ASSESSMENT OF THE APPLICATION OF MARKETING PRINCIPLES AND PRACTICES

Name of the interviewer(s): .………………………………………………………… …………………………………………………………..

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Name of the Interviewee: ……………………………………………………………

Date of interview: …………/12/2010

A. Company Profile

• When was this company founded?

• Who founded this company?

• What type of business organisations is this company? (1) Sole proprietorship (2) Partnership (3) Private Limited Company (4) Public Limited Company (5) Other Specify: ………………………………………

• What was the sources and amount of the initial capital? .......................................................................................................................

• What is the capital structure of your company? (Establish ownership of the company by establishing the percentage of share capital (equity), loans, etc))

• What is the size of this company now?

(1) Capital turn over…………………………….………………………............ (2) Number of total Employees…………………………………….…………

(3) Of the total employees how many are in sales force? .................................

(3) Production Units and their locations…………………………………

• Where is the distribution unit located? ...................................................................

• What is the main focus of production of your company?

• What are all the products that your company produces? (List all) ……………………………………………………………………………………..

• Do you export any of your products? (1) Yes (0) No

• If yes, which of your products do you export? ................................................................................................

• If yes, what is the company’s current level of export revenues?.......................

• Which banks hold your