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Joe Salinto

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Submitted By andean
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Pages 5
Joe Salatino, President of Great Northern American
Ashley Dean
Jama Rand
BUS520 Organization & Leadership
February 3, 2013

Joe Salatino, president of Great Northern American, takes pride in the success of the company. Great Northern American has had a successful 35 years of business, and owes it all to its employees. Organizations spend lots of time and money to train and build employees (Fortune & Utley, 2005, p.21) Great Northern American understands that it takes its employees to keep the doors open and make the company money. Employees of the Great Northern American companies enjoy their jobs and are not too quick to leave based on the pay and incentives. Great Northern American will always have competition, especially from the internet based companies and wholesalers that can offer consumers the exact same products at much cheaper prices, for that reason the Great Northern American company should encourage employees to understand the importance of how people form perceptions and attributions of others, companies that keep that in mind will always have a growing clientele.
Perception is the process by which the individuals select, organizes, interprets, and responds to certain information. While the attribution process refers to the way in which people come to understand the causes of their own and other’s behaviors (Hellriegel/Slocum 2011, p. 104). The way an individual perceives themselves and the way that they perceives others can have a major impact on their communication skills, it can have either a positive or a negative effect on the person that they are communicating with. When communicating with others, it is important to keep in mind that each person that you are communicating with has their own individuality, you cannot treat each and everyone the same. Perception is a behavior that is developed among individuals at a very young age.

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