Building a stronger Qantas Annual Report 2011 4 6 8 10 14 16 22 31 49 110 120 Chairman’s Report CEO’s Report Financial Performance Board of Directors Information on Qantas Review of Operations Corporate Governance Statement Directors’ Report Financial Report Sustainability Report Financial Calendar A STRONG PERFORMANCE IN CHALLENGING CONDITIONS THE QANTAS GROUP IN 2011 In 2010/2011 the Qantas Group reported a strong result in a complex and challenging global operating environment, with increased revenue across all business segments. The result was achieved while overcoming a series of natural disasters and operational disruptions, and despite the underperformance of Qantas’ international business. THE AVIATION INDUSTRY IS CHANGING THE QANTAS GROUP IN 2011 The Qantas Group faces a unique range of challenges and opportunities. We are in a strong position to address the challenges and realise the opportunities – but we must take decisive action, as we have throughout our history. SAFETY IS ALWAYS THE QANTAS GROUP’S FIRST PRIORITY WE INVEST $1.5 BILLION IN AIRCRAFT MAINTENANCE EACH YEAR SAFETY FIRST From our response to the QF32 incident to the risks posed by volcanic ash disruptions, we never compromise on the highest standards of safety. A safety-first culture across the Group ensures that risks are identified and addressed swiftly and decisively. We invest hundreds of millions of dollars in training to ensure that when incidents do occur our people react...
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...DESCRIPTION is one of four rhetorical modes (also known as modes of discourse), along with exposition, argumentation, and narration. Each of the rhetorical modes is present in a variety of forms and each has its own purpose and conventions. Description is also the fiction-writing mode for transmitting a mental image of the particulars of a story. Description as a fiction-writing mode Fiction is a form of narrative, one of the four rhetorical modes of discourse. Fiction-writing also has distinct forms of expression, or modes, each with its own purposes and conventions. Agent and author Evan Marshall (agent) identifies five fiction-writing modes: action, summary, dialogue, feelings/thoughts, and background (Marshall 1988, pp. 143–165). Author and writing-instructor Jessica Page Morrell lists six delivery modes for fiction-writing: action, exposition, description, dialogue, summary, and transition (Morrell 2006, p. 127). Author Peter Selgin refers to methods, including action, dialogue, thoughts, summary, scene, and description (Selgin 2007, p. 38). Currently, there is no consensus within the writing community regarding the number and composition of fiction-writing modes and their uses. Description is the fiction-writing mode for transmitting a mental image of the particulars of a story. Together with dialogue, narration, exposition, and summarization, description is one of the most widely recognized of the fiction-writing modes. As stated in Writing from A to Z, edited by Kirk...
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...the author is retelling the events of an early childhood experience from the viewpoints of herself as an adult. Ms. Dillard’s essay uncovers the differences between how adults and children view the world and seek happiness. However, there are a couple points to this essay. It seems as though, one of the author’s main points was to convey the message that some of the simplest moments in her life were also the happiest and most memorable. For example, she says, “I got in trouble throwing snowballs, and have seldom been happier since”. Also, I noticed that the author seemed to be motivated to inspire readers to chase life’s experiences passionately until one is satisfied. In the essay the author uses two rhetorical modes: narration and description. Ms. Dillard uses narration to describe her perspective of what it was like to be a child in America. In addition to using narration she also describes the intricate details of that particular winter day “Six inches of new snow had just fallen. We were standing up to our boot tops in snow on a front yard trafficked Reynolds Street slowly and evenly; they were targets all but wrapped in red ribbons, cream puffs.” (91). In relation to the unit theme: The shaping of Identity this writing piece uses an autobiographical narrative and flashback writing techniques to portray the American Childhood. Ms. Dillard’s perspective of an American childhood was quite accurate and helped me to remember my own childhood. I really enjoyed that her essay...
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...Chapter 5 Questions 1. What is a job analysis? Why should a company perform job analysis for the organization's jobs? Job Analysis refers to the various methods that are used to analyze the requirements of the job. Two tools used for this include the job description and mission statement of an organization. Organizations should always perform job analysis for their jobs to ensure their employee selection is valid and defensible; thus accurately measuring the requirements of the job itself in a fair and reliable way. Essentially, a valid selection procedure should effectively measure whether or not the applicant’s qualifications match those that are needed for the job, and not much more or less. 2. Describe three major methods or techniques that organizations use for job analysis process. Three major techniques utilized by organizations and companies in the job analysis process include Narrative Job Analysis, Task-Analysis Inventory, and the Position Analysis Questionnaire. Narrative Job Analysis is a narrative or descriptive set of information about a particular job or position within an organization. The quality of the information contained in the description typically depends on the writing skills of the analyst. Task-Analysis Inventory refers to a set of methods with the goal of analyzing all the tasks performed in the focal job. Once a list of tasks is developed for the job, an analyst will evaluate each task on things such as amount of time spent, frequency, etc...
