Jhane Bingham
COM111
Broadcast History--Chapter 7 Questions

1. What was the "Paramount Decision of 1948"? The Paramount decision of 1948 forced major films studios , Paramount, MGM, Warner Bros, 20th Century, Foxx, and RKO to divided themselves of their theater chains to reduce vertical intergation of the movie industry.

2. What's the difference between advertising and Public Relations? Advertising is issued items to pursude coustmers to buy certain products or attend certain events and Public relations is in control of a person or items image,

3. What are "race records" ? Race records are recording featuring black musicians playing black oriented music.

4. In television's infancy, what was the relationship between Movies & TV? The relationship between movies and televison are that they should not be mixed because televison is in its domination and movies should not be put on tv

5. In 1948, the FCC put a "freeze" on granting TV licenses. How long did this freeze last and why? The freeze lasted 4 years because the FCC wanted to rethink their whole television system

6. What's a "kinescope" recording? Kinescope is a form a recording where you are filming the picture off a TV set during the live broadcast

7. Early TV specialized in the "dramatic anthology." What is this. Give an example of this TV genre. programs featured original screenplays by theater trained authors with cast and staff drawn from the world of new york theater. Philco Televison Playhouse, Studio ONe, Theatrical , Hollywood

8. Why was Lucille Ball such an important figure in the early days of TV? Lucile Ball is a flim comedinnie that created I Love Lucy television series
9. What does "syndication" mean?? means the practice of selling directly to stations without going through a network , programs that each station can air whatever time and frequency they want.