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...Title: “The Necklace” Author: Guy de Mauppassant Point of View: Third Person Setting Time: 18th century, over ten years’ time. Place: France Mood: Depressing Conflict: Man vs. Self – a woman’s struggle with wanting what she can’t have, and what she goes through after she tries to be something she’s not. Theme: Don’t be greedy, jealousy/greed can lead to your downfall, Things aren’t always as they seem, be happy with what you’ve got, character is shown through actions and not fancy apparel. Characters: 1. Name: Madame Mathilde Loisel Personality description: Charming, selfish, jealous Physical description: Pretty 2. Name: Monsieur Loisel Personality description: unselfish, wimpy/pushed around, generous, hardworking, loves his wife, likes to hunt 3. Name: Madame Jeanne Forrestier Personality description: Mathilde’s friend, kind, generous, trusting, wealthy Plot Details: Exposition – Learning about Madame and Monsieur Loisel and their background Rising action – Receiving an invitation to the ball, buys a dress and borrows the necklace, has a wonderful time at the ball Climax – Discovers the loss of the necklace, looks everywhere and cannot find it Falling action – They buy a matching replacement and spend 10 years paying it off Resolution – Madame Loisel comes clean to Madame Forrestier and finds out it was a fake. Identify at least five literary elements used and cite examples from the text. Alliteration – “Every possible...
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...organizational method that works best with each rhetorical mode. | Tips – Provide two tips for writing in each rhetorical mode. | Narration | The purpose is to tell the reader a story. | You need to understand the four basic components to all narratives which are the plot, character, conflict, and theme. | -It must be fact or fiction.-You are telling the reader a series of events in an exciting way. | Illustration | The purpose is to show the reader a clear picture. | You need to use specific details. | -You want to keep your introduction very interesting to the reader is excited.-Make sure to use clear supporting details so the reader is able to visualize what you are saying. | Description | The purpose is to be able to understand a person, place, or object using sensory details. | Using description you will set the tone and point of your essay. | -You must first chose a subject.-Give a full impression of the chosen subject. | Classification | The purpose is to reduce broad subjects to more specific areas. | You need to show the readers different ways to consider the information. | -Must be able to give your reader examples to illustrate the points you are trying to make.-Keep your thesis at the end after your introduction. |...
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...specific details, descriptions, and perhaps even dialogue. A narrative is a story told from your perspective that includes not only a narration of the event, but also an evaluation of this event. For this essay, I want you to focus on food as the guiding theme behind your narrative. In order to write this essay, please consider some of the following questions: 1) What is your food story? 2) What role does food play in your gatherings with family and friends? 3) How much does your culture influence what/how you eat? 4) Are there recipes that are particularly significant to you? Why? Where did you get them? 5) What is your most significant memory involving food? 6) How does food affect other aspects of your life? The essay will be graded on the following criteria: 1. ASSIGNMENT FULFILLMENT (Basic Elements): Is the essay 2-4 typed, double-spaced pages? Does the title introduce the subject of the narrative? Is this work a clear-cut narrative with a proper timeline? Is it formatted properly (page numbers, MLA manuscript form)? 2. CONTENT (Hook, pacing, conclusion): Does the introduction have a good hook, one that captures the reader's interest? Is the essay's narrative pacing o.k.- neither too fast nor excessively slow? Does the conclusion wrap-up the essay effectively, providing a revelation or a moral? 3. MORAL: Was the moral lesson (established in the conclusion or throughout the essay) clear? Was it well-expressed? 4. DESCRIPTION: Did you include...
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... |factual or fictional and use | | | | |transitional words or phrases.| | |Is to show a point to the reader|Organize the evidence in terms of importance,|Vary the phrases of | |Illustration |and uses evidence to support it |either from least important to most important|illustration you use. | | | |and vice versa |Use the time transitions to | | | | |order evidence | |Description |To make sure their audience is |The organization of description may best |Should set a tone and a point.| | |fully immersed in the words on |follow spatial...
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...Some of you have been using second-person point of view (you) in your papers, so I want to take the time to review point of view and its relevance to your writing. The following is from from p. 41 of your Merickel and James text. So, please read this and apply these to your papers: On occasion, your professor may direct you to write from the first-person point of view. However, the majority of college writing is cast in the third-person point of view. By writing from the third-person point of view, you create a tone of objectivity, and emotional distance between you, the writer, and your subject; moreover, third person focuses the reader’s attention on the subject rather than on the writer. Similarly, when you make word choices (diction), conversational diction might be acceptable in a person narrative, but most college papers demand more formal word choice. For example, when you edit a final draft, the phrase get rid of should be replaced by eliminated, and a phrase like pretty good should be replaced by worthwhile. Read the following two assertions: • I feel that the welfare programs our government offers poor people in this country are so messed up that they should be done away with. • Widespread reports of abuses within this country’s welfare system have led to many people to believe that public assistance programs should be eliminated. While both assertions are clear, notice how the second statement focuses on the subject...
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...Explain when or why each rhetorical mode is used. Structure Explain what organizational method works best with each rhetorical mode. Tips Provide two tips for writing in each rhetorical mode. Narration Narration is used to tall a story. The best organizational method is to place examples in chronligical order. 1. Focus on a single event and elinate unimportant details. 2. Use reporters questions such as; Who? What? Where? When? Why? And How? Illustration Illustration demonstrates a point using examples. Use examples to make your point in the strongest and clearest way possible. 1. You should use evidence to support your examples. 2. Make sure concepts that readers are already familiar with are not overly explained. Description Description is creating a picture in words for you reader using sensory details. Organize from specific to general – working from details up to the main idea. 1. You should try yo use all five senses. 2. You should use as many details as possible. Classification Classification is dividing topics into smaller subgroups. You can organize by placing items from important to least important. 1. You should divide topics into categories that do not overlap. 2. Always take a que from categories you are explaining. Process analysis Process analysis describes how something happens or works. Information can be organized in a chronological order. 1. It is best to know your audience. 2. You should always use clear explanations. Definition Definition...
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...Rhetorical Modes Matrix Rhetorical modes are various methods for effectively communicating through language and writing. Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least two tips for writing each type of rhetorical device. | |Purpose |Structure |Tips | |Rhetorical mode |Explain when or why each |Explain what organizational method works |Provide two tips for writing | | |rhetorical mode is used. |best with each rhetorical mode. |in each rhetorical mode. | |Narration |The purpose of narrative writing |A strong narrative essay, containing |--Phrases and words related to| | |is an extensive form or |details of the setting, characters, and |the human senses attract the | | |storytelling. It can either be |situations relevant to the conflict of the|audience’s attention. | | |factual or fictional; it depends |story to engage the audience. It gives the| | | |on the purpose of the author, such|audience a vivid illustration of what is |--Minor characters help | | |as biographies or memoirs. |occurring. An essay of this nature is...
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...each rhetorical mode. Narration The purpose of narration is to tell a story. putting it in the arrangement of things one after another which is Chronological order. Decide if the story is fact or fiction and to use transitional words and phrases Illustration The purpose of an illustration essay is to show or demonstrate a point to your reader. Order of importance is the best way to organize an illustration essay. Differentiate the kinds of arguments and expressions used in order to keep the reader’s attention and use transitional words so the reader can follow the evidence being presented. Description The purpose of a descriptive essay is to describe something using sensual details Spatial order is the best organizational method the structure order is top to bottom, center, or left to right. The author should use sharp and brief details in the description and when describing things the author needs to include the five senses. Classification The purpose of a classification essay is to breakdown a topic into particular parts A classification essay is organized by the subtopics. Use strong details for each subtopic and...
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...Narration Around 2 a.m. something woke Charles Hanson up. He lay in the dark listening. Something felt wrong. Outside, crickets sang, tree-frogs chirruped. Across the distant forest floated two muffled hoots from a barred owl. It was too quiet. At home in New Jersey, the nights are filled with the busy, comforting sounds of traffic. You always have the comforting knowledge that other people are all around you. And light: At home he can read in bed by the glow of the streetlight. It was too quiet. And much too dark. Even starlight failed to penetrate the 80-foot canopy of trees the camper was parked beneath. It was the darkest dark he had ever seen. He felt for the flashlight beside his bunk. It was gone. He found where his pants were hanging and, as he felt the pockets for a box of matches, something rustled in the leaves right outside the window, inches from his face. He heard his wife, Wanda, hold her breath; she was awake, too. Then, whatever, was outside in the darkness also breathed, and the huge silence of the night seemed to come inside the camper, stifling them. It was then he decided to pack up and move to a motel. Comments on narration: • Normally chronological (though sometimes uses flashbacks) • A sequential presentation of the events that add up to a story. • A narrative differs from a mere listing of events. Narration usually contains characters, a setting, a conflict, and a resolution. Time and place and person...
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